{"id":14133,"date":"2015-02-09T23:26:07","date_gmt":"2015-02-09T23:26:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=14133"},"modified":"2026-01-26T18:47:28","modified_gmt":"2026-01-26T23:47:28","slug":"produttore-di-stoviglie-in-ceramica-per-lingresso-nel-mercato-asiatico","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/produttore-di-stoviglie-in-ceramica-per-lingresso-nel-mercato-asiatico\/","title":{"rendered":"Ingresso nel mercato asiatico per un produttore di stoviglie in ceramica"},"content":{"rendered":"
\"Ricerca<\/figure>\n\n\n\n
\n\n\n\n

Contesto del caso di studio<\/h2>\n\n\n\n

A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go-to-market strategy. SIS worked with the senior executives to design the best solution for its business goals.<\/p>\n\n\n\n

Metodologia<\/h2>\n\n\n\n

SIS developed a comprehensive tableware market entry feasibility and attractiveness study<\/a> in two countries in Asia. The project involved in-depth discussions with distributors, retailers, and customers. This allowed SIS to gain insights into the trends, growing segments, and demand gaps in both local markets<\/a>.<\/p>\n\n\n\n

Risultati chiave<\/h2>\n\n\n\n

Tra i principali risultati della ricerca, il SIS ha rilevato che:<\/p>\n\n\n\n

    \n
  1. Young married couples are the key buyers of ceramic tableware products, while the final buying decision is still made by women<\/li>\n\n\n\n
  2. Si preferiscono stoviglie in ceramica in stile occidentale, soprattutto quei marchi in grado di offrire un mix di design moderno ed elegante<\/li>\n\n\n\n
  3. In both Asian<\/a> countries foreign-branded and imported tableware account for 60-80% of the total market in 2013. Companies from China<\/a> and United Kingdom are the main exporters in the selected countries<\/li>\n\n\n\n
  4. Consumers\u2019 attitudes toward innovative design and international brands<\/a> represent a great opportunity for homewares producers from all over the world.<\/li>\n\n\n\n
  5. <\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Scopri di pi\u00f9 dal nostro Case Study sull'ingresso nel mercato asiatico di un produttore di stoviglie in ceramica.<\/p>","protected":false},"author":1,"featured_media":67066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/14133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=14133"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/14133\/revisions"}],"predecessor-version":[{"id":81595,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/14133\/revisions\/81595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/67066"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=14133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/categories?post=14133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/tags?post=14133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}