Consumer Market Research – SIS International<\/title>\n <style>\n html, body { margin: 0; padding: 0; width: 100%; overflow-x: hidden; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; background-color: #ffffff; scroll-behavior: smooth; }\n #sis-hero-master-container { box-sizing: border-box; width: 100%; min-height: 80vh; display: flex; justify-content: center; align-items: center; position: relative; padding: 80px 10%; background: linear-gradient(90deg, #ffffff 0%, #fafafa 50%, #ffffff 100%); }\n .sis-hero-inner-grid { max-width: 1300px; width: 100%; display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 60px; align-items: center; z-index: 1; }\n .sis-hero-content { opacity: 0; animation: sisFadeInUp 1s ease-out forwards; }\n .sis-hero-tag-pill { display: inline-flex; padding: 8px 18px; font-size: 12px; text-transform: uppercase; letter-spacing: 0.15em; font-weight: 700; color: #bd8f13; background: rgba(189, 143, 19, 0.1); border: 1px solid rgba(189, 143, 19, 0.4); border-radius: 9999px; margin-bottom: 25px; }\n .sis-hero-title { font-size: clamp(2.2rem, 4.5vw, 3.5rem); font-weight: 800; line-height: 1.1; margin: 0 0 30px 0; color: #0f172a; background: linear-gradient(110deg, #0f172a 0%, #bd8f13 50%, #0f172a 100%); background-size: 200% auto; -webkit-background-clip: text; -webkit-text-fill-color: transparent; animation: sheen-shift 8s linear infinite; }\n .sis-hero-subheading { font-size: 1.2rem; color: #475569; line-height: 1.8; max-width: 650px; border-left: 4px solid #bd8f13; padding-left: 25px; margin-bottom: 20px; }\n .sis-hero-image-wrap { position: relative; opacity: 0; animation: sisFadeInRight 1.2s ease-out forwards 0.3s; }\n .sis-hero-img-frame { width: 100%; height: auto; border-radius: 20%; object-fit: cover; aspect-ratio: 1 \/ 1; border: 10px solid #ffffff; box-shadow: 0 25px 50px -12px rgba(0, 0, 0, 0.1); position: relative; z-index: 2; transition: transform 0.6s cubic-bezier(0.165, 0.84, 0.44, 1); }\n .sis-hero-image-wrap::before { content: \"\"; position: absolute; inset: -15px; border: 3px solid #bd8f13; border-radius: 22%; z-index: 1; opacity: 0.5; animation: organicMorph 10s ease-in-out infinite alternate; }\n .animated-insights { padding: 100px 20px; background-color: #f8fafc; }\n .container { max-width: 1200px; margin: 0 auto; }\n .header { display: flex; flex-direction: column; align-items: center; text-align: center; margin-bottom: 60px; }\n .badge { order: -1; text-transform: uppercase; letter-spacing: 2px; font-size: 11px; font-weight: 800; color: #bd8f13; background: rgba(189, 143, 19, 0.1); padding: 5px 15px; border-radius: 50px; margin-bottom: 20px; }\n .header h2 { font-size: clamp(2rem, 5vw, 2.8rem); color: #0f172a; margin: 0; }\n .header h2 span { color: #bd8f13; }\n .header p.header-sub { color: #64748b; font-size: 1.05rem; max-width: 720px; margin: 18px auto 0; line-height: 1.7; }\n .bento-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(350px, 1fr)); gap: 25px; }\n .card { background: rgba(255, 255, 255, 0.9); backdrop-filter: blur(10px); padding: 40px; border-radius: 24px; border: 1px solid #e2e8f0; transition: all 0.4s ease; }\n .card:hover { transform: translateY(-10px); box-shadow: 0 20px 40px rgba(0,0,0,0.05); border-color: #bd8f13; }\n .card h3 { color: #1e293b; margin-bottom: 15px; font-weight: 700; }\n .card p { color: #64748b; line-height: 1.6; font-size: 0.95rem; }\n @keyframes organicMorph { 0% { transform: rotate(0deg); border-radius: 22% 25% 20% 24%; } 50% { transform: rotate(3deg) scale(1.05); border-radius: 28% 20% 26% 20%; } 100% { transform: rotate(-3deg) scale(0.95); border-radius: 20% 28% 22% 26%; } }\n @keyframes sheen-shift { to { background-position: 200% center; } }\n @keyframes sisFadeInUp { from { opacity: 0; transform: translateY(30px); } to { opacity: 1; transform: translateY(0); } }\n @keyframes sisFadeInRight { from { opacity: 0; transform: translateX(50px); } to { opacity: 1; transform: translateX(0); } }\n @media (max-width: 992px) { .sis-hero-inner-grid { grid-template-columns: 1fr; text-align: center; } .sis-hero-subheading { margin: 0 auto; border-left: none; border-top: 4px solid #bd8f13; padding-top: 20px; text-align: left; } .sis-hero-image-wrap { max-width: 450px; margin: 40px auto 0; } }\n <\/style>\n<\/head>\n<body>\n\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Consumer Market Research<\/div>\n <h1 class=\"sis-hero-title\">Focus Groups, Product Tests, and Buyer Research with Recruited Consumers<\/h1>\n <p class=\"sis-hero-subheading\">\n SIS recruits consumer respondents by demographics, purchase behavior, and category usage, then puts them in a room with your product. Focus groups at our Flatiron District facility. Taste tests in our test kitchen. Central location tests with 150 to 500 respondents. Home-use studies. Online surveys across 135 countries.\n <\/p>\n <p class=\"sis-hero-subheading\">\n The research answers a specific question about a specific product for a specific buyer segment. Clients include Pfizer, Dell, Colgate-Palmolive, and leading CPG, food and beverage, and personal care brands.\n <\/p>\n <\/div>\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-4.jpg\" \n alt=\"Consumer Product Testing and Focus Groups\" \n class=\"sis-hero-img-frame\">\n <\/div>\n <\/div>\n<\/div>\n\n\n<section class=\"animated-insights\">\n <div class=\"container\">\n <div class=\"header\">\n <span class=\"badge\">What We Research<\/span>\n <h2>Six Consumer Research <span>Methods<\/span><\/h2>\n <p class=\"header-sub\">Each method starts with a screener questionnaire that defines who qualifies. SIS recruits from a national respondent database. Bilingual moderators on staff in Spanish, Mandarin, and German.