{"id":11123,"date":"2014-11-01T16:15:59","date_gmt":"2014-11-01T16:15:59","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11123"},"modified":"2026-01-26T18:12:33","modified_gmt":"2026-01-26T23:12:33","slug":"%e6%b0%91%e6%97%8f%e8%aa%8c%e5%ad%a6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%b0%91%e6%97%8f%e8%aa%8c%e5%ad%a6\/","title":{"rendered":"\u6c11\u65cf\u8a8c\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span class=\"s1\">\u6c11\u65cf\u8a8c\u5e02\u5834\u8abf\u67fb<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-63d83034\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-63d83034\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-3-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Etnography market research (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-3-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-3-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-3-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-3-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-3-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u6c11\u65cf\u8a8c\u5b66\u306f\u3001\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u3068\u5c0f\u898f\u6a21\u306a\u8abf\u67fb\u30c1\u30fc\u30e0\u304c\u56de\u7b54\u8005\u306e\u81ea\u5b85\u3084\u30aa\u30d5\u30a3\u30b9\u3067\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3044\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u65e5\u5e38\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u89b3\u5bdf\u7684\u6d1e\u5bdf\u3092\u5f97\u308b\u5b9a\u6027\u7684\u306a\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u6210\u529f\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u5275\u9020\u7684\u306a\u88fd\u54c1\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306b\u6d88\u8cbb\u8005\u306e\u7fd2\u6163\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u306f\u307e\u3059\u307e\u3059\u9ad8\u307e\u3063\u3066\u304a\u308a\u3001\u6c11\u65cf\u8a8c\u7684\u5e02\u5834\u8abf\u67fb\u304c\u983c\u308a\u306b\u306a\u308b\u60c5\u5831\u6e90\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u7814\u7a76\u8005\u304c\u9867\u5ba2\u306e\u65e5\u5e38\u74b0\u5883\u306b\u8eab\u3092\u6295\u3058\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u8abf\u67fb\u3057\u3066\u89e3\u91c8\u3057\u307e\u3059\u3002\u9867\u5ba2\u306b\u8fd1\u3065\u304f\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u6587\u5316\u7684\u304a\u3088\u3073\u793e\u4f1a\u7684\u5f71\u97ff\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6c11\u65cf\u8a8c\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>\u6c11\u65cf\u8a8c\u7684\u5e02\u5834\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u3001\u8cea\u7684\u304b\u3064\u5145\u5b9f\u3057\u305f\u8abf\u67fb\u65b9\u6cd5\u3067\u3059\u3002\u6c11\u65cf\u8a8c\u7684\u5e02\u5834\u8abf\u67fb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u304c\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u7406\u7531\u3092\u8aac\u660e\u3059\u308b\u884c\u52d5\u3001\u614b\u5ea6\u3001\u4fe1\u5ff5\u3001\u6587\u5316\u7684\u6163\u7fd2\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u884c\u52d5\u3059\u3079\u304d\u304b\u306b\u3064\u3044\u3066\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<span class=\"Apple-converted-space\">&nbsp; <\/span>\u7279\u5b9a\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6d88\u8cbb\u8005\u306e\u5fc3\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u4e00\u822c\u7684\u306a\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7 \u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u691c\u51fa\u3067\u304d\u306a\u3044\u96a0\u308c\u305f\u5074\u9762\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u305f\u3081\u3001\u305d\u306e\u7d50\u679c\u306f\u975e\u5e38\u306b\u8cb4\u91cd\u3067\u3042\u308a\u3001\u9769\u65b0\u7684\u306a\u88fd\u54c1\u306e\u958b\u767a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3001\u3055\u3089\u306b\u306f\u9867\u5ba2\u306e\u5fc3\u306b\u76f4\u63a5\u5c4a\u304f\u3001\u3088\u308a\u610f\u5473\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9 \u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u6c11\u65cf\u8a8c\u7684\u5e02\u5834\u8abf\u67fb\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%b5%8c%e9%a8%93%e3%81%ae%e5%b1%a5%e6%ad%b4%e6%9b%b8\/%e6%b0%91%e6%97%8f%e8%aa%8c%e7%a0%94%e7%a9%b6%e3%81%ae%e7%b5%8c%e9%a8%93%e3%81%ae%e5%b1%a5%e6%ad%b4%e6%9b%b8\/\" title=\"\u6c11\u65cf\u8a8c\u5b66\u5e02\u5834\u8abf\u67fb\u7d4c\u9a13\"  data-wpil-monitor-id=\"6353\">Ethnography market research<\/a> allows researchers to better understand the cultural and social elements that shape consumers&#8217; choices. It enables researchers to view customers&#8217; behaviors in their natural setting \u2013 offering deeper comprehension of consumer preferences.