{"id":28220,"date":"2018-10-27T18:21:35","date_gmt":"2018-10-27T18:21:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=28220"},"modified":"2026-03-12T22:43:20","modified_gmt":"2026-03-13T02:43:20","slug":"ricerche-di-mercato-nel-settore-edile","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/construction-market-research-solutions\/ricerche-di-mercato-nel-settore-edile\/","title":{"rendered":"Ricerche sul mercato delle costruzioni"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>Ricerche sul mercato delle costruzioni<\/strong><\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d1d1ba9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d1d1ba9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Construction (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Construction-17-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Le ricerche di mercato sono sempre pi\u00f9 importanti nel settore delle costruzioni.&nbsp; <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/sisaisolutions.com\/ai-in-construction\/\" target=\"_blank\" rel=\"noopener\">Ricerche sul mercato delle costruzioni<\/a> uncovers insights into Consumer and Business behaviors, new materials, competitive landscapes, and changing regulations. Construction projects can be large, so research-based planning and strategies are important to minimize cost and maximize returns.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS Research and Strategy provides access to stakeholders, contractors, and Decision Makers, as a result, we often interview Engineers, Architects, Home Builders, Facility Managers, City Planners, Companies, and Contractors. There can be different levels of decision-makers and stakeholder influence in Construction, therefore, research uncovers the stakeholders to speak to meet your strategic priorities.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Research solutions in the Construction Industry include Price Testing, Location Research, <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-ricerca-quantitativa-qualitativa\/ricerche-di-mercato-sul-percorso-del-cliente\/\" title=\"Ricerche di mercato sul percorso del cliente\" data-wpil-monitor-id=\"9381\">Customer Journey Research<\/a>, Usability Testing, including Strategic Analysis of Markets, also Distribution Channels.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ricerca qualitativa<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Qualitative Research examines attitudes, opinions, and behavior and consequently explores the &#8220;why&#8221; and &#8220;how&#8221; behind behavior and attitudes. It uncovers preferences, likes, customer needs, product substitutes, and competitors for your product, so it is vital for understanding the fundamental reasons behind consumer decisions. Market analysts conduct <a href=\"https:\/\/www.sisinternational.com\/it\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\" data-wpil-monitor-id=\"9375\">ricerca di mercato qualitativa<\/a> using observation and open-ended questions, so the common methodologies we use include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviste approfondite<\/li>\n\n\n\n<li>Gruppi di discussione<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-ricerca-quantitativa-qualitativa\/focus-group-online\/\" title=\"Focus group on-line\" data-wpil-monitor-id=\"9379\">Focus group on-line<\/a><\/li>\n\n\n\n<li>Comunit\u00e0 digitali<\/li>\n\n\n\n<li>Etnografia<\/li>\n\n\n\n<li>Ricerca sull&#039;usabilit\u00e0<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">I ricercatori qualitativi possono condurre interviste esecutive dettagliate faccia a faccia, inoltre, possono utilizzare metodi qualitativi online e focus group faccia a faccia e comunit\u00e0 online.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ricerca quantitativa<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Le imprese di costruzione possono trarre vantaggio dai sondaggi e dai dati e dalle analisi forniti dai sondaggi. I dati quantitativi possono essere utilizzati per comprendere le esigenze, gli atteggiamenti, le preferenze di acquisto delle parti interessate, nonch\u00e9 la disponibilit\u00e0 a pagare e la sensibilit\u00e0 ai prezzi. Un vantaggio \u00e8 che \u00e8 pi\u00f9 semplice misurare la misura in cui un comportamento si applica a un campione pi\u00f9 ampio e, di conseguenza, i dati possono fornire agli analisti un quadro pi\u00f9 preciso del mercato.<\/span><\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">I metodi quantitativi includono:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sondaggi telefonici<\/li>\n\n\n\n<li>Sondaggi on-line<\/li>\n\n\n\n<li>Ricerca sui prezzi<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">A common data collection method is <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-tramite-interviste-telefoniche-assistite-da-computer\/\" title=\"Ricerche di mercato sui colloqui telefonici assistiti da computer\" data-wpil-monitor-id=\"9377\">Computer Assisted Telephone Interviewing<\/a> (CATI), moreover, Researchers can also conduct web-based data collection, often via email link to a URL.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Ricerca strategica nei mercati delle costruzioni<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The construction industry can have complex decision-making processes; for this reason, developing <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/e-la-crescita-globale\/consulenza-strategica-sui-mercati-emergenti\/\" title=\"Consulenza strategica sui mercati emergenti\" data-wpil-monitor-id=\"9387\">strategies in construction markets<\/a> can be a challenge. <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/consulenza-per-lospitalita-turistica-turistica\/consulenza-strategica-per-ricerche-di-mercato-da-parte-di-societa-di-gestione-alberghiera\/\" title=\"Societ\u00e0 di gestione alberghiera Ricerche di mercato e consulenza strategica\" data-wpil-monitor-id=\"9383\">Strategy Research also examines a company&#8217;s<\/a> position relative to Competitors, Industries, Supply Chains, and Distribution Channels.