{"id":11958,"date":"2018-11-07T20:20:29","date_gmt":"2018-11-07T20:20:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/travel-tourism-market-research\/"},"modified":"2026-01-25T19:17:21","modified_gmt":"2026-01-26T00:17:21","slug":"ricerche-di-mercato-sul-turismo-turistico","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/ricerche-di-mercato-sul-turismo-turistico\/","title":{"rendered":"Ricerche di mercato nel turismo"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ricerche di mercato nel turismo<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c9b8f03\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c9b8f03\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Travel (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Ti sei mai chiesto come fanno le destinazioni ad attrarre ondate di turisti anno dopo anno? La ricerca di mercato del turismo \u00e8 solitamente la risposta. Questo processo essenziale prevede la raccolta, l&#039;analisi e l&#039;interpretazione dei dati sulle preferenze, i comportamenti, le tendenze dei viaggiatori e le dinamiche generali del mercato del settore turistico.<\/p>\n\n\n\n<p>Tourism market research is about understanding where people travel and delving into why they choose certain destinations, what experiences they seek, and how they plan their journeys.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-background-color has-text-color has-background has-link-color wp-elements-d9a4d23d643f350178591ec13c02baff is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.93%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46.97%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-9733cdc78748058b795bb50d61cca16e\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#tourism-market-research\">Ricerche di mercato nel turismo<\/a><\/li><li class=\"\"><a href=\"#online-travel-services\">Servizi di viaggio on-line<\/a><\/li><li class=\"\"><a href=\"#importance-of-tourism-market-research\">Importanza delle ricerche di mercato del turismo<\/a><\/li><li class=\"\"><a href=\"#advantages-of-tourism-market-research\">Vantaggi delle ricerche di mercato nel turismo<\/a><\/li><li class=\"\"><a href=\"#when-to-conduct-tourism-market-research\">Quando condurre ricerche di mercato nel turismo<\/a><\/li><li class=\"\"><a href=\"#tourism-opportunities\">Opportunit\u00e0 turistiche<\/a><\/li><li class=\"\"><a href=\"#tourism-challenges\">Sfide del turismo<\/a><\/li><li class=\"\"><a href=\"#prospects-of-tourism-market-research\">Prospettive delle ricerche di mercato nel turismo<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:34.09%\">\n<p><strong>\u2705 Listen to this PODCAST EPISODE here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Focus Group Facility in the US\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1JDATJvHFPtKGip9I2HSQ0?si=036b8ae653f74bbf&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-market-research\">Ricerche di mercato nel turismo<\/h2>\n\n\n\n<p>La ricerca di mercato sul turismo aiuta le aziende a comprendere le esigenze, le preferenze e i comportamenti dei viaggiatori e le dinamiche del settore stesso. Ci\u00f2 implica lo studio del motivo per cui le persone viaggiano, la loro selezione di destinazioni, le preferenze in materia di alloggi, trasporti, attivit\u00e0 e altri aspetti del viaggio.<\/p>\n\n\n\n<p>Si concentra sulla raccolta e l&#039;analisi del feedback dei turisti, che \u00e8 una parte essenziale della ricerca di mercato. Questo feedback aiuta le aziende a capire cosa stanno facendo bene e le aree in cui hanno bisogno di miglioramenti. Aiuta anche a identificare le tendenze attuali ed emergenti nel settore dei viaggi, come l&#039;ascesa dell&#039;ecoturismo, dei viaggi d&#039;avventura o del turismo del benessere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-travel-services\">Servizi di viaggio on-line<\/h2>\n\n\n\n<p>Negli ultimi anni, le risorse e i servizi di viaggio online sono diventati una forza trainante importante nel turismo. La Digital Disruption ha permesso ai consumatori di prenotare direttamente con le agenzie di viaggio, abbassando i prezzi ed eliminando gli intermediari. Con l&#039;aumento dell&#039;uso di dispositivi elettronici come notebook, smartphone e tablet, i siti Web e le app di viaggio aiutano i viaggiatori a selezionare i piani e a controllare lo stato dei voli e dei viaggi. Recensioni online, orari dei voli e valutazioni di vari luoghi e servizi stanno guadagnando sempre pi\u00f9 popolarit\u00e0 in tutto il mondo.<\/p>\n\n\n\n<p>Platforms like Booking.com, Expedia, and Airbnb have revolutionized the way travelers book accommodations, flights, and experiences. Thus, new opportunities are emerging globally, from well-organized trips with cruise liners in the Mediterranean Sea to adventurous backpacking tours through the jungle of Madagascar or <a href=\"https:\/\/www.sisinternational.com\/it\/copertura\/ricerche-di-mercato-asiatiche\/ricerche-di-mercato-in-papua-nuova-guinea\/\" title=\"Ricerche di mercato in Papua Nuova Guinea\"  data-wpil-monitor-id=\"5525\">Papua New Guinea<\/a>.