<\/p>\n <\/div>\n\n <div class=\"bento-grid\">\n\n <div class=\"card\">\n <h3>Consumer Focus Groups<\/h3>\n <p>Six to eight recruited respondents discuss a product category, brand, packaging concept, or advertising idea under the direction of an SIS moderator. Sessions run at our NYC facility (HD video, one-way mirror, live streaming) or online via video platform. SIS writes the screener, develops the discussion guide with projective techniques and laddering sequences, moderates the session, and delivers a thematic analysis of verbatim transcripts.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h3>Taste Tests and Sensory Evaluations<\/h3>\n <p>Respondents evaluate food, beverage, and personal care products in our Flatiron District test kitchen under controlled temperature, lighting, and serving conditions. Sequential monadic designs reduce comparison bias. Rating instruments include 9-point hedonic scales for overall liking and JAR scales for specific attributes. Triangle tests detect whether consumers notice a formulation change. Recent work: sparkling water flavor comparison, snack reformulation, moisturizer texture assessment.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h3>Ethnographic Home Visits<\/h3>\n <p>SIS researchers visit consumers in their homes to observe how products are stored, used, and integrated into daily routines. Research captures behaviors that respondents cannot self-report in a survey: how they organize a refrigerator, which products sit unused, how they actually apply a skincare routine versus how they describe it. Ethnographic findings identify product design and packaging opportunities that quantitative research alone misses.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h3>Packaging and Shelf Simulation<\/h3>\n <p>SIS builds simulated shelf sets at our facility to test packaging visibility, findability, and preference against competitive products. Eye-tracking equipment measures first fixation, dwell time, and pick-up rate. Research covers primary and secondary packaging, label hierarchy, and regulatory compliance elements (FDA nutrition facts, EU allergen declarations). Findings show whether the package gets noticed, gets picked up, and gets chosen in a realistic purchase context.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h3>Usability and Digital Experience Testing<\/h3>\n <p>Respondents interact with apps, websites, e-commerce platforms, and connected device interfaces at our facility or remotely. SIS moderators observe task completion, navigation errors, hesitation points, and abandonment triggers through screen recording and think-aloud protocols. Research identifies where the experience breaks down and why. Recent consumer UX work has covered mobile banking apps, grocery delivery platforms, and smart home device setup flows.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h3>Quantitative Surveys and Segmentation<\/h3>\n <p>SIS designs and fields online and mobile surveys to quantify attitudes, purchase intent, brand awareness, and satisfaction across consumer segments. Segmentation analysis groups consumers by behavioral, attitudinal, and needs-based variables rather than demographics alone. Conjoint analysis determines which product features and price points drive choice. SIS handles instrument design, programming, fielding, statistical analysis, and reporting as a single engagement across 135 countries.<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n <title>SIS International – Consumer Market Research<\/title>\n \n <style>\n * { box-sizing: border-box; margin: 0; padding: 0; }\n body { font-family: 'Helvetica Neue', Helvetica, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif; -webkit-font-smoothing: antialiased; color: #0f172a; line-height: 1.6; }\n .animate-on-load { opacity: 0; transform: translateY(30px); animation: fadeUp 0.8s cubic-bezier(0.165, 0.84, 0.44, 1) forwards; }\n @keyframes fadeUp { to { opacity: 1; transform: translateY(0); } }\n .delay-1 { animation-delay: 0.1s; 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}\n .futuristic-list { display: flex; flex-direction: column; gap: 1.5rem; position: relative; }\n .futuristic-list::before { content: ''; position: absolute; left: 24px; top: 20px; bottom: 20px; width: 2px; background: linear-gradient(to bottom, transparent, rgba(189, 143, 19, 0.6), transparent); z-index: 1; }\n .future-item { position: relative; padding-left: 4.5rem; display: flex; flex-direction: column; justify-content: center; z-index: 2; }\n .future-node { position: absolute; left: 0; top: 50%; transform: translateY(-50%); width: 50px; height: 50px; background: rgba(8, 85, 137, 0.4); border: 1px solid rgba(189, 143, 19, 0.4); border-radius: 50%; display: flex; align-items: center; justify-content: center; font-family: ui-monospace, SFMono-Regular, Consolas, monospace; font-weight: 700; color: #bd8f13; font-size: 1.1rem; backdrop-filter: blur(8px); transition: all 0.4s cubic-bezier(0.165, 0.84, 0.44, 1); z-index: 3; }\n .future-content { background: rgba(255, 255, 255, 0.05); border: 1px solid rgba(255, 255, 255, 0.1); 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color: #ffffff; font-size: 1.25rem; font-weight: 700; margin-bottom: 0.5rem; letter-spacing: -0.01em; transition: color 0.3s ease; }\n .future-content p { color: #e2e8f0; font-size: 1.05rem; line-height: 1.6; margin: 0; }\n\n @media (max-width: 992px) { .sis-pas-widget .cards-wrapper { grid-template-columns: 1fr; } .sis-pas-widget .card { padding: 30px; } .solution-title-wrapper { padding-left: 1.5rem; } .future-item { padding-left: 0; padding-top: 3.5rem; } .futuristic-list::before { left: 24px; top: 0; bottom: 0; } .future-node { top: 0; left: 0; transform: none; } .future-item:hover .future-node { transform: scale(1.1); } .future-item:hover .future-content { transform: translateY(-5px); } }\n <\/style>\n<\/head>\n<body>\n\n \n <section class=\"sis-pas-widget\">\n <div class=\"container\">\n <div class=\"header animate-on-load delay-1\">\n <div class=\"tech-badge\">\n <span class=\"live-dot\"><\/span> HOW SIS CONDUCTS CONSUMER RESEARCH\n <\/div>\n <h2>Three Engagement Types for Consumer Product Companies<\/h2>\n <p class=\"header-sub\">Each engagement recruits respondents by demographics, purchase behavior, and category usage through our national database. SIS moderates, analyzes, and delivers findings as a single team. Clients include Colgate-Palmolive, Pfizer, Dell, and leading CPG, food and beverage, and personal care brands.