{"id":41446,"date":"2023-02-11T23:54:58","date_gmt":"2023-02-11T23:54:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41446"},"modified":"2025-10-20T16:58:48","modified_gmt":"2025-10-20T20:58:48","slug":"ricerca-di-mercato-sulla-diversita","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/competenza\/ricerca-di-mercato-sulla-diversita\/","title":{"rendered":"Ricerche di mercato sulla diversit\u00e0"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ricerche di mercato sulla diversit\u00e0<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6aa32912\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6aa32912\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Inclusion diversity (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cos&#039;\u00e8 la diversit\u00e0?<\/h2>\n\n\n\n<p>Diversity is all about demographics. For example, it looks at gender, age, ethnic background, race, sexual preference, and religion. Overall, it ushers people from different backgrounds together. Why? Because your research should reflect diversity. Your business must chiefly serve customers across various income levels, social strata, and ethnic groups. Yet, many companies need to achieve diversity in <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/curriculum-di-esperienza\/curriculum-di-esperienza-nel-settore-chimico-ed-energetico\/\" title=\"Societ\u00e0 di ricerche di mercato nel settore chimico ed energetico\"  data-wpil-monitor-id=\"8494\">Ricerca di mercato<\/a>. Here\u2019s why it\u2019s crucial.<\/p>\n\n\n\n<p>When it comes to market research, diversity isn\u2019t a buzzword or a means to get positive PR. In fact, it is how you unlock <a href=\"https:\/\/www.sisinternational.com\/it\/focus-groups-that-deliver-real-voices-real-insight-real-advantage\/\" title=\"Focus Groups That Deliver Real Voices, Real Insight, Real Advantage\"  data-wpil-monitor-id=\"8495\">real business insights<\/a>. It can also get you products that are more <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerca-di-mercato-sullinclusione-dellequita-nella-diversita\/\" title=\"Ricerche di mercato su diversit\u00e0, equit\u00e0 e inclusione\"  data-wpil-monitor-id=\"8497\">inclusive via higher-quality research<\/a> and more precise conclusions. You\u2019ll certainly gain more practical and precise knowledge of what your consumers like. With enough diversity in your buyer cross section, you\u2019ll feel the pulse of the broader market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perch\u00e9 la ricerca di mercato sulla diversit\u00e0 \u00e8 importante?<\/h2>\n\n\n\n<p>Everyone\u2019s voice is heard when diversity is a <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-ricerca-quantitativa-qualitativa\/ricerche-di-mercato-sui-fattori-umani\/\" title=\"Ricerche di mercato sui fattori umani\"  data-wpil-monitor-id=\"8492\">factor in your market research<\/a>. <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerca-di-mercato-del-marchio\/\" title=\"Ricerche di mercato sui marchi\"  data-wpil-monitor-id=\"8496\">Brands can connect with their target markets<\/a> \u2013 regardless of who their buyers are or where they live. Including diversity in your market research is more critical than ever. Brands must reflect diversity, especially as our world becomes more connected yet more diverse. They must include it in their messages to connect with a broader audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Titoli di lavoro chiave<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7a1e5d9f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7a1e5d9f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Inclusion diversity (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Le persone possono candidarsi per diverse posizioni lavorative in Diversit\u00e0, Equit\u00e0 e Inclusione (DEI). Per chiarire, si tratta di un nuovo campo di carriera. Inoltre, i lavori del DEI sono molto richiesti in questo momento e potrebbero essere difficili da ottenere per la maggior parte dei candidati. Ecco alcuni titoli di lavoro del DEI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responsabile della diversit\u00e0\n<ul class=\"wp-block-list\">\n<li>Direttore del DEI<\/li>\n\n\n\n<li>Responsabile della Cultura<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Vicepresidente del DEI\n<ul class=\"wp-block-list\">\n<li>Vicepresidente della Cultura<\/li>\n\n\n\n<li>Direttore della Cultura<\/li>\n\n\n\n<li>Direttore della Diversit\u00e0 dei Fornitori<\/li>\n\n\n\n<li>DEI Piombo<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Responsabile della Diversit\u00e0 (o Inclusione).