{"id":24862,"date":"2018-03-02T16:08:30","date_gmt":"2018-03-02T16:08:30","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24862"},"modified":"2026-01-24T20:36:25","modified_gmt":"2026-01-25T01:36:25","slug":"ricerche-di-mercato-delle-compagnie-aeree","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/competenza\/ricerche-di-mercato-delle-compagnie-aeree\/","title":{"rendered":"Ricerche di mercato sulle compagnie aeree"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ricerche di mercato sulle compagnie aeree<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fb19eb17\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fb19eb17\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Airline aviation airplane (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">La recente storia turbolenta del settore aereo ha presentato agli operatori del settore opportunit\u00e0 e sfide nel loro panorama aziendale. Con Open Skies, la privatizzazione dei vettori e la rimozione del sostegno statale, il consolidamento delle compagnie aeree ha acquisito slancio in Europa e Nord America. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New business models have emerged, not only in terms of low-cost operations but also in the form of truly \u201cmulti-national\u201d carriers operating across the EU and beyond. &nbsp;Middle Eastern carriers such as Emirates and Qatar Airways on the rise, and are expanding globally. &nbsp;<\/span><\/p>\n\n\n\n<p>The rise of <a href=\"https:\/\/www.sisinternational.com\/it\/compagnie-aeree-low-cost-nel-settore-dellaviazione\/\" title=\"Ricerche di mercato sulle compagnie aeree low cost\"  data-wpil-monitor-id=\"2735\">low cost airlines<\/a> such as Norwegian Airlines is seeing airlines expanding far beyond the traditional transatlantic routes. &nbsp;These carriers \u2018unbundle\u2019 their product offering allowing lower fares for all passengers, and the benefit of customization of the travel experience for others. &nbsp;Passengers can choose exactly which products and services they need and pay for.<\/p>\n\n\n\n<p>Challenges do exist. &nbsp;Oil prices can cause major changes to profitability. &nbsp;Labor strikes continue to afflict the European Carriers. &nbsp;Supply chain disruptions can impact aircraft manufacturing and daily flight operations. &nbsp;Increasingly, disgruntled passengers are posting their dissatisfaction online, providing numerous challenges to airlines.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-c0b63910bd401f386ce542b7cd29865c is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-71a98c0353047388f4adfaf0effb0588\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#airline-industry-opportunities\">Opportunit\u00e0 nel settore aereo<\/a><\/li><li class=\"\"><a href=\"#airline-industry-threats\">Minacce del settore aereo<\/a><\/li><li class=\"\"><a href=\"#our-airline-market-research-solutions\">Le nostre soluzioni per ricerche di mercato sulle compagnie aeree<\/a><\/li><li class=\"\"><a href=\"#i-focus-groups\">I. Focus group<\/a><\/li><li class=\"\"><a href=\"#ii-quantitative-online-surveys\">II. Sondaggi quantitativi online<\/a><\/li><li class=\"\"><a href=\"#iii-market-and-competitor-intelligence-tracking\">III. Monitoraggio dell&#039;intelligence del mercato e della concorrenza<\/a><\/li><li class=\"\"><a href=\"#iv-market-positioning\">IV. Posizionamento sul mercato<\/a><\/li><li class=\"\"><a href=\"#v-brand-tracking\">V. Monitoraggio del marchio<\/a><\/li><li class=\"\"><a href=\"#vi-other-innovative-methods\">VI. Altri metodi innovativi<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"airline-industry-opportunities\">Opportunit\u00e0 nel settore aereo<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasingly there is M&amp;A Activity. &nbsp;WIth the Alaska and Virgin merger<\/li>\n\n\n\n<li>I programmi di ottimizzazione dei costi e i sistemi di gestione del carburante sono in aumento<\/li>\n\n\n\n<li>Velivoli a basso consumo di carburante e prezzi del carburante relativamente bassi<\/li>\n\n\n\n<li>Nuove tecnologie e sistemi di bordo per i clienti<\/li>\n\n\n\n<li>Opportunit\u00e0 di crescita digitale e sistemi IT