{"id":26530,"date":"2018-04-29T11:57:06","date_gmt":"2018-04-29T11:57:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26530"},"modified":"2026-01-25T18:23:38","modified_gmt":"2026-01-25T23:23:38","slug":"automazione-nelle-ricerche-di-mercato","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/automazione-nelle-ricerche-di-mercato\/","title":{"rendered":"Automazione nelle ricerche di mercato"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0ed4ca0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ed4ca0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Surgical robot (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p2\"><span class=\"s1\">Tecnologie come l\u2019intelligenza artificiale e l\u2019apprendimento automatico stanno cambiando le regole del gioco. Hanno un effetto crescente sul modo in cui le persone lavorano nel marketing e nelle ricerche di mercato.\u00a0<\/span><\/h3>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Marketing and Market Research professionals are increasingly finding efficiencies from automation.&nbsp; From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">L\u2019automazione \u00e8 una tendenza in crescita<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-nellautomazione-industriale\/\" title=\"Ricerche di mercato sull&#039;automazione industriale\"  data-wpil-monitor-id=\"4820\">Automation benefits marketers<\/a>. Even before any marketing activity starts, marketing managers want answers to specific questions.\u00a0 They seek a Return on Investment (ROI).\u00a0 Now, ad platforms include predictions of the number of clicks.\u00a0 Managers also want answers when an ad campaign is live and when completed.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ai-ricerche-di-mercato-e-consulenza-strategica\/automazione-del-branding-e-consulenza\/\" title=\"Consulenza sull&#039;automazione del branding e sull&#039;intelligenza artificiale\"  data-wpil-monitor-id=\"10823\">Automation saves brands<\/a> money with predictions and targeting, and speeds up the gathering of results and data.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/ricerche-di-mercato-per-test-di-prodotto\/la-migliore-azienda-di-ricerche-di-mercato-sullusabilita\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"10824\">Companies can create and deploy tests<\/a> quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.&nbsp; Automation enables companies to rapidly uncover valuable <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-sui-negozi-di-ferramenta\/\" title=\"Ricerche di mercato su negozi di ferramenta e bricolage\"  data-wpil-monitor-id=\"10819\">market feedback to make changes and improvements<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">L\u2019automazione ha consentito lo sviluppo dell\u2019analisi predittiva, che prevede il comportamento futuro. L\u2019analisi predittiva risponde alle domande salienti. Questi possono includere:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"s1\">Chi \u00e8 probabile che acquister\u00e0 il nostro prodotto\/servizio? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">Qual \u00e8 il prezzo migliore per il nostro prodotto per aumentare la redditivit\u00e0? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">Chi \u00e8 il nostro cliente pi\u00f9 prezioso? <\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.&nbsp; Statistics is an important part of Behavioral Science, which predicts why <a href=\"https:\/\/www.sisinternational.com\/it\/analisi-della-soddisfazione-del-cliente\/\" title=\"8 modi per aumentare la soddisfazione del cliente nel commercio al dettaglio\"  data-wpil-monitor-id=\"10817\">consumers behave the way<\/a> they do.<\/span><\/p>\n\n\n\n<p>Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.\u00a0 Algorithms are on the rise in business and have the potential to improve decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">Automazione nelle ricerche di mercato&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.&nbsp; It also helps companies to define who and where their consumers are.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">In short, market research allows businesses to pursue the most profitable growth opportunities.&nbsp; Market research can help companies to measure and weigh opportunities. This <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/curriculum-di-esperienza\/ricerca-sul-marchio\/\" title=\"Societ\u00e0 di ricerca sul marchio\"  data-wpil-monitor-id=\"10820\">research enables brands<\/a> to highlight those with the highest profit potential.<\/span><\/p>\n\n\n\n<p>Automation is a discipline that helps companies to rapidly test and make predictions.&nbsp; The downside is that automation may miss the human connection evident in Face-to-Face and observation research.&nbsp; Used with other <a href=\"https:\/\/www.sisinternational.com\/it\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10818\">techniques such as Face-to-Face and qualitative<\/a> techniques, it can be valuable for some companies.&nbsp; &#8220;Hybrid&#8221; methodologies that combine multiple methods can be especially useful in making sense of a complex <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/mappatura-del-percorso-del-cliente\/\" title=\"Mappatura del percorso del cliente\"  data-wpil-monitor-id=\"10821\">customer decision journey<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">Esempi di automazione nel marketing<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading p7\"><span class=\"s1\"><b><i>Trovare campioni<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Il processo di ricerca dei campioni \u00e8 diventato sempre pi\u00f9 automatizzato. Gli esperti di marketing possono ora utilizzare la tecnologia di filtraggio e selezione alla base dei servizi di aggregazione.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Sondaggi<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">I sondaggi sono una delle forme pi\u00f9 antiche di automazione della ricerca. Consente ai consumatori di rispondere ai sondaggi online. Garantisce inoltre che rispondano solo alle domande che sono rilevanti per loro.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Servizio Clienti<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Businesses are also using automating responses to customers. For example, if several consumers have a particular complaint, the <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-sulla-produzione-di-energia\/\" title=\"Ricerche di mercato sulla produzione di energia\"  data-wpil-monitor-id=\"10822\">marketer can generate<\/a> an automatic response. These automated answers free up the support team to deal with other issues.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/it\/about-sis\/contact-sis-international-market-research\/\">Contattaci qui per saperne di pi\u00f9 sull&#039;automazione nel marketing<\/a><\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019intelligenza artificiale e l\u2019apprendimento automatico rappresentano un punto di svolta. Scopri di pi\u00f9 sulle opportunit\u00e0 nell&#039;automazione nelle ricerche di mercato.<\/p>","protected":false},"author":1,"featured_media":64591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"predecessor-version":[{"id":81771,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/26530\/revisions\/81771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/64591"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}