{"id":26508,"date":"2018-04-29T09:05:15","date_gmt":"2018-04-29T09:05:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26508"},"modified":"2025-09-13T23:46:22","modified_gmt":"2025-09-14T03:46:22","slug":"ricerche-di-mercato-nel-settore-del-ridesharing","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/competenza\/ricerche-di-mercato-nel-settore-del-ridesharing\/","title":{"rendered":"Ricerche di mercato sul ride sharing"},"content":{"rendered":"

Ricerche di mercato sul ride sharing<\/span><\/h1>\n\n\n\n
\"Ricerca<\/figure>\n\n\n\n

Ride Sharing is a transportation model that has become popular in major cities worldwide. Passengers download an app to their smartphone.  The passenger then requests a ride, and a nearby driver will accept the request.  The transaction is done through an app that manages the fare, payment and tip.  Passengers can leave reviews.  Ride Sharing apps have gained widespread popularity and have the potential to disrupt the transport industry<\/a> and consumer daily habits.<\/span><\/p>\n\n\n\n

Il ride sharing \u00e8 in piena espansione<\/span><\/h2>\n\n\n\n

Il Ride Sharing ha preso d'assalto il mondo. L'idea risale agli anni '40, quando c'era penuria di gas. \u00c8 riemerso negli anni \u201970 durante la crisi energetica e quella petrolifera. Il 21<\/span>st<\/sup><\/span> secolo ha portato alla tecnologia di fascia alta. Queste innovazioni hanno trasformato il modo in cui vediamo il ridesharing. Ottenere un passaggio oggi \u00e8 diventato pi\u00f9 semplice con l\u2019aiuto delle app per smartphone. Ride Sharing sfrutta anche i social media, i servizi online e gli strumenti di navigazione GPS. <\/span><\/p>\n\n\n\n

The business model innovations that Ridesharing companies developed were a realtime marketplace of riders and drivers that match supply and demand, and an innovative mobile payment system.  Companiesmatch supply and demand in real-time, using GPS, mobile apps, payments technologies and passenger reviews.<\/p>\n\n\n\n

The Ridesharing industry is booming worldwide.  The evidence is the explosive growth of rideshare companies over the past few years.  The industry has hundreds of thousands of drivers. It also has millions of users and billions in venture capital funding. In big cities like New York<\/a> and Boston, ridesharing use is causing taxi medallions to drop in price.<\/span><\/p>\n\n\n\n

Molte persone vedono Lyft, Uber e altri servizi di ridesharing come alternative ai taxi. \u00c8 qualcosa di completamente nuovo che sta trasformando la vita e la cultura. In alcune citt\u00e0 era quasi impossibile fermare un taxi per strada. La possibilit\u00e0 di richiedere un servizio auto e averlo disponibile in pochi minuti cambia la vita.<\/span><\/p>\n\n\n\n

Trasformare i tradizionali servizi di taxi e trasporto<\/span><\/h2>\n\n\n\n

Un gruppo pi\u00f9 ampio di persone sta ora abbracciando il ridesharing. Le principali citt\u00e0 soffrono di livelli senza precedenti di inquinamento atmosferico e di altro tipo. Molti si trovano anche ad affrontare la disintegrazione della struttura autostradale e sempre meno persone utilizzano i sistemi di trasporto pubblico. Questi problemi stanno spingendo i governi a fare di pi\u00f9 che soddisfare i conducenti solisti. L\u2019industria del ridesharing sta influenzando le economie e la cultura di tutto il mondo.<\/span><\/p>\n\n\n\n

Vehicle ownership may decline in the coming years. Ridesharing will take up a more significant share in the transportation pie.  In the US, people may postpone buying a car because they have access to the Uber and Lyft services.  As the ridesharing industry grows, spinoffs are likely. Examples include courier services and food<\/a> delivery. Ridesharing also provides a solution to people who would not have been able to afford to own a car. It’s also a boon to those who cannot afford to use a taxi service as their primary source<\/a> of transport. <\/span><\/p>\n\n\n\n

Il car sharing sta diventando un popolare complemento al ridesharing. Il car sharing \u00e8 per quei casi in cui le persone hanno bisogno di un'auto per un breve periodo. Questo modello \u00e8 sensato per gli abitanti delle citt\u00e0, che tendono a utilizzare i propri veicoli solo circa il 4% del tempo. Anche il pianeta ne trae vantaggio perch\u00e9 molte flotte di car sharing includono auto elettriche. Queste flotte sono anche meglio mantenute e pi\u00f9 nuove rispetto al veicolo privato medio. Questi fattori riducono ulteriormente l\u2019impatto ambientale della sharing economy.<\/span><\/p>\n\n\n\n

Esperienza del cliente nel ridesharing<\/span><\/h2>\n\n\n\n

Ridesharing enhances the customer experience<\/a> uniquely. After the ride, the customer rates the driver from 1 to 5 stars. The rating then goes on the driver\u2019s record and will show up the next time he or she offers to pick someone up. Lyft drivers with a score of 4.8 or lower are at risk of redundancy. For Uber, this number is 4.6.<\/span><\/p>\n\n\n\n

Customer experience in ridesharing is relevant. Marketers can apply the lessons learned to other sharing markets such as healthcare<\/a>. Sharing platforms can also show how people buy and sell goods. Apart from customer experience, ridesharing has tremendous social benefits. This platform enhances mobility in cities everywhere.<\/span><\/p>\n\n\n\n

Il nostro lavoro<\/h2>\n\n\n\n

SIS has conducted many market research studies<\/a>, interviews and Focus Groups with drivers and passengers.  We have also conducted numerous market assessments, strategy research and growth<\/a> research studies.<\/p>\n\n\n\n

Contattaci per il tuo prossimo progetto di ricerca di mercato sul Ridesharing.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

Il Ride Sharing \u00e8 un modello di trasporto diventato popolare nelle principali citt\u00e0 del mondo. <\/p>","protected":false},"author":1,"featured_media":65031,"parent":14514,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26508","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/26508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=26508"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/26508\/revisions"}],"predecessor-version":[{"id":81607,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/26508\/revisions\/81607"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/65031"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=26508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}