{"id":43140,"date":"2023-08-21T17:32:01","date_gmt":"2023-08-21T21:32:01","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43140"},"modified":"2026-05-05T16:50:48","modified_gmt":"2026-05-05T20:50:48","slug":"ricerche-di-mercato-sulla-riqualificazione-alberghiera","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/competenza\/ricerche-di-mercato-sulla-riqualificazione-alberghiera\/","title":{"rendered":"Hotel Redevelopment Market Research | SIS International"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\">Ricerche di mercato sulla riqualificazione alberghiera<\/h1>\n<figure class=\"gb-block-image gb-block-image-f8720860\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f8720860\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"hotel (22)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>Nel panorama in continua evoluzione del settore dell\u2019ospitalit\u00e0, garantire che le infrastrutture e i servizi alberghieri siano pienamente allineati alle esigenze contemporanee \u00e8 fondamentale \u2013 e la ricerca di mercato sulla riqualificazione alberghiera \u00e8 lo strumento migliore per trasformare asset obsoleti e poco performanti in entit\u00e0 vivaci e generatrici di profitti.<\/p>\n<p>Questa ricerca non solo informa la direzione e la portata dei progetti di riqualificazione, ma misura anche il potenziale successo dell\u2019impresa. Offre agli albergatori un modello per reimmaginare e rivitalizzare le loro propriet\u00e0 analizzando, tra gli altri fattori, dati demografici, preferenze dei consumatori, tendenze tecnologiche e analisi della concorrenza.<\/p>\n<h2 class=\"wp-block-heading\">Vantaggi della ricerca di mercato sulla riqualificazione alberghiera<\/h2>\n<p>Investing time and resources into <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerca-di-mercato-del-responsabile-degli-investimenti\/\" title=\"Responsabile delle ricerche di mercato del responsabile degli investimenti\"  data-wpil-monitor-id=\"5111\">Ricerche di mercato sulla riqualificazione alberghiera<\/a> can be a game-changer since staying ahead of the curve is vital for ensuring a hotel&#8217;s long-term viability and profitability. Here are the key benefits this research offers:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Processo decisionale informato:<\/strong> Con dati accurati e completi, gli albergatori possono prendere decisioni basate su prove concrete anzich\u00e9 basarsi su intuizioni o supposizioni. Ci\u00f2 riduce drasticamente il rischio di investimenti mal valutati.<\/li>\n<li><strong>Comprendere le preferenze dei consumatori:<\/strong> <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-sui-mobili-per-hotel\/\" title=\"Ricerche di mercato sui mobili per hotel\"  data-wpil-monitor-id=\"7199\">Hotel redevelopment market research<\/a> delves into the current tastes, expectations, and requirements of travelers. This ensures that any redevelopment initiatives are in sync with what the market demands, ensuring higher occupancy and guest satisfaction rates.<\/li>\n<li><strong>Analisi competitiva:<\/strong> Comprendendo cosa offrono i concorrenti e dove potrebbero non essere all&#039;altezza, un hotel ristrutturato pu\u00f2 posizionarsi e diventare leader nel suo segmento.<\/li>\n<li><strong>Previsioni finanziarie:<\/strong> La ricerca di mercato sulla riqualificazione alberghiera aiuta a definire budget realistici per i progetti di riqualificazione e a prevedere i flussi di entrate post-riqualificazione.<\/li>\n<li><strong>Approfondimenti legali e di conformit\u00e0:<\/strong> Redeveloping might come with zoning restrictions, environmental considerations, and other legal hurdles. <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerche-di-mercato-sulla-notorieta-del-marchio-b2b\/\" title=\"Ricerca di mercato sulla consapevolezza del marchio B2B\"  data-wpil-monitor-id=\"10180\">Market research ensures hoteliers are aware<\/a> of these and can plan accordingly.<\/li>\n<li><strong>Pianificazione della sostenibilit\u00e0:<\/strong> With a growing emphasis on eco-friendliness, <a href=\"https:\/\/www.sisinternational.com\/it\/biocarburanti-nel-settore-aereo\/\" title=\"Ricerca di mercato sulla sostenibilit\u00e0 delle compagnie aeree\"  data-wpil-monitor-id=\"10179\">market research can inform hoteliers about sustainable<\/a> practices that are both environmentally responsible and appealing to guests.<\/li>\n<li><strong>ROI massimizzato:<\/strong> Allineando gli sforzi di riqualificazione con le esigenze e le richieste del mercato, gli hotel possono garantire un ROI pi\u00f9 elevato, rendendo la riqualificazione non solo una necessit\u00e0 ma un&#039;impresa redditizia.<\/li>\n<li><strong>Marchio e posizionamento:<\/strong> Le ricerche di mercato sulla riqualificazione degli hotel possono guidare gli sforzi di branding, aiutando a posizionare l&#039;hotel in modo che sia in sintonia con il pubblico previsto, che si tratti di viaggiatori di lusso, clientela business o turisti con un budget limitato.