{"id":40731,"date":"2022-06-27T04:04:25","date_gmt":"2022-06-27T04:04:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40731"},"modified":"2026-01-25T17:44:38","modified_gmt":"2026-01-25T22:44:38","slug":"j-opportunita-di-tendenze-di-bellezza","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/competenza\/j-opportunita-di-tendenze-di-bellezza\/","title":{"rendered":"Ricerca di mercato sulla bellezza giapponese (J-Beauty)."},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ricerca di mercato sulla bellezza giapponese (J-Beauty).<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-18ebb6f6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-18ebb6f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Japan (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-abf50ec3aedc99c0815ec4bba7fedf93 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-38c9c8f6b99a50873f85dd8bb31bda6b\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#japanese-beauty-was-out-of-the-limelight-for-a-while\">La bellezza giapponese \u00e8 rimasta fuori dalle luci della ribalta per un po&#039;.<\/a><\/li><li class=\"\"><a href=\"#heres-a-look-at-some-popular-j-beauty-products\">Ecco uno sguardo ad alcuni popolari prodotti J-beauty:<\/a><\/li><li class=\"\"><a href=\"#j-beauty-opportunities\">Opportunit\u00e0 di J-Beauty<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"japanese-beauty-was-out-of-the-limelight-for-a-while\">La bellezza giapponese \u00e8 rimasta fuori dalle luci della ribalta per un po&#039;.<\/h2>\n\n\n\n<p>Il mondo si era infatuato del fascino coreano. Tuttavia, \u00e8 difficile ignorare il fatto che alcune delle migliori lozioni, detergenti e sieri per il viso provengono dal Giappone. Gran parte della fissazione sulla pelle dall&#039;aspetto perfetto proviene dalla comunit\u00e0 delle geishe. Vicky Tsai, fondatrice del marchio di prodotti per la cura della pelle Tatcha, ha trascorso del tempo con la geisha. Ha scritto in un post sul blog: &quot;Sotto il loro iconico trucco bianco c&#039;\u00e8 la pelle pi\u00f9 incredibilmente pura che abbia mai visto in vita mia&quot;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heres-a-look-at-some-popular-j-beauty-products\">Ecco uno sguardo ad alcuni popolari prodotti J-beauty:<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a5a54dfc\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a5a54dfc\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"K beauty korean (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prodotti di bellezza giapponesi<\/h3>\n\n\n\n<p><strong><span style=\"color: #cda349;\">S\u00ecStyle<\/span><\/strong><\/p>\n\n\n\n<p>YesStyle \u00e8 il principale venditore asiatico di bellezza e moda al mondo. Vendono prodotti e accessori di bellezza, abbigliamento e lifestyle di qualit\u00e0. Questi prodotti provengono dal Giappone, dalla Corea, da Taiwan e altro ancora. Offrono una gamma completa di marchi di bellezza giapponesi. Il loro trucco, cura della pelle, cosmetici e altri prodotti forniscono soluzioni mirate.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">Shiseido<\/span><\/strong><\/p>\n\n\n\n<p>Shiseido \u00e8 una multinazionale giapponese. Producono prodotti per la cura della pelle e dei capelli, fragranze e cosmetici. Fondata nel 1872, Shiseido \u00e8 una delle aziende cosmetiche pi\u00f9 antiche al mondo. \u00c8 la pi\u00f9 grande azienda cosmetica del Giappone e la quinta al mondo. I loro prodotti sono disponibili solo presso grandi magazzini e farmacie selezionati.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">Tatcha<\/span><\/strong><\/p>\n\n\n\n<p><a name=\"_GoBack\"><\/a>Vicky Tsai, mentioned above, left her corporate job to found Tatcha. She soon learned the Japanese approach to beauty: less is more. An ancient Japanese text captures this philosophy. This distinctive guide inspires and informs the Tatcha collection. Today, <a href=\"https:\/\/www.sisinternational.com\/it\/come-realizzare-ricerche-per-questioni-legate-alla-cultura-giapponese\/\" title=\"Come realizzare ricerche per il Giappone; La cultura conta!\"  data-wpil-monitor-id=\"4401\">researchers in the US and Japan<\/a> produce each formulation from scratch. They are developing time-honored beauty practices for a contemporary, fast-paced life.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">SK-II<\/span><\/strong><\/p>\n\n\n\n<p>SK-II is a J-beauty brand launched in 1980. Japanese scientists developed the brand in the 1970s. They were exploring the use of more natural ingredients. P&amp;G acquired the brand in 1991, along with Max Factor. Soon afterward SK-II expanded sales from Japan to Korea, Taiwan, and Hong Kong. The brand hit shelves in the Uk in 2000 and made its way to the US.