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-59c6d389 gb-headline-text\">Table 1.  Travel &amp; Tourism Market Research: Industry Data &amp; Strategic Insights<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Travel &#038; Tourism Market Research: Industry Data &#038; Insights<\/title>\n    <style>\n        .sis-table-container {\n            width: 100%;\n            overflow-x: auto;\n            margin: 20px 0;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n        }\n        \n        .sis-data-table {\n            width: 100%;\n            border-collapse: collapse;\n            background: #fff;\n            border-radius: 12px;\n            overflow: hidden;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n        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       }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 8px 6px;\n                font-size: 11px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-table-container\">\n        <h3 class=\"chart-title\">Travel &#038; Tourism Market Research: Industry Data &#038; Strategic Insights<\/h3>\n        \n        <table class=\"sis-data-table\">\n            <thead>\n                <tr>\n                    <th style=\"width: 25%;\">Research Category<\/th>\n                    <th style=\"width: 35%;\">Key Industry Data<\/th>\n                    <th style=\"width: 20%;\">Strategic Impact<\/th>\n                    <th style=\"width: 20%;\">Fonte<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Global Market Value<\/td>\n                    <td class=\"data-value\">$11.1 trillion GDP contribution in 2024, representing 10% of global economy<\/td>\n                    <td class=\"positive-trend\">Record-breaking economic impact<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Economic Impact Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Market Growth Projection<\/td>\n                    <td class=\"data-value\">$1.5 trillion (2023) growing to $1.114 trillion by 2029 at 3.90% CAGR<\/td>\n                    <td class=\"positive-trend\">Sustained expansion trajectory<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/worldwide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Market Forecast<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"employment-impact\">\n                    <td class=\"metric-category\">Employment Generation<\/td>\n                    <td class=\"data-value\">357 million jobs globally supported (1 in 10 jobs worldwide)<\/td>\n                    <td class=\"positive-trend\">Major employment driver<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/research\/economic-impact\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Employment Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Travel Market Recovery<\/td>\n                    <td class=\"data-value\">24% surge in 2023 to $1.5 trillion, surpassing pre-pandemic levels<\/td>\n                    <td class=\"positive-trend\">Strong industry resilience<\/td>\n                    <td><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Global Report 2024<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">Online Booking Penetration<\/td>\n                    <td class=\"data-value\">65% of global travel bookings expected via online channels by 2026<\/td>\n                    <td class=\"positive-trend\">Digital transformation acceleration<\/td>\n                    <td><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Market Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Generational Travel Preferences<\/td>\n                    <td class=\"data-value\">80% of Millennials\/Gen Z use travel apps and social media for planning<\/td>\n                    <td class=\"positive-trend\">Mobile-first research behavior<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Global Trends 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"sustainability-focus\">\n                    <td class=\"metric-category\">Sustainable Travel Priority<\/td>\n                    <td class=\"data-value\">83% of travelers worldwide believe sustainable travel is important<\/td>\n                    <td class=\"positive-trend\">ESG-driven decision making<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Tourism Statistics<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">AI Adoption in Travel<\/td>\n                    <td class=\"data-value\">83% of Millennials\/Gen Z find Gen AI useful for booking vs 64% older generations<\/td>\n                    <td class=\"positive-trend\">Next-gen technology adoption<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express AI Travel Survey<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Survey Methodology Preference<\/td>\n                    <td class=\"data-value\">Online surveys: cost-effective, fast insights with 15-20 questions optimal length<\/td>\n                    <td class=\"positive-trend\">Research efficiency optimization<\/td>\n                    <td><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/visitor-surveys-for-tourism-5-tips-to-run-successful-market-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Drive Research Tourism Surveys<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Visitor Spending Growth<\/td>\n                    <td class=\"data-value\">Domestic: $5.3T (+5.4% growth), International: $1.9T (+11.6% growth)<\/td>\n                    <td class=\"positive-trend\">Strong spending recovery<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/research\/economic-impact\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Visitor Spending Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Experience-Based Travel<\/td>\n                    <td class=\"data-value\">Travelers prioritizing authentic experiences over traditional tourist attractions<\/td>\n                    <td class=\"positive-trend\">Value proposition evolution<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/worldwide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Travel Preferences<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Mixed-Method Research<\/td>\n                    <td class=\"data-value\">Qualitative and quantitative combination provides comprehensive insights<\/td>\n                    <td class=\"positive-trend\">Research accuracy enhancement<\/td>\n                    <td><a href=\"https:\/\/www.studysmarter.co.uk\/explanations\/hospitality-and-tourism\/tourism-and-travel\/tourism-research-methods\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Tourism Research Methods Guide<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">European Tourism Market<\/td>\n                    <td class=\"data-value\">EU travel sector reached $1.65 trillion, 2.99 billion nights at tourist spots<\/td>\n                    <td class=\"positive-trend\">Regional market leadership<\/td>\n                    <td><a href=\"https:\/\/www.researchnester.com\/reports\/tourism-industry-market\/109\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">European Union Tourism Data<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">Credit Card Points Usage<\/td>\n                    <td class=\"data-value\">50% of travelers plan using credit card\/travel points; 45% choose destinations based on points<\/td>\n                    <td class=\"positive-trend\">Loyalty program optimization<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Travel Rewards Study<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Focus Group Effectiveness<\/td>\n                    <td class=\"data-value\">In-depth insights into traveler experiences, motivations, and perceptions<\/td>\n                    <td class=\"positive-trend\">Qualitative insight depth<\/td>\n                    <td><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/market-research-options-for-the-travel-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Travel Market Research Methods<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"employment-impact\">\n                    <td class=\"metric-category\">Future Job Projections<\/td>\n                    <td class=\"data-value\">449 million jobs expected by 2034 (12.2% of global workforce)<\/td>\n                    <td class=\"positive-trend\">Employment sector expansion<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Future Employment Forecast<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Post-Pandemic Travel Interest<\/td>\n                    <td class=\"data-value\">66% of travelers more interested in travel now than before COVID-19<\/td>\n                    <td class=\"positive-trend\">Market demand acceleration<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-the-future-of-travel\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Travel Trends Report<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Long-term Market Projection<\/td>\n                    <td class=\"data-value\">$16 trillion contribution expected by 2034 (11.4% of global economic landscape)<\/td>\n                    <td class=\"positive-trend\">Economic powerhouse status<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Long-term Economic Impact<\/a><\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-tourism-market-research\">Importanza delle ricerche di mercato del turismo<\/h2>\n\n\n\n<p>Le ricerche di mercato nel settore turistico aiutano le aziende e le destinazioni a rimanere in sintonia con ci\u00f2 che cercano i viaggiatori. Che si tratti di scoprire le tendenze emergenti nei viaggi avventurosi, di valutare l&#039;interesse per l&#039;ecoturismo o di comprendere i fattori che influenzano le scelte delle destinazioni, questa ricerca \u00e8 vitale per elaborare strategie che siano in sintonia con i visitatori attuali e potenziali.