{"id":34603,"date":"2020-02-17T15:42:13","date_gmt":"2020-02-17T15:42:13","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34603"},"modified":"2026-05-05T16:50:08","modified_gmt":"2026-05-05T20:50:08","slug":"ricerche-di-mercato-sulle-assicurazioni-contro-i-danni-alla-proprieta","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/competenza\/ricerche-di-mercato-sulle-assicurazioni-contro-i-danni-alla-proprieta\/","title":{"rendered":"Property Casualty Insurance Market Research | SIS"},"content":{"rendered":"
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Property and Casualty Insurance Market Ricerca<\/a><\/span><\/h1>\n
\"Ricerca<\/figure>\n<\/p>\n

Il termine Assicurazione contro danni e danni copre molti tipi di polizze. <\/span><\/h2>\n

\u00c8 un investimento intelligente che pu\u00f2 aiutare te e la tua famiglia in caso di incidente imprevisto sulla tua propriet\u00e0. Pu\u00f2 anche proteggere gli imprenditori e fornire copertura per le azioni legali. <\/span><\/p>\n

L'assicurazione contro danni e danni \u00e8 un tipo di copertura che ti aiuta a proteggerti. Protegge anche la propriet\u00e0 che possiedi. L'assicurazione sulla propriet\u00e0 ti aiuta a coprire le cose che possiedi come la tua auto o la tua casa. Assicurazione contro le vittime significa che la polizza include la copertura della responsabilit\u00e0. Ti protegge se sei responsabile di un incidente che provoca lesioni a qualcun altro. Potresti anche averne bisogno se causi danni agli effetti personali di un'altra persona.<\/span><\/p>\n<\/div>\n

Property Casualty Insurance Market Research: How Carriers Build Pricing Power<\/h1>\n

Property casualty insurance market research has shifted from rate justification to portfolio strategy. Carriers winning share are using primary intelligence to reshape underwriting appetite, distribution economics, and claims experience in parallel.<\/p>\n

The opportunity is significant. Hardening rates in commercial lines, the entry of MGAs into specialty risk, and aerial AI in property assessment have opened pricing dislocations that rigorous research can identify before competitors do. Personal lines carriers rebuilding from catastrophe exposure are repricing entire books, and the carriers doing this with field intelligence rather than actuarial inputs alone are widening combined ratio advantages.<\/p>\n

Why Property Casualty Insurance Market Research Now Drives Combined Ratio Performance<\/h2>\n

Underwriting profit no longer comes from rate adequacy alone. It comes from knowing which risks competitors are mispricing, which agents are steering submissions to which markets, and which insureds will tolerate a renewal increase versus shop. Each of these is a research question, not an actuarial one.<\/p>\n

SIS International Research has found that carriers outperforming on commercial lines combined ratio share a common pattern: they run continuous agent voice-of-channel programs alongside policyholder retention diagnostics, treating the independent agent as both a distribution partner and a primary source of competitive intelligence on appetite shifts at rival markets.<\/span><\/p>\n

The carriers still relying on annual broker satisfaction surveys are operating with stale signal. Submission flow, quote-to-bind ratios, and book transfer activity move within quarters. Research cadence has to match.<\/p>\n

Where Carriers Are Finding New Margin in Specialty and E&S Lines<\/h2>\n

Excess and surplus lines have absorbed risks that admitted carriers exited, including coastal property, habitational, and trucking. The pricing power inside E&S is real, but it depends on knowing where standard markets will return and where they will not. That requires expert interviews with chief underwriting officers across admitted carriers, reinsurance treaty signals, and MGA program tracking.<\/p>\n

Specialty programs at carriers like Markel, W. R. Berkley, and RLI have built durable margin by entering classes too narrow for national carriers to underwrite efficiently. The research question for any carrier evaluating program entry is whether the niche supports defensible loss data, not whether the rate is attractive today.<\/p>\n

The same logic applies to cyber, parametric, and embedded coverage. These are categories where loss history is thin, distribution is fragmented, and competitive intelligence on capacity providers determines whether a launch survives the first hard reinsurance renewal.<\/p>\n

What Distribution Research Reveals About Agent Economics<\/h2>\n

Independent agents direct submissions based on three things rarely captured in carrier scorecards: underwriter responsiveness, claims reputation among their existing book, and contingent commission structure relative to volume. The first two only surface in qualitative research.<\/p>\n

In structured B2B expert interviews SIS has conducted with independent agency principals across the United States, the consistent finding is that carriers ranked highest on submission win rate are not the ones with the best technology platforms. They are the ones whose underwriters return calls within four hours and whose claims adjusters do not require escalation to settle routine commercial property losses.<\/span><\/p>\n