<\/p>\n <\/div>\n\n <div class=\"cards-wrapper\">\n\n <div class=\"card animate-on-load delay-2\">\n <div class=\"card-kicker\">ENGAGEMENT 01 \/\/ QUALITATIVE<\/div>\n <div class=\"card-sub-kicker\">FOCUS GROUPS AND IN-HOME ETHNOGRAPHY<\/div>\n <div class=\"card-title\">Put Consumers in a Room with Your Product<\/div>\n <div class=\"card-desc\">SIS runs focus groups at our Flatiron District facility with HD video, one-way mirror observation, and live streaming for remote stakeholders. Discussion guides use projective techniques and laddering sequences to surface attitudes that direct questioning misses. For categories where usage context matters (food storage, skincare routines, household cleaning), SIS sends researchers into consumers’ homes to observe how products are stored, used, and integrated into daily life. Ethnographic findings identify design and packaging opportunities that survey data alone cannot reveal.<\/div>\n <\/div>\n\n <div class=\"card animate-on-load delay-3\">\n <div class=\"card-kicker\">ENGAGEMENT 02 \/\/ PRODUCT TESTING<\/div>\n <div class=\"card-sub-kicker\">CLTs, TASTE TESTS, AND SENSORY EVALUATION<\/div>\n <div class=\"card-title\">Test the Product Before You Commit to Production<\/div>\n <div class=\"card-desc\">SIS runs central location tests with 150 to 500 respondents at our NYC facility. The test kitchen handles food and beverage taste evaluations under controlled temperature and serving conditions. Sequential monadic designs reduce comparison bias. Rating instruments include 9-point hedonic scales, JAR (Just About Right) attribute scales, and triangle tests for formulation change detection. Personal care CLTs test texture, fragrance, absorption, and application feel. Packaging CLTs use eye-tracking and simulated shelf sets to measure visibility and pick-up rate against the competitive set.<\/div>\n <\/div>\n\n <div class=\"card animate-on-load delay-4\">\n <div class=\"card-kicker\">ENGAGEMENT 03 \/\/ QUANTITATIVE<\/div>\n <div class=\"card-sub-kicker\">SURVEYS, SEGMENTATION, AND PRICING<\/div>\n <div class=\"card-title\">Quantify What the Qualitative Research Discovered<\/div>\n <div class=\"card-desc\">Focus groups and ethnography generate hypotheses. Quantitative research tests them at scale. SIS designs and fields online and mobile surveys across 135 countries to measure purchase intent, brand awareness, satisfaction, and concept appeal. Segmentation analysis groups consumers by needs and behaviors, not demographics alone. Conjoint analysis determines which product features and price points drive choice. Van Westendorp and Gabor-Granger studies identify optimal pricing. SIS handles instrument design, fielding, statistical analysis, and reporting as a single engagement.<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"pas-solution-section\">\n <div class=\"solution-container\">\n\n <div class=\"solution-title-wrapper animate-on-load delay-2\">\n <div class=\"solution-kicker\">\n <span class=\"live-dot\"><\/span> WHAT YOU RECEIVE\n <\/div>\n <h3>Consumer Research <span class=\"brand-gold\">Built on Primary Evidence<\/span><\/h3>\n <p class=\"sticky-sub\">SIS does not resell syndicated consumer data. Every finding comes from recruited respondents who match the category, segment, and purchase behavior the study requires. The output is a recommendation tied to a specific product, packaging, or launch decision.<\/p>\n <\/div>\n\n <div class=\"solution-list-wrapper\">\n <div class=\"futuristic-list\">\n\n <div class=\"future-item animate-on-load delay-4\">\n <div class=\"future-node\">01<\/div>\n <div class=\"future-content\">\n <strong>Focus Group Findings with Thematic Analysis<\/strong>\n <p>Coded verbatim transcripts organized by theme, with participant quotes mapped to specific attitudes and decision drivers. The report identifies which product attributes, messaging angles, or packaging elements resonated and why. Brand managers bring these findings directly into creative briefings and product development meetings.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-5\">\n <div class=\"future-node\">02<\/div>\n <div class=\"future-content\">\n <strong>CLT Preference Data with Statistical Significance<\/strong>\n <p>Hedonic ratings, JAR diagnostics with penalty analysis, and paired comparison results at 90% or 95% confidence. The report identifies the winning formulation, flavor, texture, or packaging variant and quantifies how much each off-target attribute reduces overall liking. R&D teams use penalty analysis to prioritize reformulation by impact.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-6\">\n <div class=\"future-node\">03<\/div>\n <div class=\"future-content\">\n <strong>Ethnographic Insight Reports<\/strong>\n <p>Photographic and video documentation of real consumer behavior in home environments. Findings map the gap between self-reported usage (what consumers say they do) and observed behavior (what they actually do). Product and packaging teams use these insights to redesign for how products are stored, opened, dispensed, and discarded in practice.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-7\">\n <div class=\"future-node\">04<\/div>\n <div class=\"future-content\">\n <strong>Segmentation and Pricing Models from Survey Data<\/strong>\n <p>Needs-based consumer segments with distinct attitudes, behaviors, and purchase drivers. Conjoint-derived feature\/price tradeoff models that show which product configurations maximize purchase intent by segment. Van Westendorp optimal price points and acceptable price ranges calibrated to the competitive category. Marketing teams use segmentation to target media. Product teams use conjoint to configure SKUs.