{"id":12246,"date":"2008-05-29T22:57:00","date_gmt":"2008-05-29T22:57:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/an-eye-on-the-arab-world-by-ahmed-nassef-president-of-maktoob-research\/"},"modified":"2024-05-20T11:19:55","modified_gmt":"2024-05-20T15:19:55","slug":"uno-sguardo-al-mondo-arabo-di-ahmed-nassef-presidente-di-maktoob-research","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/uno-sguardo-al-mondo-arabo-di-ahmed-nassef-presidente-di-maktoob-research\/","title":{"rendered":"Uno sguardo al mondo arabo di Ahmed Nassef, presidente di Maktoob Research"},"content":{"rendered":"<p>[fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; equal_height_columns=&#8221;no&#8221; menu_anchor=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; background_color=&#8221;&#8221; background_image=&#8221;&#8221; background_position=&#8221;center center&#8221; background_repeat=&#8221;no-repeat&#8221; fade=&#8221;no&#8221; background_parallax=&#8221;none&#8221; parallax_speed=&#8221;0.3&#8243; video_mp4=&#8221;&#8221; video_webm=&#8221;&#8221; video_ogv=&#8221;&#8221; video_url=&#8221;&#8221; video_aspect_ratio=&#8221;16:9&#8243; video_loop=&#8221;yes&#8221; video_mute=&#8221;yes&#8221; overlay_color=&#8221;&#8221; video_preview_image=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; padding_top=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; padding_right=&#8221;&#8221;][fusion_builder_row][fusion_builder_column type=&#8221;1_1&#8243; layout=&#8221;1_1&#8243; background_position=&#8221;left top&#8221; background_color=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; border_position=&#8221;all&#8221; spacing=&#8221;yes&#8221; background_image=&#8221;&#8221; background_repeat=&#8221;no-repeat&#8221; padding_top=&#8221;&#8221; padding_right=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; margin_top=&#8221;0px&#8221; margin_bottom=&#8221;0px&#8221; class=&#8221;&#8221; id=&#8221;&#8221; animation_type=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_direction=&#8221;left&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; center_content=&#8221;no&#8221; last=&#8221;true&#8221; min_height=&#8221;&#8221; hover_type=&#8221;none&#8221; link=&#8221;&#8221; border_sizes_top=&#8221;&#8221; border_sizes_bottom=&#8221;&#8221; border_sizes_left=&#8221;&#8221; border_sizes_right=&#8221;&#8221; first=&#8221;true&#8221;][fusion_text]<\/p>\n<p>These days, it is practically impossible to pick up a major American newspaper without reading about Dubai. Whether it is the construction of the world\u2019s tallest building (which will also include the world\u2019s first Armani super-luxury hotel), the world\u2019s biggest shopping mall or the world\u2019s biggest amusement park (housing the biggest Universal Studios), Dubai\u2019s incredible growth has made it a center of commercial attention and has brought the larger Middle East market into focus for many of the world\u2019s businesses.<\/p>\n<p>However, reaching Arab consumers is not always easy, and trying to reach them online presents its own special set of challenges. While Dubai\u2019s high Internet penetration rates (over 60 percent) should present fertile ground for online research, you\u2019ll be hard pressed to find much of it being conducted, even by local branches of some of the <a href=\"https:\/\/www.sisinternational.com\/solutions\/branding-and-customer-research-solutions\/product-testing-market-research\/sis-internationals-food-taste-testing\/\" title=\"What Makes SIS International Research the TOP Market Research Firm for Food Taste Testing in New York City\"  data-wpil-monitor-id=\"7690\">international research firms<\/a>. And beyond Dubai, the rest of the <a href=\"https:\/\/www.sisinternational.com\/qatar-economic-outlook\/\" title=\"Qatar Economic Outlook and Market Research\"  data-wpil-monitor-id=\"10710\">Middle East<\/a> offers additional obstacles for online researchers as well.<\/p>\n<p>Contributor:<\/p>\n<p>Ahmed Nassef is vice president and general <a href=\"https:\/\/www.sisinternational.com\/brand-management-in-the-21st-century-trends-and-issues\/\" title=\"Brand Management Research\"  data-wpil-monitor-id=\"7691\">manager of Maktoob Research<\/a><\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al giorno d&#039;oggi \u00e8 praticamente impossibile prendere in mano un importante quotidiano americano senza leggere qualcosa su Dubai. Che si tratti della costruzione dell&#039;edificio pi\u00f9 alto del mondo (che comprender\u00e0 anche il primo hotel super lusso Armani), del centro commerciale pi\u00f9 grande del mondo o del parco divertimenti pi\u00f9 grande del mondo (che ospita i pi\u00f9 grandi Universal Studios), l&#039;incredibile crescita di Dubai ha reso un centro di attenzione commerciale e ha portato il pi\u00f9 ampio mercato del Medio Oriente al centro dell&#039;attenzione di molte aziende mondiali.<\/p>\n<p>Tuttavia, raggiungere i consumatori arabi non \u00e8 sempre facile e cercare di raggiungerli online presenta una serie di sfide particolari. Sebbene l&#039;elevato tasso di penetrazione di Internet di Dubai (oltre il 60%) dovrebbe costituire un terreno fertile per la ricerca online, sar\u00e0 difficile trovare gran parte di essa condotta, anche da filiali locali di alcune societ\u00e0 di ricerca internazionali. E oltre a Dubai, anche il resto del Medio Oriente offre ulteriori ostacoli ai ricercatori online.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[294],"tags":[],"class_list":["post-12246","post","type-post","status-publish","format-standard","hentry","category-middle-east-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=12246"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12246\/revisions"}],"predecessor-version":[{"id":81753,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12246\/revisions\/81753"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=12246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/categories?post=12246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/tags?post=12246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}