<\/p>\n\n\n\n<p>Oltre all\u2019analisi delle tendenze, identifica nuove opportunit\u00e0 di mercato e persino decifra le impronte digitali dei viaggiatori, fornendo approfondimenti su come le recensioni online, gli influencer e il marketing digitale possono influenzare le decisioni di viaggio. Le informazioni ottenute dalle ricerche di mercato nel settore turistico consentono inoltre alle aziende di aumentare la soddisfazione e la fidelizzazione dei clienti. Pertanto, comprendendo le aspettative e il feedback dei turisti, le aziende possono migliorare i propri servizi, affrontare i punti critici e creare esperienze pi\u00f9 memorabili e soddisfacenti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advantages-of-tourism-market-research\">Vantaggi delle ricerche di mercato nel turismo<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5614e756\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5614e756\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Ecology ecotourism (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>I vantaggi di questa ricerca sono numerosi e influiscono su vari aspetti del settore turistico, dalla pianificazione strategica al coinvolgimento dei clienti. Ecco alcuni dei principali vantaggi:<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Tourism market research provides valuable data that aids in strategic planning such as market trends, understanding competitive dynamics, and making informed decisions about marketing, product development, and service enhancements.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Through tourism market research, businesses can segment the market based on various criteria such as demographics, interests, or spending patterns. This segmentation allows for more targeted and effective marketing strategies.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Market research insights help businesses stay ahead. By understanding the market and anticipating trends, businesses can differentiate themselves, offering unique value propositions to tourists.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Tourism market research helps identify potential risks and challenges in the market, allowing businesses to develop strategies to mitigate these risks.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Market research aids in evaluating the effectiveness of marketing strategies and business operations. By tracking performance against market data, businesses can make adjustments to improve outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-conduct-tourism-market-research\">Quando condurre ricerche di mercato nel turismo<\/h2>\n\n\n\n<p>Determinare il momento giusto per condurre ricerche di mercato nel settore turistico \u00e8 fondamentale per la sua efficacia e pertinenza. Ci sono momenti e fasi specifiche del ciclo economico in cui questa ricerca diventa particolarmente vitale:<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Before Launching New Products or Services<\/strong>: La ricerca di mercato \u00e8 essenziale prima di introdurre un nuovo prodotto turistico, servizio o anche una campagna di marketing di destinazione. Aiuta a comprendere la domanda di mercato, le preferenze dei potenziali clienti e il panorama competitivo.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> During Strategic Planning Phases<\/strong>:Quando le aziende o le destinazioni sono impegnate in una pianificazione strategica, le ricerche di mercato forniscono i dati per informare le decisioni, offrendo approfondimenti sulle tendenze, le minacce e le opportunit\u00e0 del mercato.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> After Economic Changes<\/strong>: In risposta a cambiamenti significativi nel settore, come l&#039;avvento delle tecnologie di viaggio, i mutamenti economici o i cambiamenti nel comportamento dei viaggiatori, condurre ricerche di mercato aiuta le aziende a comprendere l&#039;impatto di questi cambiamenti e ad adattarsi di conseguenza.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> When Expanding to New Markets<\/strong>: Entering a new geographic market or targeting a new customer segment requires tourism market research. This <a href=\"https:\/\/www.sisinternational.com\/it\/panoramica-del-settore-aerospaziale\/\" title=\"Ricerche di mercato aerospaziali\" data-wpil-monitor-id=\"1428\">research provides insights into the new market&#8217;s<\/a> characteristics, cultural nuances, and consumer expectations.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Following Major Marketing Campaigns<\/strong>: Dopo aver eseguito importanti campagne di marketing, condurre ricerche di mercato aiuta a valutarne l&#039;efficacia. Ci\u00f2 include la comprensione dell&#039;impatto della campagna sulla percezione del marchio, sull&#039;immagine della destinazione e sul comportamento dei consumatori.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> To Monitor Ongoing Performance<\/strong>: Una regolare ricerca di mercato sul turismo \u00e8 fondamentale per monitorare le prestazioni in corso. Consente alle aziende di monitorare la propria posizione di mercato e la soddisfazione dei clienti e di fare un confronto con i concorrenti.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> In Response to Customer Feedback or Trends<\/strong>:Quando si verificano feedback significativi da parte dei clienti o cambiamenti evidenti nelle tendenze di viaggio, le ricerche di mercato aiutano le aziende a comprendere le cause sottostanti e come rispondere in modo efficace.