{"id":12067,"date":"2018-11-21T20:35:00","date_gmt":"2018-11-21T20:35:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/low-cost-carriers-in-the-aviation-industry\/"},"modified":"2026-01-25T17:44:37","modified_gmt":"2026-01-25T22:44:37","slug":"compagnie-aeree-low-cost-nel-settore-dellaviazione","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/compagnie-aeree-low-cost-nel-settore-dellaviazione\/","title":{"rendered":"Ricerche di mercato sulle compagnie aeree low cost"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-70d33c04\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-70d33c04\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Airline aviation airplane (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Low-cost carriers, discount airlines or low-cost airlines are airlines that offer lower fares in exchange for fewer passenger comforts. The concept started in the 1970s by the American domestic carrier Southwest as a way to offer cheap airfares to consumers, since then more low-cost airlines started to proliferate gobbling market share to the point that even major carriers had to establish their own subsidiaries that offered lower fares to regain lost customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunities in Low-Cost Air Travel<\/h2>\n\n\n\n<p>The impact of low-cost carriers on the aviation industry has been tremendous.\u00a0 The deep <a href=\"https:\/\/www.sisinternational.com\/it\/biocarburanti-nel-settore-aereo\/\" title=\"Ricerca di mercato sulla sostenibilit\u00e0 delle compagnie aeree\"  data-wpil-monitor-id=\"2429\">market penetration of low-cost airlines<\/a> caused conventional carriers to cut flights, close hubs and even abandon service to some cities. In the last few years with high fuel costs and the slowing global economy eating into the bigger carriers\u2019 profit margins, only budget airlines have consistently reported profits or expanded their routes.\u00a0 In Asia and the Middle East the low fare sector has dramatically grown in the last decade and there are no signs that the expansion would be curtailed.\u00a0 Low-cost carriers in the Middle East have grown very fast relative to traditional carriers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Approfondimenti sul valore del cliente<\/h2>\n\n\n\n<p>The success of budget airlines can be traced back to their <a href=\"https:\/\/www.sisinternational.com\/it\/essere-verdi-migliora-la-performance-della-recessione\/\" title=\"Come tagliare i costi nella tua azienda\"  data-wpil-monitor-id=\"4400\">business model which expounds that cost<\/a> is not equal to price. The original Southwest model consisted of low fares, higher frequency routes, use of secondary airports with short turnaround times and utilizing the same type of aircraft for the fleet. Modern budget <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-delle-compagnie-aeree\/\" title=\"Ricerche di mercato sulle compagnie aeree\"  data-wpil-monitor-id=\"10810\">airlines still closely follow the same precepts as those laid out by Southwest but because of there are more low-cost airlines competing in the market<\/a> there have been differences in every budget carrier in their implementation. Low-cost airlines in America offer frequent flyer programs and some have even offered the same frills found in bigger carriers like complementary drinks and different class systems.\u00a0 In Europe, budget airlines like easyJet and Ryanair usually follow the more traditional business model\u00a0 except that both airlines have operated into major hubs such as Paris Charles de Gaulle, Dublin and Manchester where the traditional strategy of operating in secondary airports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proposta di valore dei viaggi low cost<\/h2>\n\n\n\n<p>I clienti preferiscono sempre pi\u00f9 l\u2019approccio senza fronzoli al volo solo per risparmiare denaro. Anche se la principale attrazione per le compagnie aeree scontate sono ovviamente le tariffe pi\u00f9 basse che offrono, questo non \u00e8 l&#039;unico fattore che contribuisce al loro successo. Per i frequent flyer il fattore principale che rende pi\u00f9 attraenti le compagnie aeree low cost \u00e8 la disponibilit\u00e0 di voli con compagnie aeree low cost. Con il ridimensionamento delle operazioni da parte dei vettori convenzionali, la scelta degli orari \u00e8 diminuita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concorrenza con i vettori aerei tradizionali<\/h2>\n\n\n\n<p>The growth of budget airlines has brought into question the future of legacy carriers. \u00a0Big carriers are increasingly pressured by high fixed costs and relevant <a href=\"https:\/\/www.sisinternational.com\/it\/pubblicazioni\/comportamento-dellacquirente-dopo-il-nuovo-consumatore-legato-al-coronavirus\/\" title=\"Comportamento degli acquirenti dopo il coronavirus: ricerche di mercato sui consumatori\"  data-wpil-monitor-id=\"10812\">market positioning to consumers<\/a>.\u00a0 Legacy carriers are increasingly focusing on cost efficiencies, focus on particular traveler segments, consolidating through mergers and acquisitions, and investing in staff training and communications. \u00a0Today&#8217;s new competitive landscape puts large, well-established airlines in fierce competition with low-cost airlines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Informazioni sulle ricerche di mercato sui viaggi aerei a basso costo<\/h2>\n\n\n\n<p>SIS is a <a href=\"https:\/\/www.sisinternational.com\/it\/\" title=\"Casa\"  data-wpil-monitor-id=\"10801\">Global Market Research and Strategy<\/a> Consulting company.\u00a0 We provide Qualitative, <a href=\"https:\/\/www.sisinternational.com\/it\/how-to-design-effective-surveys-for-quantitative-research\/\" title=\"How to Design Effective Surveys for Quantitative Research\"  data-wpil-monitor-id=\"10813\">Quantitative and Strategy Research<\/a>.\u00a0 Qualitative Research includes exploratory and observational research.\u00a0 It includes methods such as Focus Groups, Customer Interviews, Online Communities, and Ethnography.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/it\/sis-application-of-quantitative-data-analytics-to-sensory-testing\/\" title=\"SIS Application of Quantitative Data Analytics to Sensory Testing\"  data-wpil-monitor-id=\"10815\">Quantitative Research provides measurement and data<\/a>.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/it\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"10806\">Metodi di ricerca quantitativa<\/a> include online, telephone, and mobile surveys.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-industriali\/\" title=\"Ricerca e strategia di mercato industriale\"  data-wpil-monitor-id=\"10808\">Strategy Research examines competitive and industry<\/a> dynamics that impact your decision-making.\u00a0 Strategy <a href=\"https:\/\/www.sisinternational.com\/it\/ricerche-di-mercato-sulla-produzione-intelligente\/\" title=\"Ricerche di mercato sulla produzione intelligente\"  data-wpil-monitor-id=\"10804\">solutions include Market<\/a> Opportunity insights, Market Sizing and Competitive Analysis.<\/p>","protected":false},"excerpt":{"rendered":"<p>Scopri nuove intuizioni con la ricerca di mercato sulle compagnie aeree low cost.<\/p>","protected":false},"author":1,"featured_media":64978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291],"tags":[],"class_list":["post-12067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=12067"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12067\/revisions"}],"predecessor-version":[{"id":81772,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12067\/revisions\/81772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/64978"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=12067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/categories?post=12067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/tags?post=12067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}