{"id":24285,"date":"2018-02-20T16:50:41","date_gmt":"2018-02-20T16:50:41","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24285"},"modified":"2025-09-11T00:49:25","modified_gmt":"2025-09-11T04:49:25","slug":"ricerca-del-layout-del-negozio","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/ricerca-del-layout-del-negozio\/","title":{"rendered":"Ricerca sul layout del negozio"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ricerche di mercato sul layout del negozio<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d7b58587\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d7b58587\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Retail (26)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La ricerca di mercato in negozio fornisce approfondimenti su come vengono costruiti i negozi efficaci.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.<\/h3>\n\n\n\n<p>We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.&nbsp; We also test store concepts, displays and signage stimuli.&nbsp; This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Store Mapping are the actual design and &#8220;maps&#8221; of stores.\u00a0 We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/contattaci\/\" title=\"Contattaci\"  data-wpil-monitor-id=\"8888\">Ricerca internazionale SIS<\/a> provides Store Mappings, which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disposizione del negozio<\/li>\n\n\n\n<li>Scaffalature<\/li>\n\n\n\n<li>Variet\u00e0 di prodotti<\/li>\n\n\n\n<li>Marche<\/li>\n\n\n\n<li>Etichettatura<\/li>\n\n\n\n<li>Confronti di prezzi<\/li>\n\n\n\n<li>Progetto<\/li>\n\n\n\n<li>Fluire<\/li>\n\n\n\n<li>Visualizza<\/li>\n<\/ul>\n\n\n\n<p>We developed the method of <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/mappatura-del-percorso-del-cliente\/\" title=\"Mappatura del percorso del cliente\"  data-wpil-monitor-id=\"8892\">mapping stores by starting with interviewing customers<\/a> in their usual stores.\u00a0 Our skilled interviewers conduct shop-alongs to explore the common shopping routine.\u00a0 In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.<\/p>\n\n\n\n<p>Furthermore, this kind of <a href=\"https:\/\/www.sisinternational.com\/it\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\"  data-wpil-monitor-id=\"8890\">ricerca di mercato qualitativa<\/a> not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.<\/p>\n\n\n\n<p>Il metodo pu\u00f2 essere utilizzato in vari contesti. I pi\u00f9 comuni sono supermercati e negozi di alimentari, negozi al dettaglio, farmacie e centri commerciali.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disponiamo di intervistatori qualificati e mappatori qualificati, che hanno una grande esperienza nella ricostruzione dei negozi.<\/li>\n\n\n\n<li>Possiamo eseguire mappature dei negozi in modo rapido ed estensivo.<\/li>\n\n\n\n<li>I nostri servizi sono convenienti.<\/li>\n\n\n\n<li>We as an international <a href=\"https:\/\/www.sisinternational.com\/it\/la-migliore-azienda-di-ricerche-di-mercato-quantitative-a-livello-mondiale\/\" title=\"La migliore societ\u00e0 di ricerche di mercato quantitative a livello mondiale\"  data-wpil-monitor-id=\"8893\">company are able to map stores globally<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Esempi in azione<\/h3>\n\n\n\n<p><strong>Test degli espositori in negozio e delle vetrine<\/strong><\/p>\n\n\n\n<p>SIS was commissioned by a European global skin care <a href=\"https:\/\/www.sisinternational.com\/it\/ricerche-di-mercato-sui-profumi-di-lusso\/\" title=\"Ricerche di mercato sui profumi di lusso\"  data-wpil-monitor-id=\"8889\">brand to do store layout market research<\/a>, particularly during the Christmas season.\u00a0 The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.\u00a0 SIS <a href=\"https:\/\/www.sisinternational.com\/it\/how-to-conduct-in-depth-interviews-for-market-insights\/\" title=\"Come condurre interviste approfondite per ottenere informazioni di mercato\"  data-wpil-monitor-id=\"8891\">conducted Shop Alongs and In-Depth Interviews<\/a> with consumers, tested the design concepts, and presented the recommendations.\u00a0 Our client mentioned that they experienced a double-digit growth in sales from the following year.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/negozio-controllare-ricerche-di-mercato\/\" title=\"Ricerca di mercato per il controllo del negozio\"  data-wpil-monitor-id=\"8894\">Ricerca sulla progettazione del layout del negozio<\/a><\/strong><\/p>\n\n\n\n<p>SIS also rapidly conducted store layout research and innovated a method to rapidly do so.&nbsp; As our clients are interested in rapid insights, we <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/focus-group\/gruppi-di-discussione-di-new-york-per-testare-prodotti-per-anziani\/\" title=\"Sfruttare i focus group di New York per testare prodotti per anziani \u00a0\"  data-wpil-monitor-id=\"8895\">leverage new software products<\/a> and technologies to gain pricing information and detailed layout information of stores and products within stores.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Scopri come la mappatura del layout del negozio pu\u00f2 massimizzare i profitti e la soddisfazione del cliente.<\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24285","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/24285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=24285"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/24285\/revisions"}],"predecessor-version":[{"id":81492,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/24285\/revisions\/81492"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=24285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}