{"id":38699,"date":"2021-09-06T04:17:37","date_gmt":"2021-09-06T04:17:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=38699"},"modified":"2026-05-03T21:45:16","modified_gmt":"2026-05-04T01:45:16","slug":"trasformazione-digitale-in-edilizia","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/trasformazione-digitale-in-edilizia\/","title":{"rendered":"Digital Transformation in Construction: Margin Strategy"},"content":{"rendered":"
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\"Ricerca<\/figure>\n<\/p>\n

Mentre la tecnologia continua ad avanzare, il settore delle costruzioni sta abbracciando strumenti, tecniche e processi innovativi per aumentare l\u2019efficienza, ridurre i costi e migliorare i risultati complessivi del progetto. Pertanto, comprendendo l\u2019impatto della trasformazione digitale nell\u2019edilizia, le parti interessate del settore possono adattarsi meglio al panorama in evoluzione e sfruttare il potenziale della tecnologia.<\/span><\/p>\n

Panoramica del panorama in evoluzione del settore edile<\/strong><\/h2>\n

Il settore delle costruzioni \u00e8 noto da tempo per i suoi approcci tradizionali e la lenta adozione delle nuove tecnologie. Tuttavia, si sta verificando un cambiamento significativo poich\u00e9 la trasformazione digitale nel settore edile sta rapidamente cambiando il panorama del settore.\u00a0<\/span><\/p>\n

Questa trasformazione \u00e8 guidata da una combinazione di fattori, tra cui la crescente complessit\u00e0 dei progetti, la crescente domanda di efficienza e sostenibilit\u00e0, la carenza di manodopera e i rapidi progressi tecnologici. Il risultato \u00e8 un panorama in evoluzione che richiede ai professionisti dell\u2019edilizia di adattare, innovare e sfruttare la tecnologia per rimanere competitivi e soddisfare le esigenze dei clienti e delle parti interessate.<\/span><\/p>\n

Questa trasformazione ha implicazioni significative per il settore, tra cui una migliore efficienza dei progetti, costi ridotti, maggiore sicurezza e una maggiore attenzione alla sostenibilit\u00e0. Inoltre, l\u2019adozione delle tecnologie digitali sta consentendo alle imprese di costruzione di affrontare sfide di lunga data come la carenza di manodopera e le lacune di competenze, automatizzando le attivit\u00e0 ripetitive e migliorando le capacit\u00e0 della forza lavoro.<\/span><\/p>\n

However, digital transformation in construction<\/a> is not without its challenges. Resistance to change, limited investment, and data security concerns are just a few of the barriers that construction professionals must overcome to successfully implement and benefit from digital transformation initiatives.<\/span><\/p>\n

Nonostante queste sfide, il panorama in evoluzione del settore edile presenta numerose opportunit\u00e0 per le aziende disposte a investire nella trasformazione digitale. Abbracciando le nuove tecnologie e adattandosi all\u2019ambiente in evoluzione, i professionisti dell\u2019edilizia possono migliorare la loro competitivit\u00e0, promuovere l\u2019innovazione e, in definitiva, modellare il futuro del settore.<\/span><\/p>\n<\/div>\n

Digital Transformation in Construction: How Leading Contractors Build Margin Advantage<\/h1>\n

Digital Transformation in Construction has shifted from pilot projects to portfolio-level economics. The contractors gaining share are not the ones with the most software. They are the ones treating data as a balance sheet asset.<\/p>\n

The opportunity is structural. Construction sits on the widest productivity gap of any major industry, which means the upside for firms that close it is larger than in sectors that already digitized a decade ago. The winners are converting that gap into pricing power, faster cycle times, and aftermarket revenue streams that did not exist before.<\/p>\n

The Economic Case for Digital Transformation in Construction<\/h2>\n

The conventional view treats digitization as a cost center justified by efficiency. The better-positioned firms treat it as a margin lever tied to specific P&L line items: rework reduction, change order recovery, equipment utilization, and warranty cost containment.<\/p>\n

Bechtel, Skanska, and Vinci have restructured project controls around connected data environments rather than document management. The shift is not cosmetic. A common data environment ties RFIs, submittals, and as-built models to schedule and cost in a single source of truth, which compresses the dispute resolution cycle and protects fee on guaranteed maximum price contracts.<\/p>\n

According to SIS International Research, contractors that integrate BIM with field execution data report stronger pull-through on aftermarket service contracts, because the model becomes a sellable asset to the asset owner long after substantial completion.<\/span><\/span> The model is no longer a design artifact. It is a recurring revenue vehicle.<\/p>\n

Where the Margin Actually Sits<\/h2>\n

Three areas concentrate the economic upside. Each has a clear bill of materials optimization angle and a measurable total cost of ownership impact for the asset owner.<\/p>\n

Preconstruction and estimating.<\/strong> Generative design and historical cost databases are compressing the takeoff cycle from weeks to days. Firms using platforms from Autodesk, Trimble, and Bentley are running more bid iterations per estimator, which raises hit rates on selective tenders without expanding headcount. The competitive intelligence value compounds: every bid feeds the next.<\/p>\n