<\/p>\n\n\n\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u4f01\u696d\u306f\u6c11\u65cf\u8a8c\u7684\u5e02\u5834\u8abf\u67fb\u304b\u3089\u5229\u76ca\u3092\u5f97\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3001\u6b32\u6c42\u3001\u614b\u5ea6\u3001\u4fe1\u5ff5\u3001\u7fd2\u6163\u3001\u52d5\u6a5f\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>These insights are critical for creating new products and tailoring marketing campaigns that truly connect with consumers on an emotional level. Additionally, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%93%e3%83%87%e3%82%aa%e6%b0%91%e6%97%8f%e8%aa%8c%e7%a0%94%e7%a9%b6\/\" title=\"\u30d3\u30c7\u30aa\u6c11\u65cf\u8a8c\u7814\u7a76\"  data-wpil-monitor-id=\"6794\">ethnography market research<\/a> lets businesses spot unmet consumer needs, especially, in international markets where culture-driven factors affect sales.<\/p>\n\n\n\n<p>\u89b3\u5bdf\u7814\u7a76\u3092\u901a\u3058\u3066\u3001\u7814\u7a76\u8005\u306f\u53c2\u52a0\u8005\u3092\u5f7c\u3089\u81ea\u8eab\u306e\u74b0\u5883\u3067\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u306e\u81ea\u7136\u306a\u884c\u52d5\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u72ec\u7279\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u69cb\u9020\u5316\u3055\u308c\u305f\u5b9f\u9a13\u5ba4\u74b0\u5883\u3067\u306f\u7279\u5b9a\u3067\u304d\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u81ea\u767a\u7684\u3067\u672c\u7269\u306e\u53cd\u5fdc\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f178cd1a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f178cd1a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-2.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Etnography market research (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6c11\u65cf\u8a8c\u5e02\u5834\u8abf\u67fb\u306e\u5229\u70b9<\/h3>\n\n\n\n<p>\u3053\u306e\u65b9\u6cd5\u8ad6\u306f\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3084\u7814\u7a76\u65bd\u8a2d\u3067\u884c\u308f\u308c\u308b\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u306e\u5f93\u6765\u306e\u5b9a\u6027\u8abf\u67fb\u624b\u6cd5\u306b\u6bd4\u3079\u3066\u3001\u91cd\u8981\u306a\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u56de\u7b54\u8005\u304c\u7814\u7a76\u5bfe\u8c61\u8005\u3068\u901a\u5e38\u3084\u308a\u53d6\u308a\u3059\u308b\u74b0\u5883\u304b\u3089\u96e2\u308c\u308b\u3068\u3001\u56de\u7b54\u8005\u306f\u904e\u53bb\u306e\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u3066\u767a\u8a00\u305b\u3056\u308b\u3092\u5f97\u306a\u304f\u306a\u308a\u3001\u4eba\u9593\u306e\u8a18\u61b6\u306e\u8aa4\u308a\u3084\u3059\u3055\u3084\u30b0\u30eb\u30fc\u30d7\u5185\u306e\u4ed6\u306e\u610f\u898b\u306e\u5f71\u97ff\u3001\u3064\u307e\u308a\u300c\u96c6\u56e3\u601d\u8003\u300d\u306b\u3055\u3089\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><span class=\"s2\">\u5bb6\u5ead\u5185\u6c11\u65cf\u8a8c\u7684\u5e02\u5834\u8abf\u67fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u88fd\u54c1\u304c\u6d88\u8cbb\u8005\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u3069\u306e\u3088\u3046\u306b\u9069\u5408\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u660e\u78ba\u3067\u7dcf\u5408\u7684\u306a\u8996\u70b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5bb6\u5ead\u5185\u6c11\u65cf\u8a8c\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u969b\u3001\u7814\u7a76\u8005\u306f\u6d88\u8cbb\u8005\u304c\u88fd\u54c1\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u308a\u3001\u5b9f\u969b\u306e\u65e5\u5e38\u751f\u6d3b\u306e\u4e2d\u3067\u3069\u306e\u3088\u3046\u306b\u88fd\u54c1\u3092\u4f7f\u7528\u3059\u308b\u304b\u3092\u76f4\u63a5\u89b3\u5bdf\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