{"id":40591,"date":"2022-06-08T04:21:11","date_gmt":"2022-06-08T04:21:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40591"},"modified":"2025-11-15T22:19:36","modified_gmt":"2025-11-16T03:19:36","slug":"analisi-di-mercato-per-test-ab","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/expertise\/industries\/a-b-testing-market-research\/","title":{"rendered":"Ricerche di mercato sui test A\/B"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ricerche di mercato sui test A\/B<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-47a1b263\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-47a1b263\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"AB testing (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ever wondered how some brands manage to understand precisely what their customers desire? The answer lies in A\/B testing market research. This market research not only helps businesses make informed decisions but also enables them to understand their audience\u2019s preferences and behaviors, tailoring their offerings to ensure optimal alignment with market demands and consumer expectations.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-c1cb72ee9e84ce19458aa663bbc986bf is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-da2302de1ae2a79b8eee155bbc049d49\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>Indice<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-a-b-testing-market-research\">Cos\u2019\u00e8 la ricerca di mercato sugli A\/B Testing?<\/a><\/li><li class=\"\"><a href=\"#why-is-a-b-testing-market-research-important-today\">Perch\u00e9 le \u201cricerche di mercato A\/B Testing\u201d sono importanti oggi?<\/a><\/li><li class=\"\"><a href=\"#key-job-titles\">Titoli di lavoro chiave<\/a><\/li><li class=\"\"><a href=\"#key-success-factors\">Fattori chiave del successo<\/a><\/li><li class=\"\"><a href=\"#challenges-of-a-b-testing-market-research\">Sfide delle ricerche di mercato sugli A\/B Testing<\/a><\/li><li class=\"\"><a href=\"#future-outlook-of-a-b-testing-market-research\">Prospettive future delle ricerche di mercato dei test A\/B<\/a><\/li><li class=\"\"><a href=\"#about-a-b-testing-market-research\">Informazioni sulle ricerche di mercato sui test A\/B<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-b-testing-market-research\">Cos\u2019\u00e8 la ricerca di mercato sugli A\/B Testing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B testing is a research method that presents two versions of an app or web page to an audience to evaluate user engagement. In other words, it operates by testing between two versions to see which performs better. AB testing compares a variation against the current model. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, it lets you ask focused questions about changes in your web page or app. You can then use those questions to collect data on the impact of those changes. A\/B testing in market research allows business owners to see the effect of potential adjustments. It shows them the impact their advertising will have on consumer activity. The original version of the page is the \u201cControl,\u201d and the modified version is the \u201cVariation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consideriamo un esempio ipotetico:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clothing and apparel website is trying to determine which look for its new website will generate the most sales. Note that their current page generates about $ 3,000 in monthly sales. They want to do AB testing to see how a change would alter their profits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diamo un&#039;occhiata ai risultati:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Versione 1 (V1) Cambia il titolo della pagina.<\/strong> L&#039;originale ottiene $1500 in profitto e V1 ottiene $1250<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Version 2 (V2) Change in the visual imagery of the page.<\/strong> L&#039;originale ottiene $1450 in profitto e V2 ottiene $1750. Versione 3 (V3) Cambia il layout della pagina. Il controllo attira $1550 in profitto e V2 attira $2500<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From these tests, we can gather a few things. We can see that a variation in the page may negatively or positively affect sales. Version 1 showed that changing the page\u2019s header reduced sales by 17%. Thus, we can see the customers disliked the alteration and that it would be best to limit changes like those.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Version 2, the visual imagery changed, leading to an uptick in sales. We could speculate why there was a boost in sales. The new imagery may have better fit the site&#8217;s color scheme. Additionally, the photography may have looked more professional. Thus, it\u2019s easy to see how A\/B Testing can help find out the best look for your app or web page. Finally, let\u2019s look at Version 3. It has boosted revenue by 67%. In other words, this change led to the largest increase in sales. We can see that adjusting the page\u2019s layout is the most impactful. So, that change would be the best move.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-a-b-testing-market-research-important-today\"><span style=\"font-weight: 400;\">Perch\u00e9 le \u201cricerche di mercato A\/B Testing\u201d sono importanti oggi?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8b997e1c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8b997e1c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"AB testing (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A\/B testing market research is crucial for understanding and responding to consumer behavior in real-time. With users\u2019 attention spans decreasing, businesses have a limited window to capture interest and convert leads. It provides immediate feedback on what works and what doesn\u2019t, allowing brands to swiftly and effectively tweak and optimize their online content.