Field execution.<\/strong> Connected equipment, RFID-tagged materials, and computer vision on jobsite cameras have moved past pilot stage at firms like Turner, Lendlease, and DPR. The installed base analytics that result give project executives early signals on productivity drift before it shows up in the schedule. Predictive maintenance sizing on owned fleet equipment alone has reset utilization benchmarks across the heavy civil segment.<\/p>\n

Handover and aftermarket.<\/strong> Digital twins delivered with the building shift the revenue model. The contractor who owns the operating data has first position on retrofit, energy optimization, and capital renewal work over the asset’s life. This is the aftermarket revenue strategy that industrial OEMs adopted two decades ago, now arriving in construction.<\/p>\n

The Capability Stack That Separates Leaders<\/h2>\n

Technology selection matters less than the operating model wrapped around it. SIS International’s B2B expert interviews with senior operations leaders at engineering and construction firms across Europe and North America point to a consistent pattern: digital leaders centralize data architecture and decentralize tool selection, while laggards do the opposite.<\/span> Centralized tooling with decentralized data creates integration debt that consumes the savings the tools were meant to generate.<\/p>\n

The capability stack has four layers worth naming explicitly:<\/p>\n

\n\n\n\n\n\n\n\n\n
Layer<\/th>\nFunction<\/th>\nMargin Impact<\/th>\n<\/tr>\n<\/thead>\n
Common Data Environment<\/td>\nSingle source of truth across design, build, operate<\/td>\nChange order recovery, dispute reduction<\/td>\n<\/tr>\n
Field Capture<\/td>\nSensors, drones, computer vision, mobile forms<\/td>\nProductivity, safety, rework<\/td>\n<\/tr>\n
Analytics and AI<\/td>\nPredictive scheduling, cost forecasting, risk scoring<\/td>\nSchedule certainty, fee protection<\/td>\n<\/tr>\n
Asset Lifecycle Layer<\/td>\nDigital twin, IoT integration, O&M data<\/td>\nAftermarket revenue, renewal capture<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Source: SIS International Research analysis of contractor digital operating models.<\/em><\/p>\n

Firms that build all four layers in sequence outperform those that buy the analytics layer first and try to retrofit data plumbing underneath it. The sequencing is the strategy.<\/p>\n

Procurement and Supplier Qualification Are Changing<\/h2>\n

Asset owners are now writing digital deliverables into RFP scoring. National Highways in the UK, the GSA in the US, and the major Nordic public clients have moved BIM Level 2 and ISO 19650 compliance from preferred to mandatory on capital programs. Contractors without a credible information management plan are being filtered out before price is even reviewed.<\/p>\n

The supplier qualification audit is now a digital readiness audit in everything but name. The implication for VP-level procurement at Fortune 500 owners is direct: the bid list shrinks, and the firms remaining on it command pricing power they did not have a decade ago.<\/p>\n

The Workforce Equation<\/h2>\n

Labor scarcity is reshaping the business case. Modular construction, robotic layout from firms like Dusty Robotics and HP, and exoskeleton deployment in trades work are no longer experiments. They are responses to a permanent labor supply constraint. The firms investing now are locking in unit cost advantages that will hold through the next cycle.<\/p>\n

SIS International’s competitive intelligence work in industrial and construction markets indicates that workforce digitization is the most under-modeled variable in long-range capacity planning. Firms that integrate it into their five-year operating plan, rather than treating it as an HR initiative, show measurably higher gross margin resilience during demand troughs.<\/span><\/p>\n

What VP-Level Decision Makers Should Be Asking<\/h2>\n

The right diagnostic is not “what is our digital maturity score.” It is “where in the P&L does digital investment show up, and over what time horizon.” That question forces a different conversation about sequencing, ownership, and the operating model.<\/p>\n

The contractors building durable advantage are answering three questions clearly. Which projects produce data we can resell or reuse. Which capabilities we build internally versus partner for. Which clients reward digital delivery with premium pricing or extended scope. Firms with crisp answers are pulling away from the field.<\/p>\n

The Strategic Window<\/h2>\n

Construction is in the early innings of a multi-decade reset. The firms acting now on Digital Transformation in Construction are not chasing efficiency. They are repositioning the business model from project delivery to asset lifecycle participation. That repositioning is where the next generation of margin will sit, and the buyers of construction services are already pricing it into their procurement decisions.<\/p>\n

A proposito di SIS Internazionale<\/h2>\n

SIS Internazionale<\/a> offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato. Contattaci<\/a> per il tuo prossimo progetto di ricerca di mercato.<\/p>\n

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SIS \u00e8 una societ\u00e0 di ricerche di mercato globale e consulenza strategica. Scopri di pi\u00f9 sulla trasformazione digitale nell'edilizia.<\/p>","protected":false},"author":1,"featured_media":66842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[295],"tags":[],"class_list":["post-38699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/38699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=38699"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/38699\/revisions"}],"predecessor-version":[{"id":86111,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/38699\/revisions\/86111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/66842"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=38699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/categories?post=38699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/tags?post=38699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}