u88fd\u54c1\u306e\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u9818\u57df\u306b\u3064\u3044\u3066\u3088\u308a\u5fae\u5999\u306a\u7406\u89e3\u304c\u5f97\u3089\u308c\u3001\u5bfe\u8c61\u6d88\u8cbb\u8005\u304c\u5b9f\u969b\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u4eba\u3005\u3067\u3042\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u3088\u308a\u5e83\u3044\u5168\u4f53\u7684\u306a\u8a8d\u8b58\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u3088\u308a\u6df1\u3044\u7406\u89e3\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u6d88\u8cbb\u8005\u306e\u8a31\u53ef\u3092\u5f97\u3066\u300c\u30a2\u30fc\u30c6\u30a3\u30d5\u30a1\u30af\u30c8\u300d\u3084\u5bbf\u984c\u3092\u53ce\u96c6\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u884c\u52d5\u3084\u4fe1\u5ff5\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u6c11\u65cf\u8a8c\u8abf\u67fb\u306e\u771f\u306e\u4fa1\u5024\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u8abf\u67fb\u5bfe\u8c61\u8005\u3068\u3084\u308a\u3068\u308a\u3059\u308b\u969b\u306e\u56de\u7b54\u8005\u306e\u884c\u52d5\u3092\u5fae\u5999\u306b\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u307e\u3059\u3002\u88fd\u54c1\u306b\u3064\u3044\u3066\u8a71\u3059\u3068\u304d\u3001\u56de\u7b54\u8005\u306f\u4f55\u304c\u300c\u8f1d\u304f\u300d\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u88fd\u54c1\u306b\u3064\u3044\u3066\u4e0d\u6e80\u306b\u601d\u3046\u3053\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\u3002\u88fd\u54c1\u3092\u5f53\u521d\u610f\u56f3\u307e\u305f\u306f\u60f3\u5b9a\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u76ee\u7684\u3067\u4f7f\u7528\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u6c11\u65cf\u8a8c\u8abf\u67fb\u306f\u3053\u308c\u3089\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u7b54\u3048\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u88fd\u54c1\u958b\u767a\u8005\u306b\u6d88\u8cbb\u8005\u30d9\u30fc\u30b9\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u7d50\u679c\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u3067\u5e45\u5e83\u3044\u53ef\u80fd\u6027\u3092\u79d8\u3081\u305f\u6c11\u65cf\u8a8c\u5e02\u5834\u8abf\u67fb\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3055\u307e\u3056\u307e\u306a\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u6df1\u3044\u7406\u89e3<\/b>: \u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u5e02\u5834\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u7fd2\u6163\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u3064\u3044\u3066\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u3092\u305d\u306e\u74b0\u5883\u4e0b\u3067\u8a73\u3057\u304f\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u7814\u7a76\u8005\u306f\u30d6\u30e9\u30f3\u30c9 \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3084\u88fd\u54c1\u4f7f\u7528\u306e\u80cc\u5f8c\u306b\u3042\u308b\u52d5\u6a5f\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u5f62\u5f0f\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u884c\u52d5\u306e\u8981\u56e0\u3092\u7279\u5b9a\u3057\u3001\u3053\u306e\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><b>\u88fd\u54c1\u8a2d\u8a08\u3068\u958b\u767a<\/b>: \u6c11\u65cf\u8a8c\u7684\u5e02\u5834\u8abf\u67fb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3068\u8981\u671b\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u5be9\u7f8e\u7684\u306b\u30e6\u30cb\u30fc\u30af\u306a\u88fd\u54c1\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u8abf\u67fb\u65b9\u6cd5\u8ad6\u306b\u3088\u308a\u3001\u88fd\u54c1\u958b\u767a\u8005\u306f\u9867\u5ba2\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3088\u308a\u591a\u304f\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306b\u3088\u308a\u3001\u3088\u308a\u5408\u7406\u5316\u3055\u308c\u305f\u8a2d\u8a08\u30d7\u30ed\u30bb\u30b9\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u88dc\u5b8c\u3059\u308b\u76f4\u611f\u7684\u306a\u88fd\u54c1\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li><b>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u958b\u767a<\/b>: \u4f01\u696d\u306f\u3001\u6c11\u65cf\u8a8c\u7684\u5e02\u5834\u8abf\u67fb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u76ee\u7684\u610f\u8b58\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u6839\u5e95\u306b\u3042\u308b\u6587\u5316\u7684\u304a\u3088\u3073\u793e\u4f1a\u7684\u8981\u56e0\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7814\u7a76\u8005\u306f\u9867\u5ba2\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u6c11\u65cf\u8a8c\u5e02\u5834\u8abf\u67fb\u306e\u8ab2\u984c<\/h3>\n\n\n\n<p>Though ethnographic market <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e8%b3%bc%e8%b2%b7%e6%84%8f%e6%ac%b2%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u8cfc\u8cb7\u610f\u6b32\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"7154\">\u7814\u7a76<\/a> offers a wealth of knowledge about buyer activities, there are many drawbacks involved with this approach.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6c11\u65cf\u8a8c\u7684\u5e02\u5834\u8abf\u67fb\u3067\u306f\u3001\u53c2\u52a0\u8005\u306e\u4ee3\u8868\u7684\u306a\u30b5\u30f3\u30d7\u30eb\u3092\u6ce8\u610f\u6df1\u304f\u89b3\u5bdf\u3057\u3001\u8abf\u67fb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u7d50\u679c\u306e\u5916\u633f\u304c\u5236\u9650\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u7814\u7a76\u8005\u306f\u3001\u3054\u304f\u308f\u305a\u304b\u306a\u30b5\u30f3\u30d7\u30eb 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class=\"wp-block-heading\">SIS\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30fc\u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066<\/h4>\n\n\n\n<p>SIS \u306f\u3001\u5e02\u5834\u8abf\u67fb\u306e\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30ab\u30f3\u30d1\u30cb\u30fc\u3067\u3059\u3002\u4e16\u754c\u4e2d\u3067\u6c11\u65cf\u8a8c\u5b66\u306e\u5e02\u5834\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u65bd\u5185\u5bb9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5bb6\u5ead\u5185\u6c11\u65cf\u8a8c<\/strong><\/li>\n\n\n\n<li><strong>\u5e97\u5185\u6c11\u65cf\u8a8c<\/strong><\/li>\n\n\n\n<li><strong>\u30aa\u30d5\u30a3\u30b9\u5185\u6c11\u65cf\u8a8c<\/strong><\/li>\n\n\n\n<li><strong>\u8eca\u5185\u6c11\u65cf\u8a8c<\/strong><\/li>\n\n\n\n<li><strong>\u30e2\u30d0\u30a4\u30eb\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u6c11\u65cf\u8a8c<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u5f53\u793e\u306f\u3001\u7c73\u56fd\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u3001\u4e2d\u56fd\u3001\u30a2\u30b8\u30a2\u306b\u62e0\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u5dee\u5225\u5316\u8981\u56e0\u306f\u3001\u6d1e\u5bdf\u529b\u306e\u8cea\u3001\u4e16\u754c\u5e02\u5834\u3078\u306e\u5bfe\u5fdc\u3001\u591a\u8a00\u8a9e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u300124\u6642\u9593\u4f53\u5236\u306e\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3001\u5e83\u7bc4\u306a\u5b9a\u6027\u5206\u6790\u80fd\u529b\u3067\u3059\u3002<\/p>\n\n\n\n<p>SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306f\u5b9a\u91cf\u3001\u5b9a\u6027\u3001\u6226\u7565\u30ea\u30b5\u30fc\u30c1\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u8abf\u67fb\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u591a\u304f\u306e\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u6b21\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u305c\u3072\u5f0a\u793e\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6c11\u65cf\u8a8c\u5e02\u5834\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u3068\u884c\u52d5\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u5f53\u793e\u306f\u3001\u4e16\u754c\u4e2d\u3067\u5bb6\u5ead\u3001\u5e97\u8217\u3001\u30aa\u30d5\u30a3\u30b9\u306e\u6c11\u65cf\u8a8c\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002\u8a73\u7d30\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"author":1,"featured_media":67284,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11123","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/11123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=11123"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/11123\/revisions"}],"predecessor-version":[{"id":80716,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/11123\/revisions\/80716"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/67284"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=11123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}