pi\u00f9 efficienti per razionalizzare i costi<\/li>\n<\/ul>\n\n\n\n<p>I social media possono rafforzare i programmi di fidelizzazione dei clienti<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"airline-industry-threats\">Minacce del settore aereo<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6dfd8498\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6dfd8498\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Airline aviation airplane (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maggiore concorrenza su alcune tratte<\/li>\n\n\n\n<li>Calo del traffico premium<\/li>\n\n\n\n<li>Tariffe diminuite<\/li>\n\n\n\n<li>I vettori nazionali lottano per competere con sconti e nuovi operatori sul mercato<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Le ricerche di mercato delle compagnie aeree possono fornire:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dati<\/li>\n\n\n\n<li>Informazione<\/li>\n\n\n\n<li>Intuizione<\/li>\n\n\n\n<li>Innovazioni<\/li>\n\n\n\n<li>Intelligenza<\/li>\n\n\n\n<li>Piani di azione<\/li>\n\n\n\n<li>Strategie<\/li>\n\n\n\n<li>Raccomandazioni<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our-airline-market-research-solutions\">Le nostre soluzioni per ricerche di mercato sulle compagnie aeree<\/h2>\n\n\n\n<div class=\"table-1\">\n<table>\n<tbody>\n<tr>\n<td>Ricerca sui consumatori \u2013 Focus group<\/td>\n<td>SIS pu\u00f2 condurre focus group con i consumatori per comprendere il loro basso livello di conoscenza della compagnia aerea e per capire perch\u00e9 prendono o non considerano una destinazione o scelgono la compagnia aerea<\/td>\n<\/tr>\n<tr>\n<td>Understand the \u201cVoice of the Customer\u201d \u2013 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-ricerca-quantitativa-qualitativa\/quantitative-online-surveys\/\"   title=\"Quantitative Online Surveys\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"478\">Quantitative Online surveys<\/a><\/td>\n<td>SIS can conduct an \u201cattitudes and usage\u201d &nbsp;quantitative study to quantify consumers\u2019 choices in the selection of destinations and their choice of airlines<\/td>\n<\/tr>\n<tr>\n<td>Market and Competitor &nbsp;&nbsp;Intelligence Tracking<\/td>\n<td>Il SIS \u00e8 in grado di monitorare e segnalare continuamente gli annunci pubblicitari della concorrenza nei media, online, sulla stampa e nei cartelloni pubblicitari. Questi annunci presentano le compagnie aeree e le destinazioni.<\/td>\n<\/tr>\n<tr>\n<td>Colloqui telefonici o F2F con agenti di viaggio<\/td>\n<td>SIS can uncover what airlines customers recommend and why.&nbsp; Why they do not recommend the airline vis-\u00e0-vis other airlines?<\/td>\n<\/tr>\n<tr>\n<td>Monitoraggio del marchio<\/td>\n<td>Il SIS pu\u00f2 monitorare e misurare continuamente la notoriet\u00e0 del marchio della compagnia aerea rispetto a quelli dei concorrenti<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-focus-groups\">I. Focus group<\/h2>\n\n\n\n<p>Focus Groups are discussion of 8-10 participants resembling a company\u2019s target customer. &nbsp;Participants can for example be frequent business travelers. &nbsp;A moderator guides and stimulates the discussion. &nbsp;When appropriate, respondents are given a pre-task. &nbsp;This can be an anchor or focus the conversation and to create a platform for discussion. &nbsp;Additionally, this provides meaningful data or added insight which can be analyzed after the groups.<\/p>\n\n\n\n<p>The process often involve \u2018projective techniques\u2019 and can include breakout tasks. &nbsp;The phase is collaborative and iterative. &nbsp;Our clients provide discussion, an overview of previously received data and key intelligence synthesized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benefici<\/h3>\n\n\n\n<p>Scopri approfondimenti qualitativi per comprendere fattori e contesto significativi<\/p>\n\n\n\n<p>Osserva e crea storyboard di nuove idee e temi<\/p>\n\n\n\n<p>Acquisisci la capacit\u00e0 di classificare e mappare la notoriet\u00e0 del marchio, per ottenere una visione pi\u00f9 approfondita delle esigenze non soddisfatte e soddisfatte dei