{"id":27246,"date":"2018-07-11T03:59:57","date_gmt":"2018-07-11T03:59:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27246"},"modified":"2026-01-25T18:45:31","modified_gmt":"2026-01-25T23:45:31","slug":"ricerche-di-mercato-nella-silicon-valley-e-nella-silicon-alley","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/copertura\/north-america\/copertura-degli-stati-uniti\/ricerche-di-mercato-nella-silicon-valley-e-nella-silicon-alley\/","title":{"rendered":"Ricerche di mercato nella Silicon Valley e nella Silicon Alley"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ricerche di mercato nella Silicon Valley e nella Silicon Alley<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-da2e47d4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-da2e47d4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Silicon Valley (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"silicon-valley-and-san-francisco\"><b>Silicon Valley e San Francisco<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">La Silicon Valley \u00e8 la sede di molte delle principali aziende tecnologiche degli Stati Uniti. <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">La sua posizione \u00e8 la California settentrionale, nella regione meridionale di San Francisco. Gli innovatori della Silicon Valley hanno inventato la tecnologia dei microprocessori, insieme ad altre tecnologie informatiche vitali. Questi esperti costruirono anche il microcomputer o il PC.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-0c1a31f0791f4a1656295793c5d855b8 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-79e9df9461b6c88510e4802b0ff42b34\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#silicon-valley-and-san-francisco\">Silicon Valley e San Francisco<\/a><\/li><li class=\"\"><a href=\"#silicon-alley-manhattan-and-brooklyn-new-york\">Silicon Alley: Manhattan e Brooklyn, New York<\/a><\/li><li class=\"\"><a href=\"#about-market-research-in-silicon-valley-and-silicon-alley\">Informazioni sulle ricerche di mercato nella Silicon Valley e nella Silicon Alley<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Opportunities abound in the technology sector, where companies are leading in winner-take-all markets. &nbsp;Digital Disruption is affecting almost every industry, and Silicon Valley is at the epicenter of Digital Disruption. &nbsp;The Sharing Economy has also seen new apps and websites emerge in which peer-to-peer transactions occur. Major global ridesharing companies are based in Silicon Valley. &nbsp;Technology companies are increasingly creating platforms that match supply and demand, and create massive economies of scale that dominate industries.<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-75d781f5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-75d781f5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Silicon Valley (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since the early days of computing, Silicon Valley has enjoyed explosive growth. This trend continues today. &nbsp;In addition to being America\u2019s technology capital, other global technology companies have operations and R&amp;D centers in Silicon Valley. &nbsp;Leasing activity is also robust in the Valley. Tenant demand has also shown a recent increase.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Gli analisti tecnologici prevedono che presto emergeranno diverse tendenze dalla Silicon Valley. Ci sar\u00e0 un aumento delle esperienze condivise e coinvolgenti. La realt\u00e0 virtuale e quella aumentata si fonderanno per creare un nuovo concetto: la realt\u00e0 mista. L\u2019intelligenza artificiale trasformer\u00e0 la progettazione dei prodotti. Le criptovalute e le altre tecnologie blockchain si evolveranno.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I venture capitalist hanno dichiarato la loro preferenza per aree di investimento sicure e mature. I venture capitalist stanno mostrando interesse per le imprese basate sulla comunit\u00e0, il benessere e gli e-sport. Hanno anche espresso interesse per l\u2019intelligenza artificiale. Altre aree di interesse sono l\u2019apprendimento automatico e l\u2019erogazione dell\u2019assistenza sanitaria.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Still, Silicon Valley needs to <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerca-di-consulenza-strategica-fintech\/acquista-ora-paga-dopo-ricerche-di-mercato-bnpl\/\" title=\"Buy Now Pay Later Market Research\"  data-wpil-monitor-id=\"5129\">pay more attention to market research<\/a>. Almost half of all defunct Silicon Valley startups go belly up because of lack of market need. Another critical mistake of many failed startups is that they misjudge the competition. Knowing about similar products can offer valuable insights into customers\u2019 likes and dislikes. It can also give an idea of what features companies should add to products. Competitive Intelligence and Analysis can also tell businesses how much customers are willing to pay and inform ways to boost Willingness to Pay (WTP).