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n <\/div>\n <\/section>\n\n<\/body>\n<\/html>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"19165\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/curriculum-di-esperienza-nel-settore-dei-beni-di-consumo-e-confezionati\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Consumer and Packaged Goods Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/curriculum-di-esperienza-nel-settore-dei-beni-di-consumo-e-confezionati\/\" class=\"_blank\" target=\"_blank\" >Consumer and Packaged Goods Market Research<\/a><\/h4><div class=\"pt-cv-content\">Selected Experience in the Consumer Industries …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/curriculum-di-esperienza-nel-settore-dei-beni-di-consumo-e-confezionati\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Leggi Tutto<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"14255\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/ricerca-sui-beni-di-consumo-confezionati\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Consumer Packaged Goods Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/ricerca-sui-beni-di-consumo-confezionati\/\" class=\"_blank\" target=\"_blank\" >Consumer Packaged Goods Research<\/a><\/h4><div class=\"pt-cv-content\">Learn more about Consumer Packaged Goods research and how to …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/ricerca-sui-beni-di-consumo-confezionati\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Leggi Tutto<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"16270\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/intelligenza-del-confezionamento\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Consumer Packaging Strategy Solutions\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/intelligenza-del-confezionamento\/\" class=\"_blank\" target=\"_blank\" >Consumer Packaging Strategy Solutions<\/a><\/h4><div class=\"pt-cv-content\">Packaging Strategy is a process by which one keeps abreast …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/intelligenza-del-confezionamento\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Leggi Tutto<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"40678\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/psicologia-del-consumo-covid-19\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Consumer Psychology and COVID-19\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/psicologia-del-consumo-covid-19\/\" class=\"_blank\" target=\"_blank\" >Consumer Psychology and COVID-19<\/a><\/h4><div class=\"pt-cv-content\">COVID-19 has altered every aspect of our lives. It changed …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/psicologia-del-consumo-covid-19\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Leggi Tutto<\/a><\/div><\/div><\/div><\/div><\/div> <\/div> <style>\n#pt-cv-view-0i8f2on2 {text-align: left}\n#pt-cv-view-0i8f2on2 { padding: 0px 0px 0px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields { }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields * { font-size: 13px; }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] { border-color: var(--global-color-9); }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] * { background-color: var(--global-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper:not(.miniwrap) { width: 40%; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail:not(.pt-cv-thumbnailsm) { height: 200px; }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper { }#pt-cv-view-0i8f2on2[class*=\"cveffect\"] .pt-cv-thumb-wrapper, #pt-cv-view-0i8f2on2:not([class*=\"cveffect\"]) .pt-cv-thumbnail { border-radius: 0px 20px 0px 0px; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail { }#pt-cv-view-0i8f2on2 .pt-cv-title a { display: block;color: var(u002du002dglobal-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-title:not(.pt-cv-titlesm) a { font-weight: 600;text-decoration: none;font-size: 22px; }#pt-cv-view-0i8f2on2 .pt-cv-titlesm a { font-weight: 600;font-size: 18px; }#pt-cv-view-0i8f2on2 .pt-cv-content { font-size: 15px; }#pt-cv-view-0i8f2on2 .pt-cv-rmwrap { }#pt-cv-view-0i8f2on2 .pt-cv-readmore { color: var(--base-3);background-color: var(--accent);font-weight: 400;text-transform: capitalize;border-style: none;font-family: \"Helvetica\";font-size: 14px;border-radius: 10px 10px 10px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm { }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm * { color: #222;background-color: #fff6f6;font-size: 14px; }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper { }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper a { font-size: 14px; }#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(2, 1fr);grid-gap: 20px;}#pt-cv-view-0i8f2on2 .pt-cv-rmwrap:hover { }#pt-cv-view-0i8f2on2 .pt-cv-readmore:hover { color: var(--base-3);background-color: var(--global-color-9); }\n@media all and (max-width: 1024px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} \n@media all and (max-width: 767px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} <\/style><link href='\/\/fonts.googleapis.com\/css?family=Default' rel='stylesheet' type='text\/css'><link href='\/\/fonts.googleapis.com\/css?family=Helvetica' rel='stylesheet' type='text\/css'>\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consumer Market Research – SIS International Consumer Market Research Focus Groups, Product Tests, and Buyer Research with Recruited Consumers SIS recruits consumer respondents by demographics, purchase behavior, and category usage, then puts them in a room with your product. Focus groups at our Flatiron District facility. Taste tests in our test kitchen. Central location tests … <a title=\"Ricerche sul mercato dei consumatori\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/\" aria-label=\"Per saperne di pi\u00f9 su Consumer Market Research\">Leggi