clienti<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ii-quantitative-online-surveys\">II. Sondaggi quantitativi online<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Comprendere la \u201cvoce del cliente\u201d<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I sondaggi ti consentono di acquisire una maggiore comprensione di:<\/li>\n\n\n\n<li>Esigenze del cliente (soddisfatte e non soddisfatte)<\/li>\n\n\n\n<li>Segmentazione della clientela<\/li>\n\n\n\n<li>Offerte di prodotti esistenti rispetto alle offerte dei principali concorrenti<\/li>\n\n\n\n<li>Le lacune del tuo prodotto rispetto alla concorrenza<\/li>\n\n\n\n<li>Identificazione e analisi preliminare della potenziale differenziazione del prodotto<\/li>\n<\/ul>\n\n\n\n<p>Target respondents can include customers and non-customers; users of services and products from partners. &nbsp;We work with our clients to screen the appropriate participants. &nbsp;We will advise the geographical scope, structure, sample size, geographic representativeness and length of interview. &nbsp;We provide analysis, data deliverables and reporting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iii-market-and-competitor-intelligence-tracking\">III. Monitoraggio dell&#039;intelligence del mercato e della concorrenza<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a34e95c8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a34e95c8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Airline aviation airplane (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>SIS \u00e8 in grado di monitorare e segnalare continuamente gli ultimi sviluppi del settore, utilizzando i database esistenti e la nostra rete di esperti del settore. La ricerca viene effettuata utilizzando il web, riviste online, notizie del settore e altre informazioni pubbliche, nonch\u00e9 i nostri dati interni sul mercato delle compagnie aeree.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019analisi strategica del mercato pu\u00f2 raggiungere quanto segue:<\/li>\n\n\n\n<li>Comprendi le lacune nelle tue conoscenze attuali<\/li>\n\n\n\n<li>Periodicamente, fornisci rapporti sui percorsi in base alle tue esigenze<\/li>\n\n\n\n<li>Analizza la tua posizione attuale nel mercato<\/li>\n\n\n\n<li>Testare scenari futuri e impatti decisionali<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iv-market-positioning\">IV. Posizionamento sul mercato<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Colloqui telefonici o F2F con agenti di viaggio<\/h3>\n\n\n\n<p>SIS pu\u00f2 sviluppare una solida guida alla discussione da utilizzare per condurre interviste telefoniche o F2F con agenti di viaggio. Ci\u00f2 ti consente di acquisire una comprensione pi\u00f9 approfondita dei motivi per cui gli agenti di viaggio utilizzano vettori specifici. Ci\u00f2 consentir\u00e0 un&#039;analisi pi\u00f9 approfondita del posizionamento competitivo del settore e delle strategie di prodotto.<\/p>\n\n\n\n<p>SIS conduce interviste telefoniche o F2F con agenti di viaggio al fine di ottenere dati, ricerche, approfondimenti e intelligence sul vostro posizionamento competitivo e confrontare i vostri prodotti e servizi con le migliori pratiche<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n            background-size: 400% 400%;\n            animation: gradientMove 8s ease-in-out infinite;\n        }\n\n        .ai-pattern {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            opacity: 0.1;\n            background-image: \n                radial-gradient(circle at 20% 20%, rgba(255,255,255,0.3) 2px, transparent 2px),\n                radial-gradient(circle at 80% 80%, rgba(255,255,255,0.2) 1px, transparent 1px),\n                radial-gradient(circle at 40% 60%, rgba(255,255,255,0.15) 1.5px, transparent 1.5px),\n                radial-gradient(circle at 60% 20%, rgba(255,255,255,0.25) 1px, transparent 1px),\n                radial-gradient(circle at 80% 40%, rgba(255,255,255,0.2) 2px, transparent 2px);\n            background-size: 100px 100px, 150px 150px, 80px 80px, 120px 120px, 90px 90px;\n            animation: patternFloat 12s linear infinite;\n        }\n\n        .neural-network {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            opacity: 0.08;\n        }\n\n        .neural-line {\n            position: absolute;\n            height: 1px;\n            background: linear-gradient(90deg, transparent, rgba(255,255,255,0.5), transparent);\n            animation: neuralPulse 6s ease-in-out infinite;\n        }\n\n        .neural-line:nth-child(1) {\n            top: 30%;\n            left: 0;\n            width: 60%;\n            animation-delay: 0s;\n        }\n\n        .neural-line:nth-child(2) {\n            top: 50%;\n            right: 0;\n            width: 70%;\n            animation-delay: 2s;\n        }\n\n        .neural-line:nth-child(3) {\n            top: 70%;\n            left: 20%;\n            width: 50%;\n            animation-delay: 4s;\n        }\n\n        .content {\n            position: relative;\n            z-index: 10;\n            text-align: center;\n            color: white !important;\n            max-width: 800px;\n            padding: 30px;\n        }\n\n        .content * {\n            color: white !important;\n        }\n\n        .cta-text {\n            font-size: 1.9rem;\n            font-weight: 700;\n            margin-bottom: 15px;\n            color: white !important;\n            background: linear-gradient(90deg, rgba(255,255,255,0.6), rgba(255,255,255,1), rgba(230,230,230,1), rgba(255,255,255,1), rgba(240,240,240,0.8), rgba(255,255,255,0.6));\n            background-size: 200% 100%;\n            -webkit-background-clip: text;\n            -webkit-text-fill-color: transparent;\n            background-clip: text;\n            animation: shineEffect 10s ease-in-out infinite;\n            line-height: 1.3;\n        }\n\n        .cta-subheading {\n            font-size: 1rem;\n            font-weight: 400;\n            margin-bottom: 25px;\n            color: white !important;\n            line-height: 1.6;\n            opacity: 0.95;\n        }\n\n        .cta-button {\n            background: linear-gradient(135deg, #8a6b0f, #bd9013, #d4a519);\n            border: 2px solid #8a6b0f;\n            color: white !important;\n            padding: 18px 40px;\n            font-size: 1.2rem;\n            font-weight: 600;\n            border-radius: 50px;\n            cursor: pointer;\n            transition: all 0.3s ease;\n            text-decoration: none;\n            display: inline-block;\n            position: relative;\n            overflow: hidden;\n        }\n\n        .cta-button::before {\n            content: '';\n            position: absolute;\n            top: 0;\n            left: -100%;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(90deg, \n                transparent 0%, \n                rgba(255, 255, 255, 0.3) 25%,\n                rgba(255, 255, 255, 0.6) 50%,\n                rgba(255, 255, 255, 0.3) 75%,\n                transparent 100%);\n            animation: shine 3s ease-in-out infinite;\n        }\n\n        .cta-button:hover {\n            transform: translateY(-3px);\n            box-shadow: 0 10px 25px rgba(0,0,0,0.2);\n            border-color: #bd9013;\n            background: linear-gradient(135deg, #bd9013, #d4a519, #e6b61f);\n        }\n\n        .floating-elements {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            pointer-events: none;\n        }\n\n        .floating-circle {\n            position: absolute;\n            border-radius: 50%;\n            background: rgba(255,255,255,0.1);\n            animation: float 8s ease-in-out infinite;\n        }\n\n        .floating-circle:nth-child(1) {\n            width: 80px;\n            height: 80px;\n            top: 20%;\n            left: 10%;\n            animation-delay: 0s;\n        }\n\n        .floating-circle:nth-child(2) {\n            width: 60px;\n            height: 60px;\n            top: 60%;\n            right: 15%;\n            animation-delay: 3s;\n        }\n\n        .floating-circle:nth-child(3) {\n            width: 40px;\n            height: 40px;\n            top: 80%;\n            left: 80%;\n            animation-delay: 6s;\n        }\n\n        .floating-circle:nth-child(4) {\n            width: 70px;\n            