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La ricerca strategica esplora:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Opportunit\u00e0 di mercato<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Ingresso nel mercato, fattibilit\u00e0 e dimensionamento<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Intuizioni e reazioni della concorrenza<\/span><\/li>\n\n\n\n<li>Migliori pratiche<\/li>\n\n\n\n<li>Innovazione<\/li>\n\n\n\n<li>Approfondimenti sul panorama del mercato<\/li>\n\n\n\n<li>Vai a Strategie di mercato<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Strategy Researchers use Qualitative and Quantitative insights in addition to detailed <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/it\/how-to-conduct-effective-desk-research\/\" title=\"How to Conduct Effective Desk Research\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"764\">Ricerca a tavolino<\/a> and other proprietary sources to prepare comprehensive strategic reports. Likewise, Secondary Research or <a href=\"https:\/\/www.sisinternational.com\/it\/the-impact-of-desk-research-on-strategic-decision-making\/\" title=\"The Impact of Desk Research on Strategic Decision-Making\" data-wpil-monitor-id=\"9376\">Scrivania<\/a> Research sources include government statistics, company websites, trade publications, and published reports.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Opportunit\u00e0, tendenze e nuove tecnologie<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">IL <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210111005587\/en\/Global-Construction-Industry-Report-2021-10.5-Trillion-Growth-Opportunities-by-2023---ResearchAndMarkets.com#:~:text=The%20global%20construction%20industry%20is,non%2Dresidential%2C%20and%20infrastructure.\" target=\"_blank\" rel=\"noopener\">settore edile globale<\/a> continua a cercare modi per sfruttare la tecnologia. Gli analisti sperano di utilizzare la tecnologia per affrontare le sfide di lunga data legate alla produttivit\u00e0 del settore perch\u00e9 l\u2019edilizia presenta un alto grado di rischio e volume di lavoro, oltre a bassi margini di produttivit\u00e0 e profitto. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many industry analysts believe that the <a href=\"https:\/\/www.sisinternational.com\/it\/industry-forecast\/construction-industry-forecast\/\" title=\"Construction Industry Forecast\" data-wpil-monitor-id=\"9385\">construction<\/a> industry is ripe for positive disruption, as a result, they expect certain technology trends to make a profound impact on the industry. These trends include cloud and mobile applications, 3D printing, 4D, and 5D building information modeling. Additionally, construction may also see benefits from the Internet of Things (IoT).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ricerca di mercato sui decisori edilizi<\/h2>\n\n\n\n<p>Intervistiamo una variet\u00e0 di decisori edili come:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falegnami<\/li>\n\n\n\n<li>Responsabili della costruzione<\/li>\n\n\n\n<li>Appaltatore generale<\/li>\n\n\n\n<li>Ingegneri professionisti registrati<\/li>\n\n\n\n<li>Lavoratori edili e operai<\/li>\n\n\n\n<li>Caposquadra<\/li>\n\n\n\n<li>Operatori di attrezzature<\/li>\n\n\n\n<li>Leader sindacali<\/li>\n\n\n\n<li>Installatori<\/li>\n\n\n\n<li>Consulenti edili<\/li>\n\n\n\n<li>Conciatetti<\/li>\n\n\n\n<li>Muratori e Operai della Massoneria<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Vantaggi delle ricerche di mercato delle costruzioni<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Market Research provides focus and direction; in addition, it helps companies to identify customer needs, new opportunities, and potential challenges they can address. The market analysis allows firms to deliver against their business objectives, therefore, enabling them to measure and direct their progress toward their end goals.&nbsp;<\/span><\/p>\n\n\n\n<p>La consulenza strategica e sulle ricerche di mercato delle costruzioni offre i seguenti vantaggi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maggiore redditivit\u00e0 del cliente<\/li>\n\n\n\n<li>Indicazioni sul lancio di nuovi prodotti<\/li>\n\n\n\n<li>Approfondimenti sul percorso del cliente<\/li>\n\n\n\n<li>Informazioni sui prezzi che massimizzano i profitti<\/li>\n\n\n\n<li>Informazioni sulla concorrenza che scoraggiano le minacce della concorrenza<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Scopri di pi\u00f9 su come possiamo aiutarti a raggiungere i tuoi obiettivi strategici.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS International Research conduce ricerche sul mercato delle costruzioni e consulenza strategica, fornendo informazioni utili ai decisori.<\/p>","protected":false},"author":1,"featured_media":62974,"parent":84498,"menu_order":38,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28220","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/28220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=28220"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/28220\/revisions"}],"predecessor-version":[{"id":84497,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/28220\/revisions\/84497"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/84498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/62974"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=28220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}