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Furthermore, A\/B testing in market research provides the <\/span>precise, actionable data that businesses need to thrive. The insights from A\/B testing are concrete and grounded in actual user interactions, providing a reliable foundation for informed marketing and product development decisions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ecco alcuni altri vantaggi delle ricerche di mercato dei test A\/B:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Processo decisionale basato sui dati:<\/b><span style=\"font-weight: 400;\"> Market research facilitates decisions grounded in data, mitigating the risk of reliance on intuition or gut feeling. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Esperienza utente migliorata: <\/b><span style=\"font-weight: 400;\">Through continual testing and optimization processes, businesses can craft an online experience that resonates with their audience. The methodology enables refining elements to create a more intuitive and user-friendly interface, fostering higher engagement and satisfaction among users.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Aumento dei tassi di conversione: <\/b><span style=\"font-weight: 400;\">One of the standout benefits of A\/B testing market research is its direct contribution to improving conversion rates. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Efficienza in termini di costi: <\/b><span style=\"font-weight: 400;\">A\/B testing market research is a cost-effective method for optimizing online assets. Instead of investing heavily in large-scale changes without guaranteed returns, businesses can test smaller elements, assess their impact, and implement them if they prove effective. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Mitigazione del rischio: <\/b><span style=\"font-weight: 400;\">By testing changes with a segment of the audience before a full-scale rollout, businesses mitigate the risks associated with website redesign or major updates. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Personalizzazione: <\/b><span style=\"font-weight: 400;\">A\/B testing market research supports the development of personalized content and features. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Aumento del ritorno sull&#039;investimento (ROI):<\/b><span style=\"font-weight: 400;\"> Poich\u00e9 la ricerca di mercato dei test A\/B riguarda fondamentalmente l\u2019ottimizzazione, porta naturalmente a un migliore utilizzo delle risorse e a migliori ritorni sugli investimenti. Quando i cambiamenti vengono testati e convalidati, le aziende possono essere certe che i loro investimenti nello sviluppo e nel marketing produrranno probabilmente risultati positivi.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-job-titles\">Titoli di lavoro chiave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alcuni lavori importanti per una ricerca efficace includono:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scienziato dei dati<\/li>\n\n\n\n<li>Analista di ricerche di mercato<\/li>\n\n\n\n<li>Tester di accessibilit\u00e0<\/li>\n\n\n\n<li>Ingegnere dell&#039;automazione dei test<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors\">Fattori chiave del successo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il test AB comporta molta elaborazione IT e quindi avr\u00e0 bisogno di persone specializzate. \u00c8 essenziale eseguire i test. Inoltre, \u00e8 bene eseguire molte prove con variabili diverse. Questo metodo ti consente di comprendere l&#039;effetto che ogni aspetto della tua pagina web o della schermata dell&#039;app ha sui consumatori. Inoltre, \u00e8 anche essenziale renderli specifici in modo che le tue informazioni siano pi\u00f9 approfondite e preziose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-of-a-b-testing-market-research\"><span style=\"font-weight: 400;\">Sfide delle ricerche di mercato sugli A\/B Testing<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While A\/B testing in market research offers unparalleled insights and optimization opportunities. However, it comes with its own set of challenges that businesses need to navigate to be a really successful company.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Interpretazione errata dei dati: <\/b><span style=\"font-weight: 400;\">Una delle sfide principali con le ricerche di mercato dei test A\/B \u00e8 il rischio di interpretare erroneamente i dati. Un&#039;analisi errata pu\u00f2 portare a conclusioni errate e modifiche fuorvianti, causando potenzialmente pi\u00f9 danni che benefici all&#039;esperienza utente e ai tassi di conversione.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Significato statistico: <\/b><span style=\"font-weight: 400;\">Raggiungere la significativit\u00e0 statistica \u00e8 fondamentale per l\u2019affidabilit\u00e0 dei risultati delle ricerche di mercato dei test A\/B. Campioni di piccole dimensioni o test prematuri possono portare a risultati inconcludenti o fuorvianti, che richiedono un&#039;attenta pianificazione ed esecuzione dei test.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Risorsa intensiva: <\/b><span style=\"font-weight: 400;\">Sebbene la ricerca di mercato basata sui test A\/B sia economicamente vantaggiosa, richiede tempo, competenze e risorse dedicate per pianificare, eseguire, analizzare e implementare i risultati. Le piccole imprese o le startup potrebbero avere difficolt\u00e0 ad allocare risorse sufficienti per test A\/B continui.