<\/li>\n<\/ul>\n<\/div>\n<h1>Hotel Redevelopment Market Research: How Leading Owners Capture Repositioning Upside<\/h1>\n<p>Hotel redevelopment market research turns aging assets into outperforming ones. The discipline sits where real estate underwriting, brand strategy, and consumer behavior intersect. Owners who treat it as a pre-acquisition exercise consistently widen their basis advantage and accelerate stabilization.<\/p>\n<p>The capital flowing into select-service conversions, lifestyle repositioning, and adaptive reuse has changed what diligence demands. Pro forma rent assumptions are no longer enough. The investment committees winning deals run primary research before the LOI, not after the close.<\/p>\n<h2>What Hotel Redevelopment Market Research Reveals That Comps Cannot<\/h2>\n<p>STR comp sets describe what happened. They do not explain why a competitor holds a 15-point RevPAR index advantage, or whether that advantage is structural or coachable. Hotel redevelopment market research closes that gap with primary inputs from corporate travel managers, group planners, OTA distribution leads, and local demand generators.<\/p>\n<p>The most useful work blends three threads. Demand-side interviews surface unmet preferences from booking decision-makers. Supply-side intelligence maps the renovation, brand conversion, and new-build pipeline within the trade area. Submarket econometrics tie those signals to absorption rate forecasting and residual land value calculation.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">Based on SIS International Research engagements across hospitality repositioning programs in North America, Europe, and the Gulf, the highest returns come from assets where the prior owner under-segmented demand. Boutique conversions of tired full-service boxes, extended-stay carve-outs from oversized room counts, and F&#038;B reductions tied to verified guest preference patterns repeatedly outperform underwriting.<\/span><\/p>\n<h2>The Repositioning Thesis: Where Brand, Segment, and Submarket Align<\/h2>\n<p>Every successful redevelopment rests on a defensible thesis about which guest segment the asset will serve after capex. Research validates that thesis before the design team locks finishes.<\/p>\n<p>Three questions drive the analysis. Which demand segments are underserved within a 15-minute drive radius. What rate ceiling does the submarket support once the renovation is complete. Which brand affiliation, soft brand, or independent positioning produces the strongest NOI waterfall after fees, PIP costs, and reservation contribution.<\/p>\n<p>Marriott&#8217;s Tribute Portfolio, Hilton&#8217;s Tapestry Collection, IHG&#8217;s Vignette, and Hyatt&#8217;s JdV have expanded the soft-brand option set. Each carries different fee structures, distribution economics, and PIP intensity. Primary research with general managers operating under each flag, paired with corporate account interviews, exposes which platform actually delivers the rate premium it advertises in a given market.<\/p>\n<h2>Adaptive Reuse and Conversion Economics<\/h2>\n<p>Office-to-hotel and hotel-to-multifamily conversions have reset what counts as a viable basis. Floor plate geometry, plumbing stack location, window-to-floor ratios, and entitlement risk assessment determine whether a conversion pencils. Highest-and-best-use analysis now requires a hospitality lens even on assets the seller never marketed as hotel candidates.<\/p>\n<p>The arithmetic favors conversion in three conditions. Acquisition basis below replacement cost by 40 percent or more. A submarket with constrained new supply due to zoning or land scarcity. A demand segment, often extended-stay or lifestyle leisure, that the existing inventory does not serve.<\/p>\n<p>Brands have moved aggressively into this lane. Sonder, Mint House, Placemakr, and Stay Alfred variants have proven that apartment-style hospitality can hold rate when the operator runs a disciplined revenue management stack. The redevelopment thesis succeeds when the research validates not only demand, but the operator&#8217;s capacity to capture it.<\/p>\n<h2>The Diligence Stack That Outperforms Standard Underwriting<\/h2>\n<p>Standard underwriting leans on STR, HVS, and broker BOVs. The work that wins competitive bids and protects equity returns adds four primary research layers on top.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Research Layer<\/th>\n<th>Scopo<\/th>\n<th>Decision Informed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Corporate travel manager interviews<\/td>\n<td>Validate negotiated rate ceiling and BT volume<\/td>\n<td>Brand selection, room mix<\/td>\n<\/tr>\n<tr>\n<td>Group and meetings planner panels<\/td>\n<td>Size F&#038;B and meeting space requirements<\/td>\n<td>Public space program, capex allocation<\/td>\n<\/tr>\n<tr>\n<td>OTA and wholesaler channel intelligence<\/td>\n<td>Map rate parity and distribution leakage<\/td>\n<td>Revenue management strategy<\/td>\n<\/tr>\n<tr>\n<td>Local demand generator audit<\/td>\n<td>Quantify induced demand from hospitals, universities, stadiums<\/td>\n<td>Stabilized occupancy assumptions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s structured B2B expert interviews with corporate travel buyers, third-party meeting planners, and asset managers across more than 30 hospitality engagements consistently identify a 200 to 400 basis point gap between underwritten and achievable stabilized occupancy when primary demand validation is skipped.