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Analisi pre e post stagione di punta<\/strong>: Research conducted before and after peak tourism seasons provides insights into traveler expectations and experiences. This information is vital for improving&nbsp;and planning for future peak seasons.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Validate Assumptions<\/strong>:Ogniqualvolta esistono ipotesi interne sulle tendenze del mercato o sulle preferenze dei clienti, condurre ricerche di mercato aiuta a convalidare queste ipotesi con dati empirici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-opportunities\">Opportunit\u00e0 turistiche<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7b2a7abb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7b2a7abb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Tourism (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>L&#039;industria del turismo svolge un ruolo sostanziale nel sostenere la crescita e lo sviluppo economico. La sua crescita pu\u00f2 offrire opportunit\u00e0 e sfide per i paesi a livello globale.<\/p>\n\n\n\n<p>Una delle principali opportunit\u00e0 nelle ricerche di mercato del turismo \u00e8 la capacit\u00e0 di identificare le tendenze emergenti. Analizzando i modelli di viaggio, le preferenze e il feedback dei consumatori, le aziende possono stare al passo con i tempi, adattando i propri servizi e prodotti per soddisfare le richieste in evoluzione. Ci\u00f2 \u00e8 particolarmente cruciale in un mercato fortemente influenzato dai cambiamenti culturali, dai progressi tecnologici e dalle mutevoli dinamiche globali.<\/p>\n\n\n\n<p>Allo stesso modo, i paesi in via di sviluppo spesso mirano a sviluppare la propria industria turistica per la crescita economica e promuovere i valori e il patrimonio culturale a livello globale. I benefici esterni della promozione turistica possono includere anche lo sviluppo delle infrastrutture, dell\u2019istruzione e dei settori sociali.<\/p>\n\n\n\n<p>Apps have allowed consumers to book directly, lowering travel costs.&nbsp; By being able to compare prices on many websites, customers can gain different experiences.&nbsp; Travel companies have built ecosystems and scale, expanding beyond core services to provide full travel experiences.<\/p>\n\n\n\n<p>Inoltre, le ricerche di mercato nel settore turistico forniscono dati per strategie di marketing efficaci. Comprendendo chi sono i loro clienti e cosa apprezzano, le aziende possono creare campagne di marketing mirate che siano in sintonia con il loro pubblico, portando ad un aumento del coinvolgimento e delle vendite.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-3512816d gb-headline-text\">Figure 1. Travel &amp; Tourism Market Research Impact<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Travel &#038; Tourism Market Research Performance Chart<\/title>\n    <style>\n        .chart-container {\n            width: 100%;\n            max-width: 900px;\n            margin: 20px auto;\n            padding: 30px;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n            background: #fff;\n            border-radius: 12px;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin-bottom: 10px;\n            text-transform: uppercase;\n            letter-spacing: 1px;\n        }\n        \n        .chart-subtitle {\n            text-align: center;\n            font-size: 16px;\n            color: #64748b;\n            margin-bottom: 40px;\n            font-weight: 500;\n        }\n        \n        .chart-bars {\n            padding: 0 20px;\n        }\n        \n        .bar-item {\n            margin-bottom: 30px;\n            position: relative;\n        }\n        \n        .bar-label {\n            font-size: 15px;\n            font-weight: 600;\n            color: #374151;\n            margin-bottom: 10px;\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n        }\n        \n        .bar-value {\n            font-size: 18px;\n            font-weight: 700;\n            color: #1e3a8a;\n        }\n        \n        .bar-background {\n            width: 100%;\n            height: 40px;\n            background: #f1f5f9;\n            border-radius: 25px;\n            overflow: hidden;\n            position: relative;\n        }\n        \n        .bar-fill {\n            height: 100%;\n            border-radius: 25px;\n            position: relative;\n            display: flex;\n            align-items: center;\n            justify-content: flex-end;\n            padding-right: 20px;\n            color: white;\n            font-weight: 600;\n            font-size: 14px;\n            text-shadow: 0 1px 2px rgba(0,0,0,0.3);\n        }\n        \n        .global-gdp { width: 95%; background: linear-gradient(135deg, #22c55e, #16a34a); }\n        .employment { width: 90%; background: linear-gradient(135deg, #3b82f6, #2563eb); }\n        .market-growth { width: 