{"id":31447,"date":"2019-04-14T22:09:37","date_gmt":"2019-04-14T22:09:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31447"},"modified":"2026-01-26T17:17:20","modified_gmt":"2026-01-26T22:17:20","slug":"ricerche-di-mercato-per-la-scoperta-dei-clienti","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/ricerche-di-mercato-per-la-scoperta-dei-clienti\/","title":{"rendered":"Ricerche di mercato sulla scoperta dei clienti"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ricerche di mercato sulla scoperta dei clienti<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-289d7016\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-289d7016\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Customer shopping (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">I clienti sono il cuore di ogni azienda. Ti aiutiamo a trovarli.<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s not enough to have an innovative product idea or to charge reasonable prices for everything. You still need a potential market to target. Of course, it\u2019s essential to optimize product development. Even more important is getting the right experts to help you <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerca-di-consulenza-strategica-fintech\/acquista-ora-paga-dopo-ricerche-di-mercato-bnpl\/\" title=\"Buy Now Pay Later Market Research\"  data-wpil-monitor-id=\"5125\">pay attention to Customer Discovery Market Research<\/a>. Businesses should spend the time and money needed to optimize <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerca-di-consulenza-strategica-fintech\/ricerca-di-mercato-antiriciclaggio\/\" title=\"Anti Money Laundering Market Research\"  data-wpil-monitor-id=\"5188\">Ricerche di mercato sulla scoperta dei clienti<\/a>. This analysis will help you to understand your customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather than seeing the big picture, Customer Discovery looks at the issue at the micro level. It\u2019s better to do this type of research in person. The researcher interviews those involved and asks them how they deal with specific tasks. He or she will also find out if they have any challenges. This type of research is about discovering the customer\u2019s needs and problems when trying to do a task.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Metodi di ricerca di mercato per la scoperta dei clienti<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ecco alcuni metodi per eseguire ricerche di mercato sulla scoperta dei clienti:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Etnografia<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ethnography is the perfect tool for <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/curriculum-di-esperienza\/curriculum-dellesperienza-negli-studi-etnografici\/\" title=\"Esperienza in ricerche di mercato etnografiche\"  data-wpil-monitor-id=\"6358\">Ricerche di mercato sulla scoperta dei clienti<\/a>. The term \u201cethnography\u201d describes any qualitative <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-ricerca-quantitativa-qualitativa\/ricerche-di-mercato-etnografiche\/\" title=\"Ricerche di mercato etnografiche\"  data-wpil-monitor-id=\"6461\">ricerca<\/a> project that provides an in-depth, detailed description of the everyday life and practice of an ethnic group. The insights you&#8217;ll get can give you a comprehensive view of the market and customers. Business organizations can get complete strategic directions to various aspects of corporate planning. Some market players perceive ethnography as an inefficient or time-consuming tool. Still, it can provide useful insights. The process helps companies to understand the requirements and needs of their consumers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Bella caccia<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Coolhunting is the simplest market research method because of its concept, and many companies consider it the secret of their success. Some people refer to this new technique as trend-spotting. For coolhunting, the <a href=\"https:\/\/www.sisinternational.com\/it\/copertura\/ricerche-di-mercato-asiatiche\/ricerche-di-mercato-filippine\/\" title=\"Ricerche di mercato filippine\"  data-wpil-monitor-id=\"4012\">researcher observes the market<\/a> relative to your business needs. They then make predictions based on their analysis. You can use cool hunting as a subset of trend analysis to make better decisions. &nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Interviste di strada e spedizioni di strada<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The Street Expeditions technique, where the researchers do a complete analysis of different streets, is one of the best. It can provide you with complete information about the market. This analysis tells them what the customers are seeking. You will get information about the location of your target customers. This information will help you to increase your sales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Caccia alle tendenze<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Trend Hunting is the perfect way to understand what is on the mind of the public. It helps organizations to understand current cultural trends around the world. It also helps them to forecast what is going to happen in the market in the future. Businesses can use Trend Hunting to research their customers. It will assist them in discovering the market based on the latest trends.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Approfondimenti sulla comunit\u00e0<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Gli approfondimenti della community possono essere il modo migliore per effettuare ricerche di mercato sulla scoperta dei clienti. Puoi raccogliere e utilizzare gli approfondimenti della community da varie risorse per fornire dati aggiornati e pertinenti per i mercati target della tua organizzazione. Ti aiuta a capire i consumatori. Ti aiuta anche a sviluppare strategie migliori per scoprire i tuoi nuovi clienti.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Informazioni sulla ricerca di mercato sulla scoperta dei clienti<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You need customers who are willing to buy your products. Without them, your innovative ideas can never provide you with any benefit. You need to <a href=\"https:\/\/www.sisinternational.com\/it\/copertura\/ricerche-di-mercato-africane\/ricerche-di-mercato-in-mozambico\/\" title=\"Ricerche di mercato in Mozambico\"  data-wpil-monitor-id=\"4014\">research your potential market<\/a> to enhance your customer development. That is the only way to achieve success in the market. The methods mentioned above are beneficial for market research. They help you to understand the consumers around you. When you use them, you can make better decisions for your organization.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Forniamo ricerche di mercato sulla scoperta dei clienti per aiutarti a trovare nuovi clienti e aumentare le vendite.<\/p>","protected":false},"author":1,"featured_media":62654,"parent":14650,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31447","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/31447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=31447"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/31447\/revisions"}],"predecessor-version":[{"id":80043,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/31447\/revisions\/80043"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/62654"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=31447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}