{"id":26759,"date":"2018-05-28T21:19:28","date_gmt":"2018-05-28T21:19:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26759"},"modified":"2026-01-26T17:31:48","modified_gmt":"2026-01-26T22:31:48","slug":"ricerche-di-mercato-sui-beni-di-consumo","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/competenza\/ricerche-di-mercato-sui-beni-di-consumo\/","title":{"rendered":"Ricerche di mercato sui beni di consumo"},"content":{"rendered":"

Ricerche di mercato sui beni di consumo<\/strong><\/span><\/h1>\n\n\n\n
\"Ricerca<\/figure>\n\n\n\n

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L\u2019evoluzione del settore dei beni di consumo \u00e8 stata entusiasmante, soprattutto con l\u2019avvento della tecnologia digitale.  <\/span><\/h2>\n\n\n\n

Businesses are launching innovative products that change how consumers live and interact in their daily lives.  Managers are increasingly trying to meet an assortment of human desires and needs.  With the rise of Digital Disruption, the global market is likely to produce many winners and losers over the coming decade.<\/span><\/p>\n\n\n\n

Che cosa sono i beni di largo consumo (FMCG)?<\/h2>\n\n\n\n

Fast Moving Consumer Goods (FMCG) are products that are sold, replaced, or entirely used within a year.  Another term for these products is Consumer Packaged Goods (CPG). Some examples are razors, toiletries, and breakfast cereal.  This sector is facing pressure to find more business efficiencies while delivering against complex consumer demands.<\/span><\/p>\n\n\n\n

Price competition in the FMCG sector is often intense, as the products tend to be near identical.  Products in the FMCG sector also do well in economic downturns. Consumers usually cut back on luxury items when the economy declines.  FMCG retailers operate with low margins. They need large markets, scale and distribution to be successful.<\/span><\/p>\n\n\n\n

Some companies look to building advantages in the market through a \u201ccontinuous improvement approach.\u201d  Building advantages over time can help companies to defend market share and customer loyalty.  Competition posed by smaller, nimbler businesses is a significant challenge.<\/span><\/p>\n\n\n\n

Opportunit\u00e0 di cibo e bevande<\/h2>\n\n\n\n

New trends are shaping the FMCG industry. For example, signs are emerging that not everyone considers sugar to be a health villain. Food and beverage manufacturers are rolling out super-indulgent desserts, drinks, and frozen novelties.  Another trend is snacks once considered junk food are getting a healthy makeover.  Manufacturers are using ingredients such as coconut and avocado oil, and plant-based protein.<\/span><\/p>\n\n\n\n

Opportunit\u00e0 di commercio elettronico<\/h2>\n\n\n\n

Another new trend in the FMCG industry is the growth of online sales.\u00a0 E-commerce is must-have for FMCG marketers.\u00a0 Brands will need better ways to stand out online with the rise of e-commerce.\u00a0 This shift is occurring because there are more online shoppers with less time to shop, better prices available online, or better customer experience.\u00a0 The rise of Omnichannel strategies raises the importance of optimizing all channels to build brands and maximize profit.<\/span><\/p>\n\n\n\n

Le aziende di beni di largo consumo hanno l\u2019opportunit\u00e0 di rafforzare i propri marchi o reinventarsi. Devono inoltre continuare a rivedere il modo in cui raggiungono i consumatori nell\u2019era digitale. Possono abbracciare una prospettiva incentrata sul consumatore e le ricerche di mercato aiutano le aziende a farlo. Attraverso la ricerca, le aziende possono anche creare connessioni che rafforzano i marchi attraverso ogni canale disponibile.  <\/span><\/p>\n\n\n\n

Informazioni sulle ricerche di mercato dei beni di consumo<\/strong><\/span><\/h2>\n\n\n\n

La ricerca sui beni di consumo rivela approfondimenti su quanto segue:<\/p>\n\n\n\n