85%; background: linear-gradient(135deg, #f59e0b, #d97706); }\n        .online-booking { width: 80%; background: linear-gradient(135deg, #8b5cf6, #7c3aed); }\n        .sustainable-travel { width: 75%; background: linear-gradient(135deg, #06b6d4, #0891b2); }\n        .gen-ai-adoption { width: 70%; background: linear-gradient(135deg, #ef4444, #dc2626); }\n        \n        .metrics-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n            gap: 20px;\n            margin: 30px 0;\n        }\n        \n        .metric-card {\n            background: linear-gradient(135deg, #f8fafc, #e2e8f0);\n            padding: 20px;\n            border-radius: 12px;\n            text-align: center;\n            border-left: 5px solid #3b82f6;\n        }\n        \n        .metric-number {\n            font-size: 24px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin-bottom: 5px;\n        }\n        \n        .metric-label {\n            font-size: 14px;\n            color: #64748b;\n            font-weight: 500;\n        }\n        \n        .sources-section {\n            margin-top: 40px;\n            padding: 25px;\n            background: linear-gradient(135deg, #f8fafc, #e2e8f0);\n            border-radius: 12px;\n            border-left: 6px solid #3b82f6;\n        }\n        \n        .sources-title {\n            font-size: 18px;\n            font-weight: 700;\n            color: #1e293b;\n            margin-bottom: 20px;\n            display: flex;\n            align-items: center;\n            gap: 10px;\n        }\n        \n        .source-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));\n            gap: 15px;\n        }\n        \n        .source-item {\n            padding: 15px;\n            background: white;\n            border-radius: 8px;\n            border-left: 4px solid #3b82f6;\n            font-size: 14px;\n            line-height: 1.6;\n        }\n        \n        .source-category {\n            font-weight: 600;\n            color: #1e40af;\n            margin-bottom: 5px;\n        }\n        \n        .source-link {\n            color: #2563eb;\n            text-decoration: none;\n            font-weight: 500;\n        }\n        \n        .source-link:hover {\n            color: #1d4ed8;\n            text-decoration: underline;\n        }\n        \n        .legend {\n            display: flex;\n            justify-content: center;\n            align-items: center;\n            margin-top: 30px;\n            padding: 15px;\n            background: #f8fafc;\n            border-radius: 8px;\n            font-size: 13px;\n            color: #64748b;\n        }\n        \n        @media screen and (max-width: 768px) {\n            .chart-container {\n                padding: 20px;\n                margin: 10px;\n            }\n            \n            .chart-title {\n                font-size: 24px;\n            }\n            \n            .chart-subtitle {\n                font-size: 14px;\n            }\n            \n            .chart-bars {\n                padding: 0 10px;\n            }\n            \n            .bar-item {\n                margin-bottom: 25px;\n            }\n            \n            .bar-label {\n                font-size: 14px;\n            }\n            \n            .bar-value {\n                font-size: 16px;\n            }\n            \n            .bar-background {\n                height: 35px;\n            }\n            \n            .metric-number {\n                font-size: 20px;\n            }\n            \n            .source-grid {\n                grid-template-columns: 1fr;\n                gap: 10px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"chart-container\">\n        <h3 class=\"chart-title\">Travel &#038; Tourism Market Research Impact<\/h3>\n        <p class=\"chart-subtitle\">Key Performance Indicators Driving Industry Growth in 2024<\/p>\n        \n        <div class=\"chart-bars\">\n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Global GDP Contribution<\/span>\n                    <span class=\"bar-value\">$11.1T<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill global-gdp\">10% of Global Economy<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Employment Generation<\/span>\n                    <span class=\"bar-value\">357M Jobs<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill employment\">1 in 10 Global Jobs<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Market Recovery Growth<\/span>\n                    <span class=\"bar-value\">24% Surge<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill market-growth\">$1.5T in 2023<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Online Booking Penetration<\/span>\n                    <span class=\"bar-value\">65% by 2026<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill online-booking\">Trasformazione digitale<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Sustainable Travel Priority<\/span>\n                    <span class=\"bar-value\">83% Travelers<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill sustainable-travel\">ESG Focus<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Gen AI Adoption (Millennials\/Gen Z)<\/span>\n                    <span class=\"bar-value\">83% Usage<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill gen-ai-adoption\">Integrazione tecnologica<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div class=\"metrics-grid\">\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">$16T<\/div>\n                <div class=\"metric-label\">Projected 2034 Economic Impact<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">449M<\/div>\n                <div class=\"metric-label\">Future Jobs by 2034<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">80%<\/div>\n                <div class=\"metric-label\">Mobile App Usage (Young Travelers)<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">66%<\/div>\n                <div class=\"metric-label\">Increased Travel Interest Post-COVID<\/div>\n            <\/div>\n        <\/div>\n        \n        <div class=\"legend\">\n            \ud83d\udcc8 Performance metrics demonstrate travel &#038; tourism&#8217;s resilience and growth trajectory in the post-pandemic era\n        <\/div>\n        \n        <div class=\"sources-section\">\n            <h4 class=\"sources-title\">\ud83d\udcca Research Data Sources<\/h4>\n            <div class=\"source-grid\">\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Economic Impact Data:<\/div>\n                    <a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">World Travel &#038; Tourism Council (WTTC)<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Market Recovery Analysis:<\/div>\n                    <a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Global Travel Report 2024<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Digital Transformation Trends:<\/div>\n                    <a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Global Travel Trends<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Consumer Behavior Research:<\/div>\n                    <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-the-future-of-travel\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Travel Trends Report<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Focus sulla sostenibilit\u00e0:<\/div>\n                    <a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Global Tourism Statistics<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Research Methodology:<\/div>\n                    <a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/visitor-surveys-for-tourism-5-tips-to-run-successful-market-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Tourism Research Best Practices<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-challenges\">Sfide del turismo<\/h2>\n\n\n\n<p>Una sfida importante \u00e8 la natura frenetica del settore del turismo. Le tendenze nei viaggi e nel turismo possono cambiare rapidamente a causa di vari fattori quali cambiamenti economici, eventi politici, progressi tecnologici e influenze dei social media.<\/p>\n\n\n\n<p>L\u2019accuratezza e l\u2019affidabilit\u00e0 dei dati rappresentano un\u2019altra sfida significativa. Nel turismo, gran parte dei dati sono ottenuti da sondaggi, recensioni e piattaforme online, che possono essere soggettivi e talvolta inaffidabili.<\/p>\n\n\n\n<p>Oil prices also impact a variety of factors such as airline fees and travelers&#8217; disposable income and destination choices. Natural disasters have the opportunity to destroy sceneries and holiday destinations. &nbsp;Other environmental issues such as climate change have the potential to impact a variety of ski and coastal resorts.<\/p>\n\n\n\n<p>Inoltre, la stagionalit\u00e0 rappresenta anche una sfida nelle ricerche di mercato del turismo. I modelli di viaggio possono variare notevolmente a seconda del periodo dell\u2019anno, rendendo difficile per le aziende prevedere le tendenze e pianificare di conseguenza. Questa fluttuazione stagionale pu\u00f2 influire sull&#039;efficacia delle ricerche di mercato e sulla sua applicabilit\u00e0 durante tutto l&#039;anno.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-497dace3\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><div class=\"gb-container gb-container-5aed01c2\">\n\n<h3 class=\"gb-headline gb-headline-da10e16b gb-headline-text\">Ready to explore the insights that drive smarter decisions?<\/h3>\n\n\n\n<p class=\"has-base-3-color has-text-color has-link-color wp-elements-6feca161098eb3009a944b0807219eaf\">Contact our Research experts today.