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">Mascara Fairydrops<\/span><\/strong><\/p>\n\n\n\n<p>La personalit\u00e0 televisiva giapponese Aya Yasuda \u00e8 la fondatrice e CEO di Fairydrops Cosmetics. Ha fondato l&#039;azienda partendo dal presupposto che gli occhi sono il segreto per fare bella figura. Yasuda ha sviluppato la sua linea di prodotti per raggiungere questo obiettivo. Fairydrops \u00e8 disponibile in Giappone e negli Stati Uniti.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n            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    \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"j-beauty-opportunities\">Opportunit\u00e0 di J-Beauty<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-cde3ac8f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-cde3ac8f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"K beauty korean (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201cJ-beauty,\u201d the sleeping giant of the cosmetic industry, has woken up. Its key competitor is \u201cK-beauty\u201d or Korean beauty. The latter has the advantages of efficiency and manufacturing speed. However, K-beauty can\u2019t contend with Japan\u2019s far more elaborate and delicate beauty routines. It also cannot compete with its long-term technology investment. Japan&#8217;s obsession with beauty also makes it difficult for K-beauty to compete.<\/p>\n\n\n\n<p>L&#039;industria della bellezza giapponese risale al VI secolo. Elementi come l&#039;originale labbro rosso (la geisha indossava petali di cartamo schiacciati) sono giapponesi. Un altro fattore giapponese sono i pennelli per il trucco in stile calligrafico. Anche l&#039;uso della polvere di riso come opacizzante e fissante per il trucco \u00e8 di origine giapponese. Gran parte di ci\u00f2 che \u00e8 eccitante nella K-beauty viene dal Giappone. La bellezza giapponese riesce a sposare il vecchio e il nuovo con facilit\u00e0.<\/p>\n\n\n\n<p>Il Giappone ha un punto d\u2019appoggio nel mercato statunitense da decenni. La fame per i loro prodotti rimane. Marchi come Shiseido hanno investito nell&#039;innovazione e si stima che la ricerca e lo sviluppo del Giappone siano due anni avanti rispetto a quelli degli Stati Uniti. Una delle innovazioni in fase di sviluppo \u00e8 la tecnologia della pelle artificiale. Questa seconda pelle, realizzata in un polimero elastico resistente, si trova sotto il trucco o i raggi UV. Gli utenti lo tamponano come una lozione e fa scomparire le rughe.<\/p>\n\n\n\n<p>So what sets J-brands apart from their Western competitors? Japanese science and technology enable the efficacy of their products. Their textures are also of a higher quality. This is especially true of creams, SPF products, and foundation. Japanese products can also be used alongside those of the West. Beauty addicts in the West can, therefore, add a product or two from Japan to their existing skincare regimens if they\u2019re not ready to go full J-beauty.<\/p>\n\n\n<h2>La nostra sede a New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piano 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">A proposito di SIS Internazionale<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/\"><span style=\"font-weight: 400;\">SIS Internazionale<\/span><\/a><span style=\"font-weight: 400;\"> offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato.<\/span><a href=\"https:\/\/www.sisinternational.com\/it\/sulla-sua-ricerca-internazionale\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contattaci<\/span><\/a><span style=\"font-weight: 400;\"> per il tuo prossimo progetto di ricerca di mercato.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>La ricerca di mercato di Bellezza giapponese (J-Beauty) fornisce dati, strumenti, strategie e rapporti per offrire opportunit\u00e0 di crescita globale.<\/p>","protected":false},"author":1,"featured_media":65779,"parent":14514,"menu_order":139,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40731","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/40731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=40731"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/40731\/revisions"}],"predecessor-version":[{"id":78448,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/40731\/revisions\/78448"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/65779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=40731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}