tutto<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-84529","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/it\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Consumer Market Research – SIS International Consumer Market Research Focus Groups, Product Tests, and Buyer Research with Recruited Consumers SIS recruits consumer respondents by demographics, purchase behavior, and category usage, then puts them in a room with your product. Focus groups at our Flatiron District facility. Taste tests in our test kitchen. Central location tests…","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/84529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=84529"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/84529\/revisions"}],"predecessor-version":[{"id":85145,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/84529\/revisions\/85145"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=84529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":84529,"date":"2026-03-13T00:53:34","date_gmt":"2026-03-13T04:53:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=84529"},"modified":"2026-03-27T21:43:17","modified_gmt":"2026-03-28T01:43:17","slug":"consumer-market-research-page","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/","title":{"rendered":"Ricerche sul mercato dei consumatori"},"content":{"rendered":"\n\n\n\n \n \n Consumer Market Research – SIS International<\/title>\n <style>\n html, body { margin: 0; padding: 0; width: 100%; overflow-x: hidden; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; background-color: #ffffff; scroll-behavior: smooth; }\n #sis-hero-master-container { box-sizing: border-box; width: 100%; min-height: 80vh; display: flex; justify-content: center; align-items: center; position: relative; padding: 80px 10%; background: linear-gradient(90deg, #ffffff 0%, #fafafa 50%, #ffffff 100%); }\n .sis-hero-inner-grid { max-width: 1300px; width: 100%; display: grid; grid-template-columns: 1.1fr 0.9fr; gap: 60px; align-items: center; z-index: 1; }\n .sis-hero-content { opacity: 0; animation: sisFadeInUp 1s ease-out forwards; }\n .sis-hero-tag-pill { display: inline-flex; padding: 8px 18px; font-size: 12px; text-transform: uppercase; letter-spacing: 0.15em; font-weight: 700; color: #bd8f13; background: rgba(189, 143, 19, 0.1); border: 1px solid rgba(189, 143, 19, 0.4); border-radius: 9999px; margin-bottom: 25px; }\n .sis-hero-title { font-size: clamp(2.2rem, 4.5vw, 3.5rem); font-weight: 800; line-height: 1.1; margin: 0 0 30px 0; color: #0f172a; background: linear-gradient(110deg, #0f172a 0%, #bd8f13 50%, #0f172a 100%); background-size: 200% auto; -webkit-background-clip: text; -webkit-text-fill-color: transparent; animation: sheen-shift 8s linear infinite; }\n .sis-hero-subheading { font-size: 1.2rem; color: #475569; line-height: 1.8; max-width: 650px; border-left: 4px solid #bd8f13; padding-left: 25px; margin-bottom: 20px; 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padding: 5px 15px; border-radius: 50px; margin-bottom: 20px; }\n .header h2 { font-size: clamp(2rem, 5vw, 2.8rem); color: #0f172a; margin: 0; }\n .header h2 span { color: #bd8f13; }\n .header p.header-sub { color: #64748b; font-size: 1.05rem; max-width: 720px; margin: 18px auto 0; line-height: 1.7; }\n .bento-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(350px, 1fr)); gap: 25px; }\n .card { background: rgba(255, 255, 255, 0.9); backdrop-filter: blur(10px); padding: 40px; border-radius: 24px; border: 1px solid #e2e8f0; transition: all 0.4s ease; }\n .card:hover { transform: translateY(-10px); box-shadow: 0 20px 40px rgba(0,0,0,0.05); border-color: #bd8f13; }\n .card h3 { color: #1e293b; margin-bottom: 15px; font-weight: 700; }\n .card p { color: #64748b; line-height: 1.6; font-size: 0.95rem; }\n @keyframes organicMorph { 0% { transform: rotate(0deg); border-radius: 22% 25% 20% 24%; } 50% { transform: rotate(3deg) scale(1.05); border-radius: 28% 20% 26% 20%; } 100% { transform: rotate(-3deg) scale(0.95); border-radius: 20% 28% 22% 26%; } }\n @keyframes sheen-shift { to { background-position: 200% center; } }\n @keyframes sisFadeInUp { from { opacity: 0; transform: translateY(30px); } to { opacity: 1; transform: translateY(0); } }\n @keyframes sisFadeInRight { from { opacity: 0; transform: translateX(50px); } to { opacity: 1; transform: translateX(0); } }\n @media (max-width: 992px) { .sis-hero-inner-grid { grid-template-columns: 1fr; text-align: center; } .sis-hero-subheading { margin: 0 auto; border-left: none; border-top: 4px solid #bd8f13; padding-top: 20px; text-align: left; } .sis-hero-image-wrap { max-width: 450px; margin: 40px auto 0; } }\n <\/style>\n<\/head>\n<body>\n\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Consumer Market Research<\/div>\n <h1 class=\"sis-hero-title\">Focus Groups, Product Tests, and Buyer Research with Recruited Consumers<\/h1>\n <p class=\"sis-hero-subheading\">\n SIS recruits consumer respondents by demographics, purchase behavior, and category usage, then puts them in a room with your product. Focus groups at our Flatiron District facility. Taste tests in our test kitchen. Central location tests with 150 to 500 respondents. Home-use studies. Online surveys across 135 countries.\n <\/p>\n <p class=\"sis-hero-subheading\">\n The research answers a specific question about a specific product for a specific buyer segment. Clients include Pfizer, Dell, Colgate-Palmolive, and leading CPG, food and beverage, and personal care brands.\n <\/p>\n <\/div>\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-4.jpg\" \n alt=\"Consumer Product Testing and Focus Groups\" \n class=\"sis-hero-img-frame\">\n <\/div>\n <\/div>\n<\/div>\n\n\n<section class=\"animated-insights\">\n <div class=\"container\">\n <div class=\"header\">\n <span class=\"badge\">What We Research<\/span>\n <h2>Six Consumer Research <span>Methods<\/span><\/h2>\n <p class=\"header-sub\">Each method starts with a screener questionnaire that defines who qualifies. SIS recruits from a national respondent database. Bilingual moderators on staff in Spanish, Mandarin, and German.