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La Silicon Valley \u00e8 ancora molto pi\u00f9 avanti rispetto ad altre regioni quando si parla di innovazione. I posti di lavoro abbondano nel settore tecnologico. Molti residenti hanno titoli di studio in settori tecnici e scientifici. Tuttavia, una delle tendenze recenti nella Valle \u00e8 l\u2019esodo dei residenti, spinto dagli alti prezzi delle case. Il precedente afflusso di residenti si \u00e8 invertito. Il distretto ha recentemente registrato una perdita di 42 residenti al mese.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Silicon Valley vs. Silicon Alley Data<\/title>\n    <style>\n        \/* Responsive Table & SIS International-inspired Styling\n          - Uses corporate blue and a clean, sans-serif font.\n          - Fully responsive design ensures no page distortion on any device.\n        *\/\n        \n        .sis-table-container {\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n            margin: 2em 0;\n            width: 100%;\n            \/* Allows horizontal scroll on small screens to prevent page distortion *\/\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch; \/* Smooth scrolling on iOS *\/\n        }\n\n        .sis-table-container h3 {\n            font-size: 1.5rem; 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\/* Light gray alternate rows *\/\n        }\n\n        .sis-table tbody tr:last-of-type {\n            border-bottom: 2px solid #005cbf; \/* Match header blue *\/\n        }\n\n        .sis-table td {\n            color: #444;\n            font-size: 0.95rem; \n            vertical-align: top;\n        }\n        \n        \/* Align the data columns to the right for numerical values *\/\n        .sis-table td:nth-child(2),\n        .sis-table td:nth-child(3) {\n            text-align: center;\n            white-space: nowrap; \n        }\n        .sis-table th:nth-child(2),\n        .sis-table th:nth-child(3) {\n            text-align: center;\n        }\n\n        .sis-table-container .source-caption {\n            margin-top: 10px;\n            font-size: 0.85rem; \n            color: #555;\n            font-style: italic;\n        }\n\n        .sis-table-container .source-caption a {\n            color: #005cbf; \/* Match brand blue *\/\n            text-decoration: none;\n        }\n\n        .sis-table-container .source-caption a:hover {\n            text-decoration: underline;\n        }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \n      HTML for WordPress:\n      Copy and paste the code from .sis-table-container start to end into a Custom HTML block.\n    -->\n    <div class=\"sis-table-container\">\n        \n        <h3>Comparative Market Metrics of U.S. Technology Hubs<\/h3>\n\n        <table class=\"sis-table\">\n            <thead>\n                <tr>\n                    <th>Indicator<\/th>\n                    <th>Silicon Valley (Santa Clara County)<\/th>\n                    <th>Silicon Alley (New York City)<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td>Total Workforce (Approx.)<\/td>\n                    <td>~1.0 Million<\/td>\n                    <td>~4.5 Million<\/td>\n                <\/tr>\n                <tr>\n                    <td>Median Household Income<\/td>\n                    <td>~$140,000+<\/td>\n                    <td>~$75,000<\/td>\n                <\/tr>\n                <tr>\n                    <td>Tech-Related Employment Density<\/td>\n                    <td>Very High (Focus on hardware, AI, core engineering)<\/td>\n                    <td>High (Focus on FinTech, media, ad-tech)<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Venture Capital Funding (Annual)<\/td>\n                    <td>Dominant U.S. Share<\/td>\n                    <td>Top 3 U.S. Share<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Primary Industry Focus<\/td>\n                    <td>Software, Semiconductors, Bio-Tech<\/td>\n                    <td>Finance, Media, E-commerce<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n\n        <p class=\"source-caption\">\n             Source: Based on data compiled from the <a href=\"https:\/\/data.census.gov\/cedsci\/\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. Census Bureau American Community Survey<\/a> E <a href=\"https:\/\/pitchbook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PitchBook\/NVCA Venture Monitor<\/a> reports from recent periods.