{"id":31802,"date":"2019-06-09T19:57:51","date_gmt":"2019-06-09T19:57:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31802"},"modified":"2026-01-26T18:12:34","modified_gmt":"2026-01-26T23:12:34","slug":"narrazione-di-ricerche-di-mercato","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/narrazione-di-ricerche-di-mercato\/","title":{"rendered":"Ricerche di mercato sul racconto di storie"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ricerche di mercato sul racconto di storie<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e57ef5f4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e57ef5f4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Interview (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Gli esseri umani si raccontano storie da millenni.&nbsp; <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Story Telling is an important part of history and the human experience.&nbsp; In ancient times, humans communicated important information through stories around campfires.&nbsp; Today, c<\/span><span style=\"font-weight: 400;\">ompanies are opting for new ways to share information about their brands. They need innovative <a href=\"https:\/\/www.sisinternational.com\/it\/analisi-della-soddisfazione-del-cliente\/\" title=\"8 modi per aumentare la soddisfazione del cliente nel commercio al dettaglio\"  data-wpil-monitor-id=\"9286\">ways to reach the customers<\/a> at their disposal. In a bid to foster <a href=\"https:\/\/www.sisinternational.com\/it\/sis-ricerca-del-marchio-e-fidelizzazione-del-cliente\/\" title=\"Ricerche di mercato sui marchi e fidelizzazione dei clienti\"  data-wpil-monitor-id=\"9278\">loyalty and draw more customers<\/a>, they have resorted to storytelling. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Raccontare la tua storia \u00e8 ora una componente essenziale per affermare il tuo marchio. Definir\u00e0 il modo in cui le persone ti vedono. Consente inoltre ai clienti di iniziare a stabilire una relazione con te e la tua attivit\u00e0. Fallo bene e potrai sviluppare un marchio fiorente con un grande futuro. Le persone compreranno da te se gli piace quello che fai, i tuoi ideali e le storie che condividi.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Storytelling is an enormous realm that you can explore from many different perspectives. It involves sharing stories and experiences to a particular audience. These stories must have a sense of purpose. A key question arises thereof, how do you know the type of stories to tell? To answer this question, logic demands that <a href=\"https:\/\/www.sisinternational.com\/it\/la-migliore-azienda-di-ricerche-di-mercato-quantitative-a-livello-mondiale\/\" title=\"La migliore societ\u00e0 di ricerche di mercato quantitative a livello mondiale\"  data-wpil-monitor-id=\"9271\">companies conduct both Qualitative and Quantitative Research<\/a>. In this way, they can improve the very pillars of the storytelling.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Le ricerche di mercato aiutano a trovare personaggi appropriati<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Companies sometimes recycle stories, and at times the method is over-used. Creating the perfect characters for the roles can also be tricky. Thus, market <a href=\"https:\/\/www.sisinternational.com\/it\/creazione-di-organi-tramite-stampanti-3d\/\" title=\"Creazione di organi e ricerche di mercato sulle stampanti 3D\"  data-wpil-monitor-id=\"9288\">ricerca<\/a> comes in handy to form the base for character creation. &nbsp;For example, the lead actor and antagonist are unlikely to make similar decisions. Qualitative Research equips the storytellers with the right data to form unique characters. It also helps them to develop roles for these characters. As a consequence, your storytelling will spur the reasoning of the customers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Le ricerche di mercato aiutano a sviluppare trame autentiche<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Abbiamo sentito parlare di storie che si sgretolano a causa di una serie di recensioni negative da parte dei clienti o del pubblico. Le sceneggiature che formano le storie dovrebbero essere originali, con un senso di flusso. Le ricerche di mercato impediscono agli storyteller di creare contenuti ripetitivi, noiosi e poco brillanti. Fornisce una variet\u00e0 di materiale da cui \u00e8 possibile sviluppare trame epiche. Le storie derivate da tale ricerca cattureranno l&#039;attenzione del tuo pubblico. Avranno anche un impatto permanente sulla loro opinione su un particolare prodotto o idea.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Le ricerche di mercato creano illustrazioni e metafore<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sometimes, you can encapsulate your purpose in an incomprehensible chunk of the tale. Picking out the right metaphor to enable quick grasping of content is very crucial. Quantitative Research allows storytellers to come up with better metaphors. This type of <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/chief-information-officer-cio-ricerche-di-mercato\/\" title=\"Ricerca di mercato del Chief Information Officer (CIO).\"  data-wpil-monitor-id=\"9280\">Research can summarize a load of information<\/a> to drive a point home. It serves to propel consumer satisfaction as well as win over stakeholders\u2019 support.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Le ricerche di mercato aiutano gli storyteller a creare punti di svolta e climax<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The turning point and the climax go hand in hand. Storytellers need a riveting turning point- from a wrong decision to a good one, which can elicit positive reaction about a particular <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/curriculum-di-esperienza\/ricerche-di-mercato-sui-prodotti-per-la-cura-personale\/\" title=\"Ricerche di mercato sui prodotti per la cura personale\"  data-wpil-monitor-id=\"9274\">product in the market<\/a>. Market <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerca-di-mercato-sul-punto-di-acquisto\/\" title=\"Ricerca di mercato sul punto di acquisto\"  data-wpil-monitor-id=\"9282\">ricerca<\/a> can help to form a sound basis and reasoning for the turning point. It can also help storytellers to portray it in a positive light. A turning point trickles down to the climax. In the end, this climax aims to cement the understanding and \u2018pledge of loyalty\u2019 towards the product. Market research is critical if you want to achieve these lofty goals.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Informazioni sulle ricerche di mercato sul racconto di storie<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Storytelling is the new mode of customer attraction. It leads to conviction towards a specific business product. It would help if you did proper and thorough market research so that the story is a success. It also has to meet its intended purpose, which is to help build your brand. In essence, market <a href=\"https:\/\/www.sisinternational.com\/it\/the-impact-of-desk-research-on-strategic-decision-making\/\" title=\"The Impact of Desk Research on Strategic Decision-Making\"  data-wpil-monitor-id=\"9284\">research is the backbone of any impactful<\/a> storytelling.&nbsp; We conduct:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Imbarco sulla storia<\/li>\n\n\n\n<li>Home, <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/ricerca-videoetnografica\/\" title=\"Ricerca etnografica video\"  data-wpil-monitor-id=\"6796\">Video &amp; Street Ethnography<\/a><\/li>\n\n\n\n<li>Scrittura, produzione e montaggio video<\/li>\n\n\n\n<li>Laboratori di marca<\/li>\n\n\n\n<li>Gruppi di discussione<\/li>\n\n\n\n<li>Co-creazione<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Scopri come le ricerche di mercato sullo storytelling possono migliorare le tue prestazioni.<\/p>","protected":false},"author":1,"featured_media":62677,"parent":14650,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31802","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/31802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=31802"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/31802\/revisions"}],"predecessor-version":[{"id":81552,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/31802\/revisions\/81552"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/62677"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=31802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}