{"id":12055,"date":"2011-01-04T17:05:47","date_gmt":"2011-01-04T17:05:47","guid":{"rendered":"https:\/\/www.sisinternational.com\/automobiles-and-automotive-technology-spotlight-2011\/"},"modified":"2026-01-24T18:26:29","modified_gmt":"2026-01-24T23:26:29","slug":"mercato-della-tecnologia-automobilistica","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/mercato-della-tecnologia-automobilistica\/","title":{"rendered":"Ricerche di mercato sulla tecnologia automobilistica"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-7bf8ceb3\"><img decoding=\"async\" class=\"gb-image gb-image-7bf8ceb3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/07\/automotive-market-research-26.jpg\" alt=\"Ricerche di mercato automobilistico in Giappone\" title=\"automotive market research 26\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>\u00a0<\/h2>\n<h2>La tecnologia automobilistica \u00e8 in rapida evoluzione.<\/h2>\n<p>For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world\u2019s most important industries. \u00a0But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, \u201cDetroit\u2019s Big Three\u201d have seen their sales fall dramatically.\u00a0\u00a0<\/p>\n<h2 style=\"text-align: left;\">Mercato automobilistico ispanico statunitense<\/h2>\n<p style=\"text-align: left;\">Another interesting trend in the <a href=\"https:\/\/www.sisinternational.com\/it\/mercato-globale-dei-sensori-automobilistici\/\" title=\"Ricerche di mercato sui sensori automobilistici\"  data-wpil-monitor-id=\"1799\">automotive industry has been increased market<\/a> segmentation by companies like Buick, who have created a niche in the Hispanic Market &#8211; through which they have increased sales by 83% in the past year.\u00a0 Several popular car brands: Buick, Chevrolet, Hyundai, Mazda, KIA, Cadillac, and Infiniti, are showing signs of continued growth within the Hispanic market.\u00a0 Detroit&#8217;s Big Three are falling behind in niche categories as they have generally tended to market to a broader audience.\u00a0 European brands have not been much better in increasing their sales to Hispanic consumers, but Volkswagen, MINI, and BMW are leading the leading the way into these growing niche markets by stepping up their marketing efforts.\u00a0 On the other hand, Audi has increased their sales to Hispanics over the past year by 23.4%.<\/p>\n<h2>Automobili asiatiche<\/h2>\n<p style=\"text-align: left;\">Anche i marchi asiatici stanno beneficiando delle vendite in categorie automobilistiche di nicchia poich\u00e9 ora rappresentano pi\u00f9 di 60% del mercato ispanico. Nello specifico, i marchi asiatici Toyota, Honda e Nissan dominano le preferenze dei nuovi veicoli tra gli ispanici negli Stati Uniti. Nel 2010, il mercato automobilistico ispanico \u00e8 aumentato di oltre 6,0% negli Stati Uniti, superando la media nazionale del mercato automobilistico statunitense, che \u00e8 cresciuto solo 4% nei primi 9 mesi del 2010. Gli acquisti di auto ispanici rappresentano ora 8,7% del mercato automobilistico totale degli Stati Uniti.<\/p>\n<h2 style=\"text-align: left;\">Tecnologie e modelli automobilistici<\/h2>\n<p style=\"text-align: left;\">BMW and Mini are leading the way in the <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-automobilistiche\/ricerca-sui-consumatori-di-veicoli-elettrici\/\" title=\"Perch\u00e9 la ricerca sui consumatori nel settore automobilistico \u00e8 cos\u00ec importante oggi, con il futuro dei veicoli elettrici\"  data-wpil-monitor-id=\"2129\">automotive sector for more innovative technology<\/a> to become standard in luxury vehicles. Technology that is being introduced by these companies with their 2011 models is focused on their consumer\u2019s preferences in parking, safety, and satisfaction. The 2011 Mini Countryman features the Central Rail System, replacing the usual console; it offers specifically designed holders for your cups, mobile devices, audio devices, and other common items. \u00a0Mini\u2019s typical small frame has been elongated and now offers generous leg room for all different drivers as well as a larger trunk space (12.2\u2033\u201c15.4 cubic feet and 41.0 cubic feet with the back seats folded down).<\/p>\n<p style=\"text-align: left;\">The BMW X3 is now in its second generation (first generation (2004-2010) and has gone high tech by offering such entertainment features as USB Interface, Bluetooth Audio Streaming, and their Navigation and Entertainment Server.\u00a0 BMW has also gone to great lengths to improve the driver\u2019s control when parking or at crowded intersections.\u00a0 The rear view camera shows the <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-sullilluminazione-automobilistica\/quanto-e-importante-ladas-per-gli-automobilisti\/\" title=\"Quanto \u00e8 importante l&#039;ADAS per gli automobilisti?\"  data-wpil-monitor-id=\"1900\">driver what\u2019s behind the car<\/a> on the iDrive screen (displayed on the central console \u2013 to be used when backing up and maneuvering into tight spots), while beeping to alert the driver of a safe parking distance. \u00a0The \u201cTop View\u201d camera uses side and rear view camera to give the driver a bird\u2019s eye view of the X3 and its surroundings.<\/p>\n<p style=\"text-align: left;\">La BMW Serie 6 Cabrio \u00e8 dotata di &quot;pneumatici Run-Flat&quot;. Questi pneumatici autosufficienti con rinforzi integrati consentono ai pneumatici che presentano una perdita di pressione dell&#039;aria di mantenere la loro forma e il pieno utilizzo di guida.  Infatti, il conducente pu\u00f2 guidare su un Run-Flat Tire fino a 150 miglia a velocit\u00e0 ridotta, rendendo molto pi\u00f9 convenienti per il conducente le condizioni per cambiare un pneumatico o attendere l&#039;assistenza stradale.  Su modelli selezionati, BMW offre anche la \u201cVisione notturna\u201d, che integra lo straordinario sistema di supporto visivo della BMW per vedere pedoni o animali fino a 300 metri davanti all&#039;auto \u2013 al buio!  Attivando una telecamera a infrarossi integrata nella parte anteriore della BMW, i conducenti saranno in grado di monitorare i potenziali pericoli stradali visualizzati sul monitor del sistema di navigazione ed evitarli molto prima che siano visibili ad occhio nudo.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 Automotive Technology is rapidly evolving. For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world\u2019s most important industries. \u00a0But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, \u201cDetroit\u2019s Big Three\u201d have seen their sales &#8230; <a title=\"Ricerche di mercato sulla tecnologia automobilistica\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/it\/mercato-della-tecnologia-automobilistica\/\" aria-label=\"Per saperne di pi\u00f9 su Automotive Technology Market Research\">Leggi tutto<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[289],"tags":[],"class_list":["post-12055","post","type-post","status-publish","format-standard","hentry","category-automotive","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=12055"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12055\/revisions"}],"predecessor-version":[{"id":76494,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/12055\/revisions\/76494"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=12055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/categories?post=12055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/tags?post=12055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}