\n        <\/p>\n\n    <\/div>\n\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"silicon-alley-manhattan-and-brooklyn-new-york\"><b>Silicon Alley: Manhattan e Brooklyn, New York<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">La Silicon Alley si \u00e8 ampliata. Si \u00e8 diffuso per la prima volta nel quartiere TriBeCa. Ora comprende l\u2019intera citt\u00e0, con startup tecnologiche in crescita in ogni distretto. Brooklyn sta attirando pi\u00f9 aziende CreativeTech e UrbanTech. La biotecnologia e la tecnologia alimentare stanno spuntando nel Queens. Imprese di bene sociale si stanno creando nel Bronx e ad Harlem. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Questo spread indica la crescita e la maturit\u00e0 del settore tecnologico a New York. C\u2019\u00e8 un crescente supporto per la tecnologia. Nuove campagne come &quot;<\/span><a href=\"https:\/\/madeinnyc.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prodotto a New York<\/span><\/a><span style=\"font-weight: 400;\">\u201d promote New York as a startup center and promote the brand of New York. &nbsp;There is also no shortage of workspaces, incubators, accelerators, events, business groups, and government initiatives. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New York\u2019s startup scene benefits from robust sectors of other industries. &nbsp;Core NYC industries include Financial services, Healthcare, Retail, Media, Entertainment and Fashion. &nbsp;Silicon Alley has opportunities and challenges to position itself to serve these industries.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Come in ogni distretto tecnologico, Silicon Alley ha alcune startup da tenere d\u2019occhio. Un esempio \u00e8 Knotel, una rete di spazi di lavoro gestiti personalizzabili. Un altro esempio \u00e8 Teachable. La piattaforma Teachable consente agli istruttori di creare e condividere corsi. C&#039;\u00e8 anche Call9, che riduce il numero di viaggi non necessari in ospedale. Call9 fornisce cure di emergenza al capezzale dei pazienti delle case di cura.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The emergence of large tech companies on the scale of Apple and Facebook is likely in Silicon Alley. Google made billion-dollar property investments in the Chelsea district NYC. &nbsp;An excellent infrastructure now exists to support tech industries. This infrastructure came about despite a gradual slowdown in investment activity. Silicon Alley may soon rival Silicon Valley. As a result, New York City will become a formidable tech hub powered by its momentum.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-market-research-in-silicon-valley-and-silicon-alley\">Informazioni sulle ricerche di mercato nella Silicon Valley e nella Silicon Alley<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-784dc431\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-784dc431\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Silicon Valley (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS has over 40+ years in conducting market research and strategy consulting for technology companies. &nbsp;&nbsp;With offices, databases and field teams on-the-ground in New York City and San Francisco, SIS is well-positioned to be your competitive edge in today\u2019s fast-paced global economy. &nbsp;<\/span><\/p>\n\n\n<h2>La nostra sede a New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piano 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">A proposito di SIS Internazionale<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/\"><span style=\"font-weight: 400;\">SIS Internazionale<\/span><\/a><span style=\"font-weight: 400;\"> offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato.<\/span><a href=\"https:\/\/www.sisinternational.com\/it\/sulla-sua-ricerca-internazionale\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contattaci<\/span><\/a><span style=\"font-weight: 400;\"> per il tuo prossimo progetto di ricerca di mercato.<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Forniamo dati tecnologici, approfondimenti e strategie per un vantaggio competitivo.<\/p>","protected":false},"author":1,"featured_media":66711,"parent":19303,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27246","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/27246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=27246"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/27246\/revisions"}],"predecessor-version":[{"id":79005,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/27246\/revisions\/79005"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/66711"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=27246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}