{"id":12076,"date":"2009-03-05T20:02:00","date_gmt":"2009-03-05T20:02:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/developing-a-sustainable-competitive-advantage\/"},"modified":"2025-09-16T00:27:55","modified_gmt":"2025-09-16T04:27:55","slug":"sviluppare-un-vantaggio-competitivo-sostenibile","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/sviluppare-un-vantaggio-competitivo-sostenibile\/","title":{"rendered":"Sviluppare un vantaggio competitivo sostenibile"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-437208d2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-437208d2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Business (36)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h2>A sustainable competitive advantage is an advantage in providing value to customers that cannot be imitated.<\/h2>\n<p><span style=\"font-weight: 400;\">Numerous cases abound where the first mover in a market develops a competitive advantage, but soon loses it.\u00a0 In the 1990s, AOL had a competitive advantage as an Internet Service Provider (ISP), becoming the preferred provider for consumers new to the internet. It offered more features in one easy-to-use platform. Some customers used \u201cAOL Keywords\u201d to search just as much as they used Yahoo and Altavista to search. Yet, as customers became more sophisticated and as competing ISPs launched cheaper substitutes (e.g. Netzero, Earthlink), that advantage became difficult to sustain.\u00a0 It can be a challenge to sustain a competitive <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-ricerca-quantitativa-qualitativa\/il-vantaggio-di-testare-i-prodotti-a-new-york-rispetto-a-los-angeles\/\" title=\"Il vantaggio di testare i prodotti a New York rispetto a Los Angeles\"  data-wpil-monitor-id=\"8838\">advantage because once a product<\/a> or service is made, other competitors can reverse engineer a company&#8217;s success, taking the competitive advantage away. <\/span><\/p>\n<h2>Fonti di vantaggi competitivi sostenibili:<\/h2>\n<ul>\n<li>Competenze superiori<\/li>\n<li>Risorse superiori<\/li>\n<li>Esperienza di utilizzo unica<\/li>\n<li>Caratteristiche uniche del prodotto<\/li>\n<li>Progetto<\/li>\n<li>Modalit\u00e0 di spedizione<\/li>\n<li>Marchio<\/li>\n<li>CRM<\/li>\n<li>Ricerca di mercato<\/li>\n<li>Costi di commutazione elevati<\/li>\n<li>Barriere all&#039;ingresso<\/li>\n<li>Brevetti<\/li>\n<li>Leadership di costo<\/li>\n<li>Differenziazione<\/li>\n<li>Messa a fuoco<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">An example of sustainable competitive advantage through differentiation is Starbucks. The company essentially serves a commodity: coffee. But it has made the coffee-buying <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/esperienza-del-cliente-digitale-per-ricerche-di-mercato\/\" title=\"Ricerche di mercato sull\u2019esperienza del cliente digitale (CX).\"  data-wpil-monitor-id=\"8836\">experience cater to its customers\u2019<\/a> lifestyles and psychographics. Customers buy at Starbucks to relax and purchase many of its additional products in the meantime. This superior and unique customer experience is an example of a competitive advantage.<\/span><\/p>\n<h2>Come le ricerche di mercato generano un vantaggio competitivo<\/h2>\n<p><span style=\"font-weight: 400;\">La ricerca di mercato \u00e8 fondamentale per sviluppare un vantaggio competitivo sostenibile perch\u00e9 scopre ci\u00f2 che vogliono i clienti. Pu\u00f2:<\/span><\/p>\n<ul>\n<li>Scopri informazioni che non sono disponibili ai concorrenti<\/li>\n<li>Identify <a href=\"https:\/\/www.sisinternational.com\/it\/fattori-chiave-di-successo-nelle-ricerche-di-mercato-automobilistiche\/\" title=\"Fattori chiave di successo nelle ricerche di mercato automobilistiche\"  data-wpil-monitor-id=\"8833\">Fattori chiave del successo<\/a><\/li>\n<li>Guidare il posizionamento sul mercato<\/li>\n<li>Adattare i movimenti strategici per stare al passo con la concorrenza<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/www.sisinternational.com\/it\/about-sis\/contact-sis-international-market-research\/\">Contattaci per il tuo prossimo progetto di ricerca di mercato.<\/a><\/h2>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Un vantaggio competitivo sostenibile \u00e8 un vantaggio nel fornire valore ai clienti senza che possa essere imitato.<\/p>","protected":false},"author":1,"featured_media":62792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-12076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=12076"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12076\/revisions"}],"predecessor-version":[{"id":81482,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12076\/revisions\/81482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/62792"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=12076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/categories?post=12076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/tags?post=12076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}