<\/p>\n <\/div>\n\n <div class=\"bento-grid\">\n\n <div class=\"card\">\n <h3>Consumer Focus Groups<\/h3>\n <p>Six to eight recruited respondents discuss a product category, brand, packaging concept, or advertising idea under the direction of an SIS moderator. Sessions run at our NYC facility (HD video, one-way mirror, live streaming) or online via video platform. SIS writes the screener, develops the discussion guide with projective techniques and laddering sequences, moderates the session, and delivers a thematic analysis of verbatim transcripts.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h3>Taste Tests and Sensory Evaluations<\/h3>\n <p>Respondents evaluate food, beverage, and personal care products in our Flatiron District test kitchen under controlled temperature, lighting, and serving conditions. Sequential monadic designs reduce comparison bias. Rating instruments include 9-point hedonic scales for overall liking and JAR scales for specific attributes. Triangle tests detect whether consumers notice a formulation change. Recent work: sparkling water flavor comparison, snack reformulation, moisturizer texture assessment.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h3>Ethnographic Home Visits<\/h3>\n <p>SIS researchers visit consumers in their homes to observe how products are stored, used, and integrated into daily routines. Research captures behaviors that respondents cannot self-report in a survey: how they organize a refrigerator, which products sit unused, how they actually apply a skincare routine versus how they describe it. Ethnographic findings identify product design and packaging opportunities that quantitative research alone misses.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h3>Packaging and Shelf Simulation<\/h3>\n <p>SIS builds simulated shelf sets at our facility to test packaging visibility, findability, and preference against competitive products. Eye-tracking equipment measures first fixation, dwell time, and pick-up rate. Research covers primary and secondary packaging, label hierarchy, and regulatory compliance elements (FDA nutrition facts, EU allergen declarations). Findings show whether the package gets noticed, gets picked up, and gets chosen in a realistic purchase context.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h3>Usability and Digital Experience Testing<\/h3>\n <p>Respondents interact with apps, websites, e-commerce platforms, and connected device interfaces at our facility or remotely. SIS moderators observe task completion, navigation errors, hesitation points, and abandonment triggers through screen recording and think-aloud protocols. Research identifies where the experience breaks down and why. Recent consumer UX work has covered mobile banking apps, grocery delivery platforms, and smart home device setup flows.<\/p>\n <\/div>\n\n <div class=\"card\">\n <h3>Quantitative Surveys and Segmentation<\/h3>\n <p>SIS designs and fields online and mobile surveys to quantify attitudes, purchase intent, brand awareness, and satisfaction across consumer segments. Segmentation analysis groups consumers by behavioral, attitudinal, and needs-based variables rather than demographics alone. Conjoint analysis determines which product features and price points drive choice. SIS handles instrument design, programming, fielding, statistical analysis, and reporting as a single engagement across 135 countries.<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n <title>SIS International – Consumer Market Research<\/title>\n \n <style>\n * { box-sizing: border-box; margin: 0; padding: 0; }\n body { font-family: 'Helvetica Neue', Helvetica, -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Arial, sans-serif; -webkit-font-smoothing: antialiased; color: #0f172a; line-height: 1.6; }\n .animate-on-load { opacity: 0; transform: translateY(30px); animation: fadeUp 0.8s cubic-bezier(0.165, 0.84, 0.44, 1) forwards; }\n @keyframes fadeUp { to { opacity: 1; transform: translateY(0); } }\n .delay-1 { animation-delay: 0.1s; 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color: var(--text-black); line-height: 1.6; }\n\n .pas-solution-section { background: linear-gradient(90deg, #0b4e80 0%, #032b47 100%); padding: 8rem 2rem; color: #ffffff; overflow: hidden; position: relative; }\n .solution-container { display: flex; flex-direction: column; gap: 4rem; max-width: 1200px; margin: 0 auto; position: relative; z-index: 2; }\n @media (min-width: 992px) { .solution-container { flex-direction: row; align-items: flex-start; gap: 6rem; } }\n .solution-title-wrapper { flex: 1; position: sticky; top: 4rem; padding-left: 2rem; }\n .solution-title-wrapper::before { content: ''; position: absolute; left: 0; top: 0; bottom: 0; width: 4px; background: #bd8f13; border-radius: 4px; box-shadow: 0 0 20px rgba(189, 143, 19, 0.6); }\n .solution-kicker { display: inline-flex; align-items: center; gap: 8px; font-family: ui-monospace, SFMono-Regular, Consolas, monospace; font-size: 11px; font-weight: 700; letter-spacing: 2px; color: #e0e7ff; text-transform: uppercase; margin-bottom: 1.5rem; 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padding: 2rem; border-radius: 16px; backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); transition: all 0.4s cubic-bezier(0.165, 0.84, 0.44, 1); position: relative; overflow: hidden; }\n .future-content::before { content: ''; position: absolute; top: 0; left: -100%; width: 50%; height: 100%; background: linear-gradient(to right, transparent, rgba(255, 255, 255, 0.08), transparent); transform: skewX(-25deg); transition: left 0.7s ease; }\n .future-item:hover .future-node { background: #bd8f13; color: #032035; box-shadow: 0 0 20px rgba(189, 143, 19, 0.5), 0 0 0 8px rgba(189, 143, 19, 0.15); transform: translateY(-50%) scale(1.1); }\n .future-item:hover .future-content { background: rgba(255, 255, 255, 0.1); border-color: rgba(189, 143, 19, 0.4); transform: translateX(10px); box-shadow: 0 10px 30px rgba(0, 0, 0, 0.15); }\n .future-item:hover .future-content::before { left: 200%; }\n .future-item:hover .future-content strong { color: #bd8f13; }\n .future-content strong { display: block; color: #ffffff; font-size: 1.25rem; font-weight: 700; margin-bottom: 0.5rem; letter-spacing: -0.01em; transition: color 0.3s ease; }\n .future-content p { color: #e2e8f0; font-size: 1.05rem; line-height: 1.6; margin: 0; }\n\n @media (max-width: 992px) { .sis-pas-widget .cards-wrapper { grid-template-columns: 1fr; } .sis-pas-widget .card { padding: 30px; } .solution-title-wrapper { padding-left: 1.5rem; } .future-item { padding-left: 0; padding-top: 3.5rem; } .futuristic-list::before { left: 24px; top: 0; bottom: 0; } .future-node { top: 0; left: 0; transform: none; } .future-item:hover .future-node { transform: scale(1.1); } .future-item:hover .future-content { transform: translateY(-5px); } }\n <\/style>\n<\/head>\n<body>\n\n \n <section class=\"sis-pas-widget\">\n <div class=\"container\">\n <div class=\"header animate-on-load delay-1\">\n <div class=\"tech-badge\">\n <span class=\"live-dot\"><\/span> HOW SIS CONDUCTS CONSUMER RESEARCH\n <\/div>\n <h2>Three Engagement Types for Consumer Product Companies<\/h2>\n <p class=\"header-sub\">Each engagement recruits respondents by demographics, purchase behavior, and category usage through our national database. SIS moderates, analyzes, and delivers findings as a single team. Clients include Colgate-Palmolive, Pfizer, Dell, and leading CPG, food and beverage, and personal care brands.<\/p>\n <\/div>\n\n <div class=\"cards-wrapper\">\n\n <div class=\"card animate-on-load delay-2\">\n <div class=\"card-kicker\">ENGAGEMENT 01 \/\/ QUALITATIVE<\/div>\n <div class=\"card-sub-kicker\">FOCUS GROUPS AND IN-HOME ETHNOGRAPHY<\/div>\n <div class=\"card-title\">Put Consumers in a Room with Your Product<\/div>\n <div class=\"card-desc\">SIS runs focus groups at our Flatiron District facility with HD video, one-way mirror observation, and live streaming for remote stakeholders. Discussion guides use projective techniques and laddering sequences to surface attitudes that direct questioning misses. For categories where usage context matters (food storage, skincare routines, household cleaning), SIS sends researchers into consumers’ homes to observe how products are stored, used, and integrated into daily life. Ethnographic findings identify design and packaging opportunities that survey data alone cannot reveal.<\/div>\n <\/div>\n\n <div class=\"card animate-on-load delay-3\">\n <div class=\"card-kicker\">ENGAGEMENT 02 \/\/ PRODUCT TESTING<\/div>\n <div class=\"card-sub-kicker\">CLTs, TASTE TESTS, AND SENSORY EVALUATION<\/div>\n <div class=\"card-title\">Test the Product Before You Commit to Production<\/div>\n <div class=\"card-desc\">SIS runs central location tests with 150 to 500 respondents at our NYC facility. The test kitchen handles food and beverage taste evaluations under controlled temperature and serving conditions. Sequential monadic designs reduce comparison bias. Rating instruments include 9-point hedonic scales, JAR (Just About Right) attribute scales, and triangle tests for formulation change detection. Personal care CLTs test texture, fragrance, absorption, and application feel. Packaging CLTs use eye-tracking and simulated shelf sets to measure visibility and pick-up rate against the competitive set.<\/div>\n <\/div>\n\n <div class=\"card animate-on-load delay-4\">\n <div class=\"card-kicker\">ENGAGEMENT 03 \/\/ QUANTITATIVE<\/div>\n <div class=\"card-sub-kicker\">SURVEYS, SEGMENTATION, AND PRICING<\/div>\n <div class=\"card-title\">Quantify What the Qualitative Research Discovered<\/div>\n <div class=\"card-desc\">Focus groups and ethnography generate hypotheses. Quantitative research tests them at scale. SIS designs and fields online and mobile surveys across 135 countries to measure purchase intent, brand awareness, satisfaction, and concept appeal. Segmentation analysis groups consumers by needs and behaviors, not demographics alone. Conjoint analysis determines which product features and price points drive choice. Van Westendorp and Gabor-Granger studies identify optimal pricing. SIS handles instrument design, fielding, statistical analysis, and reporting as a single engagement.<\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"pas-solution-section\">\n <div class=\"solution-container\">\n\n <div class=\"solution-title-wrapper animate-on-load delay-2\">\n <div class=\"solution-kicker\">\n <span class=\"live-dot\"><\/span> WHAT YOU RECEIVE\n <\/div>\n <h3>Consumer Research <span class=\"brand-gold\">Built on Primary Evidence<\/span><\/h3>\n <p class=\"sticky-sub\">SIS does not resell syndicated consumer data. Every finding comes from recruited respondents who match the category, segment, and purchase behavior the study requires. The output is a recommendation tied to a specific product, packaging, or launch decision.<\/p>\n <\/div>\n\n <div class=\"solution-list-wrapper\">\n <div class=\"futuristic-list\">\n\n <div class=\"future-item animate-on-load delay-4\">\n <div class=\"future-node\">01<\/div>\n <div class=\"future-content\">\n <strong>Focus Group Findings with Thematic Analysis<\/strong>\n <p>Coded verbatim transcripts organized by theme, with participant quotes mapped to specific attitudes and decision drivers. The report identifies which product attributes, messaging angles, or packaging elements resonated and why. Brand managers bring these findings directly into creative briefings and product development meetings.