height: 70px;\n            top: 10%;\n            right: 20%;\n            animation-delay: 1.5s;\n        }\n\n        .floating-circle:nth-child(5) {\n            width: 50px;\n            height: 50px;\n            top: 75%;\n            left: 30%;\n            animation-delay: 4.5s;\n        }\n\n        @keyframes gradientMove {\n            0% { background-position: 0% 50%; }\n            25% { background-position: 100% 50%; }\n            50% { background-position: 100% 100%; }\n            75% { background-position: 0% 100%; }\n            100% { background-position: 0% 50%; }\n        }\n\n        @keyframes patternFloat {\n            0% { transform: translateX(0) translateY(0); }\n            33% { transform: translateX(30px) translateY(-20px); }\n            66% { transform: translateX(-20px) translateY(10px); }\n            100% { transform: translateX(0) translateY(0); }\n        }\n\n        @keyframes neuralPulse {\n            0%, 100% { opacity: 0.08; }\n            50% { opacity: 0.2; }\n        }\n\n        @keyframes shineEffect {\n            0% { background-position: 200% 0; }\n            100% { background-position: -200% 0; }\n        }\n\n        @keyframes shine {\n            0% {\n                left: -100%;\n            }\n            20%, 100% {\n                left: 100%;\n            }\n        }\n\n        @keyframes float {\n            0%, 100% { transform: translateY(0px) rotate(0deg); }\n            33% { transform: translateY(-30px) rotate(120deg); }\n            66% { transform: translateY(15px) rotate(240deg); }\n        }\n\n        @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"v-brand-tracking\">V. Monitoraggio del marchio<\/h2>\n\n\n\n<p>SIS Brand Trackers monitor both quantitative (e.g., cost, brand equity) and qualitative (e.g., perception, customer analysis) dimensions of specific product and service branding. &nbsp;The strength and evolution of a brand in a marketplace depends on the financial, reputational, competitive and strategic positioning of a company. &nbsp;Multiple factors exist which can upset or otherwise disrupt brand equity in the market, from competitive pricing strategies to shift in consumer preferences. SIS\u2019s Brand Equity Index provides a clear index off from which companies can drive successful product or service oriented strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vi-other-innovative-methods\">VI. Altri metodi innovativi<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Co-creazione<\/li>\n\n\n\n<li>Etnografia<\/li>\n\n\n\n<li>Agende mobili<\/li>\n\n\n\n<li>Focus group on-line<\/li>\n\n\n\n<li>Sessioni di brainstorming<\/li>\n\n\n\n<li>Hackathon<\/li>\n<\/ul>\n\n\n<h2>La nostra sede a New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piano 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">A proposito di SIS Internazionale<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/\"><span style=\"font-weight: 400;\">SIS Internazionale<\/span><\/a><span style=\"font-weight: 400;\"> offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato.<\/span><a href=\"https:\/\/www.sisinternational.com\/it\/sulla-sua-ricerca-internazionale\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contattaci<\/span><\/a><span style=\"font-weight: 400;\"> per il tuo prossimo progetto di ricerca di mercato.<\/span><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>La recente storia turbolenta del settore aereo ha presentato agli operatori del settore opportunit\u00e0 e sfide nel loro panorama aziendale. <\/p>","protected":false},"author":1,"featured_media":64973,"parent":14514,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24862","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/24862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=24862"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/24862\/revisions"}],"predecessor-version":[{"id":77072,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/24862\/revisions\/77072"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/64973"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=24862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}