{"id":11926,"date":"2009-02-20T23:23:56","date_gmt":"2009-02-20T23:23:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/optimizing-corporate-websites-for-roi\/"},"modified":"2025-09-16T20:02:54","modified_gmt":"2025-09-17T00:02:54","slug":"optimizing-corporate-websites-for-roi","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/it\/optimizing-corporate-websites-for-roi\/","title":{"rendered":"Ottimizzazione dei siti Web aziendali per il ROI"},"content":{"rendered":"<p>Companies need to be where their customers and stakeholders are.\u00a0 More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights, and other content that is meaningful for them.<\/p>\n<p>We at SIS International have been <a href=\"https:\/\/www.sisinternational.com\/it\/top-b2b-market-trends-monitoring-company\/\" title=\"Principali societ\u00e0 di monitoraggio delle tendenze del mercato B2B\"  data-wpil-monitor-id=\"7946\">monitoring how companies<\/a> and consumers are focusing on the web. We have innovated solutions to help clients better interact with their customers and realize <a href=\"https:\/\/www.sisinternational.com\/it\/return-on-investment-in-market-research\/\" title=\"Ritorno sull&#039;investimento nelle ricerche di mercato\"  data-wpil-monitor-id=\"7952\">return on investment<\/a> in difficult economic times (ROI). Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. At the same time, investing in web programs does not always provide returns on investment.<br \/>\n<strong><br \/>\nLa posta in gioco \u00e8 alta<\/strong><\/p>\n<p>L&#039;impatto del Web sulle aziende pu\u00f2 essere drammatico. Gli stakeholder sul web possono influenzare quanto segue:<\/p>\n<ul>\n<li>Rises or falls in <a href=\"https:\/\/www.sisinternational.com\/it\/the-social-network-treasury-of-data-for-marketing-researchers\/\" title=\"Ricerche di mercato sui social network: opportunit\u00e0 e sfide\"  data-wpil-monitor-id=\"7944\">market share and brand<\/a> equity<\/li>\n<li>Mancanza di efficacia nelle campagne promozionali<\/li>\n<li>Diminuzione degli indicatori di soddisfazione e di performance<\/li>\n<li>Rafforzamento o indebolimento delle campagne<\/li>\n<\/ul>\n<p><strong><br \/>\nSfida per le imprese<\/strong><\/p>\n<ul>\n<li>Le aziende devono creare interfacce che si connettano con le parti interessate e i clienti, altrimenti lo faranno i loro concorrenti.<\/li>\n<li>With more companies on the web conveying their messages, companies need to ensure that their investments are effective. This is even more important given the recession, with tight budgets and scarce resources to build and <a href=\"https:\/\/www.sisinternational.com\/it\/solutions\/fintech-strategy-consulting-research\/fintech-program-management-market-research-consulting\/\" title=\"Ricerche di mercato e consulenza sulla gestione dei programmi FinTech\"  data-wpil-monitor-id=\"7949\">manage web programs<\/a>.<\/li>\n<li>Businesses need to monitor stakeholders&#8217; interaction with their brands to prevent brands from being negatively reframed by stakeholders.<\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/it\/the-nigerian-market-cultures-effect-on-business\/\" title=\"Il mercato nigeriano: l&#039;effetto della cultura sul business\"  data-wpil-monitor-id=\"7954\">Businesses need to ensure the effectiveness<\/a> of investments, especially with smaller budgets.<\/li>\n<\/ul>\n<p><strong>Realizzare il ritorno sull&#039;investimento: cosa \u00e8 necessario<\/strong><\/p>\n<p>Le aziende hanno innanzitutto bisogno di un meccanismo per (a) impegnarsi e (b) monitorare ci\u00f2 che viene detto su di loro.<\/p>\n<p>Sapendo cosa dicono le parti interessate, le aziende implementano meccanismi che soddisfano tali esigenze (ad esempio sezioni sui loro siti Web, adeguamento delle comunicazioni)<\/p>\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/solutions\/strategy-consulting\/data-analytics\/\" title=\"Societ\u00e0 di analisi dei dati\"  data-wpil-monitor-id=\"7947\">Companies need metrics and analytics<\/a> to track their web performance.<\/p>\n<p>Le aziende hanno bisogno di infrastrutture per soddisfare continuamente i rapidi cambiamenti<\/p>\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/it\/sis-unveils-data-science-and-quantitative-analytics-platform\/\" title=\"SIS presenta la piattaforma di scienza dei dati e analisi quantitativa\"  data-wpil-monitor-id=\"7945\">SIS International&#8217;s Web Analytics<\/a> Services and SIS Netnography TM Model<\/strong><\/p>\n<p>Aiutiamo le aziende a realizzare il ROI:<\/p>\n<ul>\n<li>Proprietary Web Ethnography Solutions, and other proprietary <a href=\"https:\/\/www.sisinternational.com\/it\/expertise\/industries\/chief-information-officer-cio-market-research\/\" title=\"Ricerca di mercato del Chief Information Officer (CIO).\"  data-wpil-monitor-id=\"7950\">information techniques by expert researchers<\/a><\/li>\n<li>Soluzioni personalizzate<\/li>\n<li>Monitoraggio in tempo reale Metriche e analisi per monitorare le prestazioni<\/li>\n<li>Expert researchers who can go beyond the research implement strategy via the web<\/li>\n<li>Specialisti del web per ottimizzare i programmi web<\/li>\n<li>Studi globali e multilinguistici<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Le aziende devono essere dove sono i loro clienti e le parti interessate. Oggi pi\u00f9 che mai il web \u00e8 un punto di contatto cruciale tra le imprese e i loro stakeholder. In questa recessione, gli internauti trascorrono notti insonni navigando sul web alla ricerca di intrattenimento, approfondimenti e altri contenuti significativi per loro.<\/p>","protected":false},"author":1,"featured_media":67018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/11926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=11926"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/11926\/revisions"}],"predecessor-version":[{"id":81337,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/posts\/11926\/revisions\/81337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/67018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=11926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/categories?post=11926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/tags?post=11926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}