{"id":31864,"date":"2019-06-10T00:16:56","date_gmt":"2019-06-10T00:16:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31864"},"modified":"2026-01-26T17:26:42","modified_gmt":"2026-01-26T22:26:42","slug":"ricerche-di-mercato-sulla-centralita-del-cliente","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/ricerche-di-mercato-sulla-centralita-del-cliente\/","title":{"rendered":"Ricerche di mercato sulla centralit\u00e0 del cliente"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ricerche di mercato sulla centralit\u00e0 del cliente<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-82ce3344\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-82ce3344\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Digital Customer Experience (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Market Research helps companies to become more customer-centric. <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Research is crucial for companies that interact with customers. It provides companies with customer data and makes it easier to understand preferences and buying behavior. Companies can also identify opportunities to attract and keep customers.\u00a0 Key <a href=\"https:\/\/www.sisinternational.com\/it\/analisi-della-soddisfazione-del-cliente\/\" title=\"8 modi per aumentare la soddisfazione del cliente nel commercio al dettaglio\"  data-wpil-monitor-id=\"9279\">ways to boost customer<\/a> centricity include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Velocit\u00e0<\/li>\n\n\n\n<li>Fiducia<\/li>\n\n\n\n<li>Semplicit\u00e0<\/li>\n\n\n\n<li>Sicurezza<\/li>\n\n\n\n<li>Affidabilit\u00e0<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Some industries have traditionally been less customer-centric. <a href=\"https:\/\/www.sisinternational.com\/it\/quali-sono-alcune-tendenze-nel-settore-delle-ricerche-di-mercato\/\" title=\"Quali sono alcune tendenze nel settore delle ricerche di mercato?\"  data-wpil-monitor-id=\"9281\">Research helps these industries<\/a> become more customer-centric:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industria sanitaria<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Molti pazienti si considerano clienti che cercano le migliori cure a prezzi accessibili. Sono loro che guidano il settore sanitario. Tuttavia, la centralit\u00e0 del cliente nel settore \u00e8 rimasta sfuggente. Molti operatori del settore stanno ancora cercando di recuperare il ritardo mettendo il cliente al primo posto. Solo pochi amministratori ospedalieri e medici si concentrano sulla fornitura di servizi incentrati sul cliente. Questa mancanza di centralit\u00e0 del cliente \u00e8 evidente, anche se i pazienti stanno diventando pi\u00f9 selettivi. Hanno il potere di scegliere dove spendere i loro soldi nell\u2019assistenza sanitaria. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industria dei servizi finanziari<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The financial services industry is a state-of-the-art sector. However, it has poor scores in customer centricity. The industry has had a push for digital transformation. However, financial services companies tend to have rigid cultures. This rigidity makes it difficult to achieve high customer satisfaction levels. Most financial <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/traduzione-e-trascrizione\/servizi-di-traduzione-e-trascrizione-in-tedesco\/\" title=\"Servizi di traduzione e trascrizione in tedesco\"  data-wpil-monitor-id=\"6515\">services companies struggle with generating and translating<\/a> customer insights. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/it\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\"  data-wpil-monitor-id=\"9276\">Ricerche di mercato qualitative<\/a> can inspire better services and products for customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Affari senza attriti<\/strong> is a rising trend in Finance.&nbsp; The idea is to reduce the barriers for <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerca-di-consulenza-strategica-fintech\/consulenza-per-lacquisizione-di-clienti-nei-servizi-finanziari\/\" title=\"Servizi finanziari Consulenza per l&#039;acquisizione di clienti\"  data-wpil-monitor-id=\"9289\">customers to use products and services<\/a>.&nbsp; Still, companies in this industry can benefit from delivering more <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/esperienza-del-cliente-digitale-per-ricerche-di-mercato\/\" title=\"Ricerche di mercato sull\u2019esperienza del cliente digitale (CX).