<\/span><\/p>\n<h2>PIP Negotiation and Capex Sequencing<\/h2>\n<p>Property improvement plans drive a meaningful share of redevelopment cost. Brands set them. Owners negotiate them. Research strengthens that negotiation.<\/p>\n<p>When an owner walks into a PIP discussion with primary data showing that guests in the submarket prioritize bathroom finishes and bedding over lobby reprogramming, the conversation shifts. Dollars move toward elements that drive guest satisfaction scores and repeat bookings. Cosmetic line items get deferred or value-engineered. The same logic applies to F&#038;B concepts, where verified local demand patterns can support a grab-and-go market over a full three-meal restaurant, cutting labor exposure and freeing rentable square footage.<\/p>\n<h2>The SIS Repositioning Diligence Framework<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ee20f69a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"hotel (18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Four sequential gates structure the work from screening through close.<\/p>\n<ul>\n<li><strong>Gate 1 \u2014 Submarket fit:<\/strong> Demand generator audit, supply pipeline mapping, comparable sales adjustment grid.<\/li>\n<li><strong>Gate 2 \u2014 Segment thesis:<\/strong> Primary interviews with target segment buyers, rate ceiling validation, brand affiliation trade-off analysis.<\/li>\n<li><strong>Gate 3 \u2014 Operational pro forma:<\/strong> Stabilized occupancy and ADR triangulation, NOI waterfall analysis, development pro forma stress testing.<\/li>\n<li><strong>Gate 4 \u2014 Exit positioning:<\/strong> Cap rate compression analysis, buyer pool mapping, hold-period sensitivity.<\/li>\n<\/ul>\n<p>Each gate produces a go, refine, or pass decision. Capital is committed only after Gate 4 confirms the asset clears the sponsor&#8217;s IRR threshold under conservative assumptions.<\/p>\n<h2>Where the Next Cycle of Returns Will Concentrate<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d7896e44\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"hotel (23)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>The opportunity set is widening. Suburban full-service boxes with excess meeting space are converting to dual-brand select-service. Urban office buildings with deep floor plates are becoming extended-stay product. Resort assets in secondary leisure markets are repositioning to capture the bleisure traveler who books longer stays at higher rates than legacy underwriting assumed.<\/p>\n<p>The owners capturing this upside share a habit. They commission hotel redevelopment market research before they sign the PSA, not as a checkbox after. They treat primary research as a basis-protection tool, not a marketing exercise. The discipline pays for itself in the first negotiation cycle.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">A proposito di SIS Internazionale<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/\">SIS Internazionale<\/a> offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. 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href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/consulenza-per-lospitalita-turistica-turistica\/consulenza-strategica-per-ricerche-di-mercato-da-parte-di-societa-di-gestione-alberghiera\/\" class=\"sis-link-recovered\">hotels turn to similar market research strategies<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-sulle-risorse-naturali\/\" class=\"sis-link-recovered\">market research requires significant resources<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/it\/sis-lancia-nuove-soluzioni-di-ricerca-digitale\/\" class=\"sis-link-recovered\">Research can lead to innovative<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/ricerca-di-mercato-sul-posizionamento-del-marchio\/\" class=\"sis-link-recovered\">positioning in the market<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/consulenza-per-lospitalita-turistica-turistica\/consulenza-tecnologica-per-hotel-intelligenti\/\" class=\"sis-link-recovered\">Smart Hotels: Technology<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/consulenza-strategica\/ricerca-sulle-opportunita-di-ingresso-nel-mercato\/\" class=\"sis-link-recovered\">opportunity to research<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>La ricerca di mercato sulla riqualificazione alberghiera \u00e8 lo strumento migliore per trasformare asset obsoleti e poco performanti in entit\u00e0 vivaci e generatrici di profitti.<\/p>","protected":false},"author":1,"featured_media":63522,"parent":14514,"menu_order":331,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43140","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/43140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=43140"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/43140\/revisions"}],"predecessor-version":[{"id":87975,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/43140\/revisions\/87975"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/63522"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=43140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}