{"id":28418,"date":"2018-11-11T23:52:49","date_gmt":"2018-11-11T23:52:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=28418"},"modified":"2025-09-16T23:47:16","modified_gmt":"2025-09-17T03:47:16","slug":"consulenza-sulla-strategia-di-interruzione-digitale","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/digital-disruption-strategy-consulting\/","title":{"rendered":"Consulenza strategica sulla rivoluzione digitale"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-817ee6e1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-817ee6e1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Drone (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Drone-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Digital technology is continuing to advance at a rapid pace, presenting opportunities and threat in equal measure to companies in almost every sector. <\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">From advanced smartphones connecting everyone at every time, to Cloud Computing offering unprecedented processing power and data storage for low prices, there is no denying the power of digital technology. Still, many companies and many executives are in denial, thinking that somehow they are immune to these powerful disruptive forces. Make no mistake; no one is immune. All industries can fall prey to commoditization and obsolescence.&nbsp; And no one is moving fast enough to outpace threats and take advantage of opportunities.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">La disruption viene spesso definita come \u201cuno spostamento della redditivit\u00e0 relativa da un modello di business a un altro\u201d. Anche se recentemente ci\u00f2 \u00e8 stato in genere guidato dalla tecnologia e dall\u2019innovazione digitale, non \u00e8 sempre cos\u00ec.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La rivoluzione digitale nella mobilit\u00e0 e nei pagamenti<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">Prendiamo una delle storie di successo pi\u00f9 rivoluzionarie della nostra epoca: Uber. La tecnologia alla base di Uber non era di per s\u00e9 dirompente. Ogni elemento tecnologico che abilitava il loro prodotto (pagamenti mobili, GPS, ecc.) esisteva gi\u00e0. Ci\u00f2 che \u00e8 stato dirompente in Uber \u00e8 stato il modo in cui hanno sfruttato quella tecnologia in un nuovo modello di business che ha sfruttato l\u2019aumento della gig economy. <\/span><\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">According to Bill Gates, we have a tendency to overestimate the amount of change that is possible on a 2 year time frame, and greatly underestimate the amount of change possible over a 10 year time frame. Successfully navigating disruption requires a balance. It requires a balance of short and long-term thinking, and a balance of reactive and proactive action. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Quando si parla di rivoluzione digitale, il successo genera altro successo. <\/span><\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">This success is characterized by Positive Feedback Loops, Zero Marginal Cost or significant Economies of Scale.\u00a0 Take social media as an example. The more users there are on a platform, the more revenue that platform can generate through advertising. Additionally, the more users there are on a platform, the more likely others are to join. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Pi\u00f9 utenti attirano pi\u00f9 utenti, il che attira pi\u00f9 entrate. <\/span><\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">This positive feedback loop can be seen in several industries, whether its social media networks, PC operating systems, smartphones, ride-sharing applications, and others.<span class=\"Apple-converted-space\">\u00a0 <\/span>Per avere successo \u00e8 necessario raggiungere una massa critica, un livello chiave di volume.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">A volte interrompere significa eliminare gli intermediari, ma non sempre. <\/span><\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">In some cases, cutting out the middleman doesn\u2019t work at all. For example, Massive Open Online Courses (MOOCs) weren\u2019t successful when they tried to cut out the \u201cmiddlemen\u201d of universities. However, companies like Coursera successfully partnered with the universities to provide a disruptive service in education. <\/span><\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><span class=\"s1\">Examples of Digital Disruption are everywhere, in any industry you can think of, and everyone from New York City to Silicon Valley is talking about it. In a business context, the term has become so prolific since Clayton Christensen first introduced it in 1995 that many have complained that is has transformed from a revolutionary concept into an empty buzzword. While the word might have become a bit overused, the idea of disruption\u2014as well as the dual threat and opportunity it provides, is bigger today than ever. <\/span><\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\"><strong><span class=\"s1\">Torna a controllare il nostro prossimo articolo sull&#039;interruzione, <a href=\"https:\/\/www.sisinternational.com\/it\/strategia-e-leadership-snella-nella-rivoluzione-digitale\/\">\u201cStrategia e leadership snella nella rivoluzione digitale\u201d.<\/a><\/span><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Digital technology is continuing to advance at a rapid pace, presenting opportunities and threat in equal measure to companies in almost every sector. From advanced smartphones connecting everyone at every time, to Cloud Computing offering unprecedented processing power and data storage for low prices, there is no denying the power of digital technology. Still, many &#8230; <a title=\"Consulenza strategica sulla rivoluzione digitale\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/it\/digital-disruption-strategy-consulting\/\" aria-label=\"Per saperne di pi\u00f9 su Consulenza strategica sulla Digital Disruption\">Leggi tutto<\/a><\/p>","protected":false},"author":1,"featured_media":64467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-28418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/28418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=28418"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/28418\/revisions"}],"predecessor-version":[{"id":69352,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/28418\/revisions\/69352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/64467"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=28418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/categories?post=28418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/tags?post=28418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}