\n<ul class=\"wp-block-list\">\n<li>Direttore del DEI<\/li>\n\n\n\n<li>Responsabile del programma sulla diversit\u00e0<\/li>\n\n\n\n<li>Responsabile del patrimonio occupazionale<\/li>\n\n\n\n<li>Responsabile della cultura<\/li>\n\n\n\n<li>Responsabile della diversit\u00e0 dei fornitori<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Contributori individuali\n<ul class=\"wp-block-list\">\n<li>Coordinatore della diversit\u00e0<\/li>\n\n\n\n<li>Partner commerciale per la diversit\u00e0<\/li>\n\n\n\n<li>Consulente per la diversit\u00e0<\/li>\n\n\n\n<li>Formatore sulla diversit\u00e0<\/li>\n\n\n\n<li>Specialista dell&#039;inclusione<\/li>\n\n\n\n<li>Revisore dei conti per l&#039;uguaglianza e la diversit\u00e0<\/li>\n\n\n\n<li>Analista del DEI<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Livello base\n<ul class=\"wp-block-list\">\n<li>Assistente alla diversit\u00e0<\/li>\n\n\n\n<li>Stagista del DEI<\/li>\n\n\n\n<li>Assistente al programma sulla diversit\u00e0<\/li>\n\n\n\n<li>Stagista in iniziative sulla diversit\u00e0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Perch\u00e9 le aziende hanno bisogno di ricerche di mercato sulla diversit\u00e0<\/h2>\n\n\n\n<p>When Diversity is part of your company\u2019s culture, you start to notice things. For example, it gives you insights that would have slipped by with a less inclusive strategy. You also gain access to abundant and more useful data. In addition, it helps you understand your target audience. It also helps you see the big picture and not just a small and limited view. For instance, should you concentrate on widening your research to cover a broader range of people? Because it will boost your results and give you the edge over those who <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerche-di-mercato-con-focus-group\/\" title=\"Focus Group Ricerche di mercato\"  data-wpil-monitor-id=\"8498\">focus on the same markets<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fattori chiave del successo<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-852f344f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-852f344f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Inclusion diversity (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Inclusion-diversity-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>1. Leader impegnati. I vertici devono agire e parlare per rafforzare l\u2019idea che la DEI \u00e8 essenziale, altrimenti altri potrebbero opporsi o evitarla. In effetti, sono possibili molti pi\u00f9 cambiamenti se le persone al vertice si impegnano a rispettare l\u2019agenda.<\/p>\n\n\n\n<p>2. Un approccio ben costruito. I leader devono vedere il DEI alla stessa luce della \u201cgestione del cambiamento\u201d e del \u201ccambiamento culturale\u201d. Devono essere rigorosi perch\u00e9 non si tratta di una semplice \u201ciniziativa\u201d.<\/p>\n\n\n\n<p>3. Misurabilit\u00e0. I tuoi sforzi DEI dovrebbero essere quantitativi oltre che qualitativi. Puoi ottenere feedback utilizzando strumenti come i sondaggi sul coinvolgimento. Puoi anche condurre frequenti riunioni con manager\/membri del team.<\/p>\n\n\n\n<p>4. Responsabilit\u00e0. Ritenere il personale cruciale responsabile del raggiungimento dei DEI. D\u00e0 loro l&#039;incentivo a completare le metriche stabilite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Informazioni sulle ricerche di mercato sulla diversit\u00e0<\/h2>\n\n\n\n<p>We take the time to understand the brands we work with at SIS International. In addition, we carry out targeted and bespoke recruitment campaigns. Thus, we source the best possible participants who deliver <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-sulle-risorse-naturali\/\" title=\"Ricerche di mercato sulle risorse naturali\"  data-wpil-monitor-id=\"8499\">natural diversity in research<\/a>. We get to know the objectives of your study in detail. In other words, we\u2019ll get familiar with what you\u2019re trying to achieve, and why. Not to mention, we can find the best <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/focus-group\/partecipare-ai-focus-group\/\" title=\"Partecipare ai focus group\"  data-wpil-monitor-id=\"8490\">participants for your Focus Groups<\/a> and other Market Research. Get peace of mind. Know that SIS is conducting your fieldwork to the highest possible standards.<\/p>","protected":false},"excerpt":{"rendered":"<p>La ricerca di mercato sulla diversit\u00e0 fornisce informazioni aziendali reali. Prende in considerazione sesso, et\u00e0, origine etnica, razza, preferenza sessuale e religione.<\/p>","protected":false},"author":1,"featured_media":64809,"parent":14514,"menu_order":168,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41446","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/41446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=41446"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/41446\/revisions"}],"predecessor-version":[{"id":81426,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/41446\/revisions\/81426"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/64809"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=41446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}