{"id":11284,"date":"2014-11-05T01:49:18","date_gmt":"2014-11-05T01:49:18","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11284"},"modified":"2026-03-13T01:38:16","modified_gmt":"2026-03-13T05:38:16","slug":"%e9%a1%a7%e5%ae%a2%e3%81%ae%e5%a3%b0","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/voice-of-the-customer-research-page\/%e9%a1%a7%e5%ae%a2%e3%81%ae%e5%a3%b0\/","title":{"rendered":"\u9867\u5ba2\u306e\u58f0\u8abf\u67fb"},"content":{"rendered":"

\u9867\u5ba2\u306e\u58f0\u8abf\u67fb<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

\u9867\u5ba2\u306e\u58f0\u8abf\u67fb<\/span> \u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/h2>\n\n\n\n

\u9867\u5ba2\u306e\u58f0\u8abf\u67fb\u624b\u6cd5\u3067\u306f\u3001\u9867\u5ba2\u306e\u8981\u671b\u3084\u30cb\u30fc\u30ba\u3092\u6574\u7406\u3057\u3066\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u8abf\u67fb\u306f\u3001\u4ed6\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9078\u629e\u80a2\u3068\u6bd4\u8f03\u3057\u3066\u9867\u5ba2\u304c\u3069\u306e\u7a0b\u5ea6\u6e80\u8db3\u3057\u3066\u3044\u308b\u304b\u306b\u57fa\u3065\u3044\u3066\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

Ideas generated by VOC research can either improve current products or help develop new ones.\u00a0 As an example, consider air travel and what has been disrupting this industry.\u00a0 Changes allowed for seat location and legroom, fully reclinable seats, and the allowable number. In addition, the fees for carry-on luggage, meals, and snacks, just to name a few. On the other hand, some carriers now provide wi-fi and limited in-flight entertainment for free. VOC played a role in making changes and determining how to price and promote them to maximize overall profits.<\/p>\n\n\n\n

\u9867\u5ba2\u306e\u58f0\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u3069\u306e\u3088\u3046\u306b\u5b9f\u65bd\u3057\u307e\u3059\u304b?<\/h2>\n\n\n\n

\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u597d\u307f\u3001\u671f\u5f85\u3001\u305d\u3057\u3066\u305d\u308c\u3089\u304c\u3069\u306e\u3088\u3046\u306b\u6e80\u305f\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001 VOC\u7814\u7a76<\/a> \u901a\u5e38\u3001\u5b9a\u6027\u7684\u304a\u3088\u3073\u5b9a\u91cf\u7684\u8abf\u67fb\u306e\u4e21\u65b9\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u901a\u5e38\u3001\u65b0\u3057\u3044\u88fd\u54c1\u3001\u30d7\u30ed\u30bb\u30b9\u3001\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u8a2d\u8a08\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306e\u958b\u59cb\u6642\u306b\u5b9f\u65bd\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u306e\u6700\u3082\u671b\u3093\u3067\u3044\u308b\u3082\u306e\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u3001\u691c\u8a0e\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ea\u30bd\u30fc\u30b9\u304c\u8a31\u305b\u3070\u3001\u975e\u9867\u5ba2\/\u898b\u8fbc\u307f\u5ba2\u306e\u58f0\u304b\u3089\u8ffd\u52a0\u306e\u8981\u4ef6\u304c\u63d0\u6848\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u975e\u9867\u5ba2\/\u898b\u8fbc\u307f\u5ba2\u3082\u542b\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

\u5b9a\u6027\u7684\u304a\u3088\u3073\u5b9a\u91cf\u7684\u624b\u6cd5\u306e\u4f7f\u7528<\/h2>\n\n\n\n

Qualitative Research methods<\/a> help to fine-tune or generate lists of ideas or product features and their perceived benefits. They reach larger target audiences via quantitative surveys conducted online<\/a>, by email, or by telephone surveys. The greater number of individuals reached who participate in the surveys can provide more confidence in making key decisions.<\/p>\n\n\n\n

Two commonly used Qualitative Research methods are personal In-Depth Interviews and Focus Groups<\/a>. Individuals representing the target market may be screened and recruited<\/a> either for a personal interview or a Focus Group.<\/p>\n\n\n\n

\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/strong><\/p>\n\n\n\n

\u5bfe\u9762\u307e\u305f\u306f\u96fb\u8a71\u3067\u5b9f\u65bd\u3055\u308c\u308b 1 \u5bfe 1 \u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f 15 \u5206\u304b\u3089 1 \u6642\u9593\u304b\u304b\u308a\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5229\u7528\u3057\u3066\u3001\u56de\u7b54\u3092\u3088\u308a\u8a73\u7d30\u306b\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002VOC \u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u3001\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30fc\u30d3\u30b9\u90e8\u9580\u3001\u307e\u305f\u306f\u9867\u5ba2\u3068\u76f4\u63a5\u95a2\u308f\u308b\u305d\u306e\u4ed6\u306e\u4eba\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304b\u3089\u6069\u6075\u3092\u53d7\u3051\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/strong><\/p>\n\n\n\n

A Focus Group, which typically runs 90 minutes up to 2 hours, allows for interaction and discussion of concepts and their trade-offs amongst participants.<\/p>\n\n\n\n

\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30ea\u30b5\u30fc\u30c1<\/strong><\/p>\n\n\n\n

\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u88fd\u54c1\u306b\u95a2\u3059\u308b\u30b3\u30e1\u30f3\u30c8\u304c\u983b\u7e41\u306b\u6295\u7a3f\u3055\u308c\u307e\u3059\u3002\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3001\u30b3\u30e1\u30f3\u30c8\u3001\u8a55\u4fa1\u3001\u30ec\u30d3\u30e5\u30fc\u3092\u6d3b\u7528\u3067\u304d\u308c\u3070\u3001\u9867\u5ba2\u306e\u610f\u898b\u306b\u5bfe\u3059\u308b\u5373\u6642\u306e\u53cd\u5fdc\u3092\u5f97\u308b\u306e\u306b\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

Ideally, companies need a single, organized system that collects and analyzes all Voice of Customer input.<\/p>\n\n\n\n

VOC\u304c\u3042\u306a\u305f\u306e\u4f1a\u793e\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b<\/h2>\n\n\n\n

Voice of Customer research<\/a> can help a company to keep up with changing customer needs as well as monitor competitive initiatives that may be a threat.<\/p>\n\n\n\n

\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3088\u308a\u826f\u3044\u6e96\u5099\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u53cd\u5fdc\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u884c\u52d5\u3059\u308b<\/span>.<\/p>\n\n\n\n

Experienced in VOC, SIS International works with and guides designers, engineers, IT, and marketing resources to incorporate and translate the Voice of Customer information into new or improved<\/a> products.<\/p>\n\n\n\n

Suppose your products or services<\/a> have the highest overall level of desired features and qualities. In that case, your company will have the opportunity to keep existing customers satisfied while growing market share via positive<\/a> word of mouth and recommendations.<\/p>\n\n\n\n

\u9867\u5ba2\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u9069\u5fdc\u3057\u3001\u9769\u65b0\u3092\u7d9a\u3051\u308b\u9650\u308a\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u306f\u6210\u529f\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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