\"  data-wpil-monitor-id=\"9283\">customer centric experiences<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industria delle telecomunicazioni<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The telecoms industry struggles the most with customer centricity. It includes cable TV, wireless, and telephone, and satellite companies. Most companies in the industry are not set-up to become customer-centric. They operate on a yearly budgeting process with a well-defined top-down system. It leaves little to no room for bottom-up feedback. Besides, their <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerca-di-consulenza-strategica-fintech\/consulenza-per-la-fidelizzazione-dei-clienti-nei-servizi-finanziari\/\" title=\"Consulenza per la fidelizzazione dei clienti nei servizi finanziari\"  data-wpil-monitor-id=\"9285\">customers compare products and services<\/a> online before choosing a company. With such dynamics, telecom companies face a real challenge. Research helps the Telecommunications industry to become more responsive and attuned to customer needs. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industria dei servizi pubblici <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">La rivoluzione digitale sta sconvolgendo il settore dei servizi di pubblica utilit\u00e0. Le aziende di questo settore devono affrontare nuove sfide per soddisfare le aspettative degli utenti finali. Man mano che le esperienze dei clienti si evolvono, diventa pi\u00f9 difficile trovare nuovi modi per coinvolgerli. I clienti hanno a loro disposizione nuovi punti di contatto digitali, compresi i social media. Ora possono raccogliere informazioni sui marchi prima di interagire con loro. Poich\u00e9 le aspettative dei clienti stanno cambiando, diventa difficile soddisfarle. \u00c8 anche difficile mantenere la loro lealt\u00e0. \u00c8 difficile per queste aziende fornire un&#039;esperienza cliente fluida. Ecco alcuni dei motivi per cui: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Infrastrutture complesse <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Processi frammentati <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mancanza di agilit\u00e0 aziendale <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Capacit\u00e0 di servizio clienti sconnesse. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Industria assicurativa<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The insurance industry has faced several changes over the years. These <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerca-di-consulenza-strategica-fintech\/consulenza-strategica-per-la-ricerca-di-mercato-nella-gestione-del-cambiamento-dei-servizi-finanziari\/\" title=\"Ricerca di mercato e consulenza strategica sulla gestione del cambiamento dei servizi finanziari\"  data-wpil-monitor-id=\"9287\">changes have necessitated customer-centric services<\/a>. However, the traditional organizational structure of these companies gets in the way. They depend on independent insurance agents or third-party brokers. The lack of direct customer contact makes it difficult to achieve customer centricity. Still, these companies are seeking to shift to a more customer-centric model. However, they need to overcome challenges such as rising consumerism. They also need to conquer their obsession with the use of technology and high rates of talent churn. These companies need to change their capability to compete. They have to deliver services consistent with customer expectations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Informazioni sulla ricerca di mercato sulla centralit\u00e0 del cliente<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Customer Centricity aims to provide a positive customer experience throughout an interaction. It involves putting the customer first and their needs at the core of the business. However, companies in some sectors find it difficult to achieve customer centricity. These sectors include healthcare, financial services, telecommunications, utilities, and insurance industries. Their challenges may be due to the dynamics of their industries. The <a href=\"https:\/\/www.sisinternational.com\/it\/ricerche-di-mercato-sulla-casa-intelligente\/\" title=\"Ricerche di mercato per la casa intelligente\"  data-wpil-monitor-id=\"9273\">solution is market research<\/a>, which will open avenues. It will also expose these companies to new ways of doing business.<\/span><\/p>\n\n\n\n<p>We conduct Qualitative, Quantitative, and Strategy Research.\u00a0 Key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gruppi di discussione<\/li>\n\n\n\n<li>Interviste ai clienti<\/li>\n\n\n\n<li>Sondaggi<\/li>\n\n\n\n<li>Co-creazione<\/li>\n\n\n\n<li>Etnografia per la casa, l&#039;ufficio e il negozio<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Scopri come la ricerca di mercato Customer Centricity pu\u00f2 trasformare la tua azienda.<\/p>","protected":false},"author":1,"featured_media":64779,"parent":14650,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31864","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/31864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=31864"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/31864\/revisions"}],"predecessor-version":[{"id":81553,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/31864\/revisions\/81553"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/64779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=31864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}