{"id":12043,"date":"2016-01-31T21:37:47","date_gmt":"2016-01-31T21:37:47","guid":{"rendered":"https:\/\/www.sisinternational.com\/online-market-research\/"},"modified":"2025-09-16T22:53:52","modified_gmt":"2025-09-17T02:53:52","slug":"ricerche-di-mercato-online","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/online-market-research\/","title":{"rendered":"Cos'\u00e8 la ricerca di mercato online?"},"content":{"rendered":"

Cos'\u00e8 la ricerca di mercato online?<\/h1>\n\n\n\n

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\"Ricerca<\/figure>\n\n\n\n

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La ricerca di mercato online \u00e8 un metodo di ricerca in cui il processo di raccolta dei dati viene effettuato su Internet.<\/p>\n\n\n\n

Online Market Research can be either Qualitative or Quantitative.  Qualitative Online Tools include Video Ethnography and Market Research Online Communities (MROCs).  Quantitative Online Methods include mobile and app surveys.<\/p>\n\n\n\n

Questa ricerca pu\u00f2 valutare le prestazioni di un prodotto o servizio e pu\u00f2 consentire alle aziende di raccogliere informazioni sul comportamento di acquisto dei consumatori. Con il crescente utilizzo di Internet, la ricerca online \u00e8 diventata uno strumento popolare tra le societ\u00e0 di ricerche di mercato.<\/p>\n\n\n\n

La ricerca online pu\u00f2 fornire ulteriori informazioni su un acquirente, come la sua cronologia degli acquisti precedenti. I progetti di ricerca online possono essere svolti da un'azienda stessa o da una societ\u00e0 di ricerca assunta.<\/p>\n\n\n\n

Crescita nelle ricerche di mercato online<\/h2>\n\n\n\n

In recent years, there has been a substantial increase in the number of recorded household Internet users, making online shopping more popular.\u00a0 As businesses have become more global and virtual, their target audience has expanded well beyond any specific geographical location.\u00a0 A company can conduct an online survey in which it selects is respondents from all over the world in a less costly manner than it would with mail, telephone, or in-person interviews.<\/p>\n\n\n\n

Online retail and transactions have become more popular in recent years. In countries like the U.S., where the internet is readily available to almost every household, online retail spending is expected to increase. As consumers increase their participation in online shopping, it may become more convenient for retailers to maintain a database of their consumers\u2019 purchasing history.  Companies can effectively utilize this data throughout the course of their online research.<\/p>\n\n\n\n

Advantages of Online Market Research<\/h2>\n\n\n\n

Conducting online research can be a complex procedure and may require considerable expertise on the part of researchers in obtaining accurate data.  It may be challenging to recruit participants in online research for several reasons.  Recipients may be reluctant to participate in online research because they may be afraid that the privacy and confidentiality of their personal information may be violated.  Since the identity of the researcher cannot be verified completely, people may find it difficult to trust such research methods.  Researchers often present participants with some monetary or non-monetary rewards for their participation.  Participants may be wary of monetary compensation promised online.<\/p>\n\n\n\n

Come condurre ricerche di mercato online<\/h2>\n\n\n\n

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\"Ricerca<\/figure>\n\n\n\n

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There are several effective ways to conduct online research. Quantitative research can be conducted via online questionnaires and web-based experiments. Qualitative research can be conducted via online in-depth interviews, focus groups, and participant observation, in which a researcher acts as a part of a community to observe behaviors.<\/p>\n\n\n\n

I questionari online e i sondaggi online sono alcuni degli strumenti di ricerca online pi\u00f9 popolari. Potrebbe essere necessario progettare attentamente i questionari online in termini di formato e lunghezza.<\/p>\n\n\n\n

Cosa sono i pannelli online?<\/h2>\n\n\n\n

Another common practice for online surveys is the use of online panels. An online panel is a group of selected individuals who have agreed to participate in online research projects for a particular company at specific intervals over a period of time. These participants are selected through a screening process according to their demographics, lifestyles, and habits, and are usually rewarded for their efforts by the research company regularly.<\/p>\n\n\n\n

Online panels may allow companies to glean insight into creating long-term relationships with their customers.  These panels may also allow customers to give direct feedback about products and services without the potential reluctance that may occur in face-to-face interactions.  Online panels may also mitigate bias caused by peer pressure to agree on a certain viewpoint, a phenomena that may occur in face-to-face panels.<\/p>\n\n\n\n

Vantaggi delle ricerche di mercato online<\/h2>\n\n\n\n

Le ricerche di mercato online possono essere uno strumento vantaggioso per le aziende grazie alla sua portata e praticit\u00e0. Gli strumenti di ricerca online possono essere utilizzati con relativa facilit\u00e0 e accuratezza per ricerche sia qualitative che quantitative.<\/p>\n\n\n\n

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  • Vantaggi in termini di costi<\/li>\n\n\n\n
  • Vantaggi della velocit\u00e0<\/li>\n\n\n\n
  • Raccolta dati in tempo reale<\/li>\n\n\n\n
  • Analisi avanzata<\/li>\n\n\n\n
  • Gestione efficiente delle indagini globali e multi-paese<\/li>\n<\/ul>\n\n\n<\/p>\n

    La nostra sede a New York<\/h2>\n