This matters for carriers investing heavily in agent portals and quote engines. The technology spend pays back only when paired with underwriting authority at the desk level. Research that isolates these drivers prevents misallocated investment.<\/p>\n

Direct writers face the inverse question. Progressive and GEICO have built scale in personal auto through media efficiency and pricing sophistication, but the segment of consumers willing to bundle home and auto direct remains constrained by the complexity of homeowners underwriting. Voice-of-customer research on the bundling decision continues to define share movement.<\/p>\n

How Catastrophe Exposure Is Reshaping Personal Lines Strategy<\/h2>\n

Wildfire, convective storm, and hurricane losses have forced carriers to rebuild rate, withdraw from geographies, or restructure deductibles. State Farm and Allstate non-renewals in California and Florida created a void that Mercury, Kemper, and a wave of new entrants are pricing into. The research question is which insureds will accept restricted coverage at adequate rate and which will move to surplus lines or state pools.<\/p>\n

Conjoint analysis on coverage trade-offs, deductible structures, and wind or fire exclusions tells carriers what the loss-cost-justified product can actually sell. Without it, repricing exercises produce rate filings that fail in the market even after regulatory approval.<\/p>\n

SIS International’s proprietary research in personal lines indicates that homeowners willingness to accept percentage deductibles on wind and hail varies sharply by tenure in geography and prior claim experience, and that carriers segmenting renewal strategy on these dimensions retain at materially higher rates than those applying uniform rate actions across a state.<\/span><\/p>\n

The Role of Technology Adoption Research in Underwriting Modernization<\/h2>\n

Aerial imagery, telematics, IoT sensors, and submission-clearance AI are reshaping the cost structure of underwriting. The carriers extracting value are not the ones buying the most tools. They are the ones whose research function tested adoption barriers at the underwriter desk before the procurement decision.<\/p>\n

Nearmap, EagleView, and Cape Analytics have shifted property characteristics capture from inspection to imagery. Telematics from companies like Cambridge Mobile Telematics and Arity has matured personal auto pricing. The competitive question is no longer whether to adopt these inputs, but how to integrate them without disrupting the underwriter workflow that produces consistent loss ratio.<\/p>\n

\n\n\n\n\n\n\n\n\n\n
Research Lever<\/th>\nDecision Supported<\/th>\nTypical Methodology<\/th>\n<\/tr>\n<\/thead>\n
Agent voice-of-channel<\/td>\nDistribution investment, appetite communication<\/td>\nB2B expert interviews, agency segmentation<\/td>\n<\/tr>\n
Policyholder retention diagnostic<\/td>\nRenewal pricing, coverage redesign<\/td>\nConjoint analysis, churn driver modeling<\/td>\n<\/tr>\n
Competitive appetite tracking<\/td>\nClass-of-business entry and exit<\/td>\nUnderwriter interviews, submission flow analysis<\/td>\n<\/tr>\n
Technology adoption assessment<\/td>\nPlatform and data vendor selection<\/td>\nEthnographic desk studies, workflow mapping<\/td>\n<\/tr>\n
Catastrophe product testing<\/td>\nCoverage restructuring, deductible design<\/td>\nQuantitative consumer research, choice modeling<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Source: SIS International Research<\/em><\/p>\n

How Leading Carriers Use Research to Defend and Expand Share<\/h2>\n

The carriers gaining ground in property casualty are running market research as an operating function rather than a project budget. They commission continuous competitive intelligence on three or four target classes, refresh policyholder segmentation against book composition, and track agent sentiment quarterly rather than annually.<\/p>\n

This cadence produces compounding advantage. The carrier that knows six weeks earlier that a regional competitor is pulling out of habitational risk can reposition appetite, communicate to brokers, and price the inflow before submissions arrive elsewhere. The same intelligence delivered after a quarterly board pack is too late.<\/p>\n

SIS has supported this cadence for global insurers across personal lines, commercial lines, and specialty programs through B2B expert interview networks, focus groups with policyholders, and quantitative segmentation studies. The carriers treating property casualty insurance market research as a structural capability rather than an episodic spend are the ones building the pricing power that defines the next cycle.<\/p>\n

A proposito di SIS Internazionale<\/h2>\n

SIS Internazionale<\/a> offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato. Contattaci<\/a> per il tuo prossimo progetto di ricerca di mercato.<\/p>\n

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Related SIS Resources<\/h3>\n