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Dipendenza dalla tecnologia: <\/b><span style=\"font-weight: 400;\">La ricerca di mercato dei test A\/B fa molto affidamento sulla tecnologia e sugli strumenti. 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  \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Sei pronto a scoprire le informazioni che ti permettono di prendere decisioni pi\u00f9 intelligenti?<\/div>\n            <div class=\"cta-subheading\">Contatta oggi stesso i nostri esperti di ricerca.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contattaci subito!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future-outlook-of-a-b-testing-market-research\"><span style=\"font-weight: 400;\">Prospettive future delle ricerche di mercato dei test A\/B<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A\/B testing in market research holds significant promise for businesses seeking precision and efficiency. Thus, the future outlook of this market research is bright, with emerging trends and technologies further enhancing its applicability and value.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Integrazione con l&#039;Intelligenza Artificiale (AI): <\/b><span style=\"font-weight: 400;\">The future of A\/B testing market research is closely intertwined with advancements in AI. AI can automate the analysis of test results, identifying patterns and insights that human analysts might overlook. This not only speeds up the testing process but also delivers unparalleled precision and accuracy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Personalizzazione su larga scala: <\/b><span style=\"font-weight: 400;\">Con la ricerca di mercato dei test A\/B sempre pi\u00f9 sofisticata, le aziende saranno in grado di ottenere una personalizzazione su una scala senza precedenti. Comprendere i comportamenti e le preferenze dei clienti consentir\u00e0 la creazione di esperienze utente altamente personalizzate, fondamentali per la fidelizzazione e il coinvolgimento dei clienti nell\u2019era digitale.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Ottimizzazione in tempo reale: <\/b><span style=\"font-weight: 400;\">Il futuro promette l\u2019avvento di strumenti e tecnologie che consentano la ricerca e l\u2019ottimizzazione del mercato dei test A\/B in tempo reale. Ci\u00f2 consentir\u00e0 alle aziende di apportare modifiche immediate ai propri contenuti online e alle strategie di marketing, rispondendo tempestivamente al comportamento degli utenti e alle tendenze del mercato.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Test multipiattaforma: <\/b><span style=\"font-weight: 400;\">Con gli utenti che accedono ai contenuti attraverso una moltitudine di dispositivi, la ricerca di mercato multipiattaforma diventer\u00e0 sempre pi\u00f9 vitale. Gli strumenti e le tecnologie futuri faciliteranno test senza interruzioni su diversi dispositivi e piattaforme, garantendo un&#039;esperienza utente coerente e coinvolgente indipendentemente dal punto di accesso.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Approfondimenti guidati dalla comunit\u00e0:<\/b><span style=\"font-weight: 400;\"> Con l\u2019avvento dei social media e delle comunit\u00e0 online, le ricerche di mercato dei test A\/B incorporeranno sempre pi\u00f9 approfondimenti e feedback da queste piattaforme. Questo approccio offrir\u00e0 una comprensione pi\u00f9 olistica delle preferenze e dei comportamenti degli utenti, guidando strategie di test e ottimizzazione pi\u00f9 informate ed efficaci.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-a-b-testing-market-research\">Informazioni sulle ricerche di mercato sui test A\/B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il test A\/B utilizza una combinazione di ricerca qualitativa e quantitativa. Si concentra sull&#039;identificazione di cosa cambiare e come cambiarlo. Inoltre, quantifica quali cambiamenti sono migliori o peggiori. Si vede quanto influenzano le vendite. Questa tecnologia \u00e8 un&#039;eccellente aggiunta al kit di strumenti di un&#039;azienda, ma non pu\u00f2 coprire tutto. Quindi, \u00e8 bene utilizzare focus group, interviste e sondaggi nei tuoi metodi per ottenere le migliori informazioni.<\/p>\n\n\n<h2>La nostra sede a New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piano 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">A proposito di SIS Internazionale<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/\"><span style=\"font-weight: 400;\">SIS Internazionale<\/span><\/a><span style=\"font-weight: 400;\"> offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato.<\/span><a href=\"https:\/\/www.sisinternational.com\/it\/sulla-sua-ricerca-internazionale\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contattaci<\/span><\/a><span style=\"font-weight: 400;\"> per il tuo prossimo progetto di ricerca di mercato.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Con i test A\/B, le aziende prendono decisioni informate e personalizzano le proprie offerte per soddisfare le richieste del mercato e le aspettative dei consumatori.<\/p>","protected":false},"author":1,"featured_media":70137,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40591","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/40591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=40591"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/40591\/revisions"}],"predecessor-version":[{"id":73365,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/40591\/revisions\/73365"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/70137"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=40591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}