<\/p>\n\n\n\n<a class=\"gb-button gb-button-422680e1 smooth-scroll\" href=\"https:\/\/www.sisinternational.com\/it\/contattaci\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"La nostra copertura\"><span class=\"gb-button-text\">Contattaci<\/span><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><\/a>\n\n\n\n<p class=\"gb-headline gb-headline-c446f412 gb-headline-text\"><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prospects-of-tourism-market-research\">Prospettive delle ricerche di mercato nel turismo<\/h2>\n\n\n\n<p>Le prospettive delle ricerche di mercato nel settore turistico sono promettenti e riflettono la natura dinamica ed in evoluzione del settore dei viaggi. Ecco alcune prospettive chiave che evidenziano il potenziale e la direzione futura di questo campo:<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Progressi tecnologici:<\/strong> Con l\u2019avvento dei big data, dell\u2019intelligenza artificiale e dell\u2019apprendimento automatico, le ricerche di mercato nel settore turistico stanno diventando pi\u00f9 sofisticate. Queste tecnologie consentono un\u2019analisi pi\u00f9 accurata e approfondita dei modelli di viaggio, delle preferenze dei clienti e delle tendenze del mercato.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Turismo sostenibile e responsabile:<\/strong> There is a growing emphasis on sustainable travel, driven by increasing awareness of environmental issues and social responsibility. <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/consulenza-per-lospitalita-turistica-turistica\/marketing-del-turismo-medico\/\" title=\"Marketing del turismo medico\" data-wpil-monitor-id=\"3947\">Market research in tourism<\/a> is expanding its focus to understand traveler attitudes towards sustainability, helping businesses develop eco-friendly and socially responsible practices that align with consumer values.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Personalizzazione e personalizzazione:<\/strong> La tendenza verso esperienze di viaggio personalizzate \u00e8 in aumento. Le ricerche di mercato svolgono un ruolo cruciale nell\u2019aiutare le aziende a comprendere le preferenze individuali dei clienti e a creare offerte su misura.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Approfondimenti sul mercato globale:<\/strong> As travel becomes more accessible, <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/consulenza-per-lospitalita-turistica-turistica\/consulenza-sul-turismo-culturale\/\" title=\"Consulenza sul turismo culturale\" data-wpil-monitor-id=\"4694\">tourism market research<\/a> is expanding its scope to include emerging markets and diverse cultures. This global perspective is essential for businesses looking to tap into new markets and cater to an international clientele.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Trasformazione digitale:<\/strong>&nbsp;Le ricerche di mercato utilizzano sempre pi\u00f9 canali e piattaforme digitali per raccogliere dati, coinvolgendo i viaggiatori attraverso social media, app mobili e sondaggi online. Questo approccio digitale consente la raccolta e l\u2019analisi dei dati in tempo reale.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Preoccupazioni per la salute e la sicurezza:<\/strong> Alla luce di eventi come la pandemia di COVID-19, c\u2019\u00e8 una maggiore attenzione alla salute e alla sicurezza nei viaggi. Le ricerche di mercato sono fondamentali per comprendere le preoccupazioni e le aspettative dei viaggiatori riguardo alle misure sanitarie, il che \u00e8 fondamentale per ricostruire la fiducia dei viaggiatori.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Experience and Activity-Based Travel:<\/strong> Un\u2019altra area di interesse \u00e8 il passaggio dalle visite turistiche tradizionali ai viaggi basati sull\u2019esperienza. La ricerca su quali tipi di attivit\u00e0 ed esperienze attraggono diversi segmenti di viaggiatori pu\u00f2 guidare le aziende nella creazione di offerte pi\u00f9 coinvolgenti e memorabili.<\/p>\n\n\n<h2>\u00a0<\/h2>\n<h2>La nostra sede a New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piano 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">A proposito di SIS Internazionale<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/\"><span style=\"font-weight: 400;\">SIS Internazionale<\/span><\/a><span style=\"font-weight: 400;\"> offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato.<\/span><a href=\"https:\/\/www.sisinternational.com\/it\/sulla-sua-ricerca-internazionale\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contattaci<\/span><\/a><span style=\"font-weight: 400;\"> per il tuo prossimo progetto di ricerca di mercato.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Forniamo ricerche qualitative, quantitative e strategiche per migliorare le vostre prestazioni.<\/p>","protected":false},"author":1,"featured_media":62579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/11958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=11958"}],"version-history":[{"count":14,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/11958\/revisions"}],"predecessor-version":[{"id":79293,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/11958\/revisions\/79293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/62579"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=11958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/categories?post=11958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/tags?post=11958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}