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-5\">\n <div class=\"future-node\">02<\/div>\n <div class=\"future-content\">\n <strong>CLT Preference Data with Statistical Significance<\/strong>\n <p>Hedonic ratings, JAR diagnostics with penalty analysis, and paired comparison results at 90% or 95% confidence. The report identifies the winning formulation, flavor, texture, or packaging variant and quantifies how much each off-target attribute reduces overall liking. R&D teams use penalty analysis to prioritize reformulation by impact.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-6\">\n <div class=\"future-node\">03<\/div>\n <div class=\"future-content\">\n <strong>Ethnographic Insight Reports<\/strong>\n <p>Photographic and video documentation of real consumer behavior in home environments. Findings map the gap between self-reported usage (what consumers say they do) and observed behavior (what they actually do). Product and packaging teams use these insights to redesign for how products are stored, opened, dispensed, and discarded in practice.<\/p>\n <\/div>\n <\/div>\n\n <div class=\"future-item animate-on-load delay-7\">\n <div class=\"future-node\">04<\/div>\n <div class=\"future-content\">\n <strong>Segmentation and Pricing Models from Survey Data<\/strong>\n <p>Needs-based consumer segments with distinct attitudes, behaviors, and purchase drivers. Conjoint-derived feature\/price tradeoff models that show which product configurations maximize purchase intent by segment. Van Westendorp optimal price points and acceptable price ranges calibrated to the competitive category. Marketing teams use segmentation to target media. Product teams use conjoint to configure SKUs.<\/p>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n <\/div>\n <\/section>\n\n<\/body>\n<\/html>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div 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It changed …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/psicologia-del-consumo-covid-19\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >Leggi Tutto<\/a><\/div><\/div><\/div><\/div><\/div> <\/div> <style>\n#pt-cv-view-0i8f2on2 {text-align: left}\n#pt-cv-view-0i8f2on2 { padding: 0px 0px 0px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields { }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields * { font-size: 13px; }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] { border-color: var(--global-color-9); }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] * { background-color: var(--global-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper:not(.miniwrap) { width: 40%; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail:not(.pt-cv-thumbnailsm) { height: 200px; }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper { }#pt-cv-view-0i8f2on2[class*=\"cveffect\"] .pt-cv-thumb-wrapper, #pt-cv-view-0i8f2on2:not([class*=\"cveffect\"]) .pt-cv-thumbnail { border-radius: 0px 20px 0px 0px; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail { }#pt-cv-view-0i8f2on2 .pt-cv-title a { display: block;color: var(u002du002dglobal-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-title:not(.pt-cv-titlesm) a { font-weight: 600;text-decoration: none;font-size: 22px; }#pt-cv-view-0i8f2on2 .pt-cv-titlesm a { font-weight: 600;font-size: 18px; }#pt-cv-view-0i8f2on2 .pt-cv-content { font-size: 15px; }#pt-cv-view-0i8f2on2 .pt-cv-rmwrap { }#pt-cv-view-0i8f2on2 .pt-cv-readmore { color: var(--base-3);background-color: var(--accent);font-weight: 400;text-transform: capitalize;border-style: none;font-family: \"Helvetica\";font-size: 14px;border-radius: 10px 10px 10px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm { }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm * { color: #222;background-color: #fff6f6;font-size: 14px; }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper { }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper a { font-size: 14px; }#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(2, 1fr);grid-gap: 20px;}#pt-cv-view-0i8f2on2 .pt-cv-rmwrap:hover { }#pt-cv-view-0i8f2on2 .pt-cv-readmore:hover { color: var(--base-3);background-color: var(--global-color-9); }\n@media all and (max-width: 1024px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} \n@media all and (max-width: 767px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} <\/style><link href='\/\/fonts.googleapis.com\/css?family=Default' rel='stylesheet' type='text\/css'><link href='\/\/fonts.googleapis.com\/css?family=Helvetica' rel='stylesheet' type='text\/css'>\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consumer Market Research – SIS International Consumer Market Research Focus Groups, Product Tests, and Buyer Research with Recruited Consumers SIS recruits consumer respondents by demographics, purchase behavior, and category usage, then puts them in a room with your product. Focus groups at our Flatiron District facility. Taste tests in our test kitchen. Central location tests … <a title=\"Ricerche sul mercato dei consumatori\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/it\/consumer-market-research-page\/\" aria-label=\"Per saperne di pi\u00f9 su Consumer Market Research\">Leggi tutto<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-84529","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/it\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Consumer Market Research – SIS International Consumer Market Research Focus Groups, Product Tests, and Buyer Research with Recruited Consumers SIS recruits consumer respondents by demographics, purchase behavior, and category usage, then puts them in a room with your product. Focus groups at our Flatiron District facility. Taste tests in our test kitchen. Central location tests…","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/84529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=84529"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/84529\/revisions"}],"predecessor-version":[{"id":85145,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/84529\/revisions\/85145"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=84529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}