{"id":18894,"date":"2015-09-21T21:55:32","date_gmt":"2015-09-21T21:55:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18894"},"modified":"2026-01-26T18:08:34","modified_gmt":"2026-01-26T23:08:34","slug":"formazione-e-strategia-sullintelligenza-competitiva","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/soluzioni\/consulenza-strategica\/formazione-e-strategia-sullintelligenza-competitiva\/","title":{"rendered":"Formazione e strategia sull&#039;intelligence competitiva"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Formazione e strategia sull&#039;intelligence competitiva<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d3fb522\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d3fb522\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Ricerca e strategia di mercato internazionale SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Perch\u00e9 la Competitive Intelligence \u00e8 importante per la tua azienda?<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s2\">Competitive Intelligence (CI) is a method used to gather and analyze information about competitors, which may not always be easily obtained or publicly available.<\/span><\/p>\n\n\n\n<p>Understanding how competitors will act in the marketplace can build profits and new competitive advantages for your company.\u00a0 You can adapt your products faster, achieve cost advantages, and differentiate your market position.\u00a0 CI can help you deter competitive movements and build market share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Assembramento&nbsp;<\/span><span class=\"s1\">Intelligenza<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">There are several forms of <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/consulenza-strategica\/intelligenza-del-mercato\/\" title=\"Intelligenza del mercato\"  data-wpil-monitor-id=\"6762\">intelligence<\/a> gathering such as Market Research or Market Intelligence that can be used to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">understand the <a href=\"https:\/\/www.sisinternational.com\/it\/copertura\/ricerche-di-mercato-asiatiche\/ricerca-sul-dimensionamento-del-panorama-del-mercato-asiatico\/\" title=\"Panoramica del mercato asiatico e ricerca sulle dimensioni\"  data-wpil-monitor-id=\"10573\">landscape of your market<\/a> (e.g. size, regions, demographics).<\/span><\/li>\n\n\n\n<li><span class=\"s1\">gain feedback from prospects and <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerca-di-consulenza-strategica-fintech\/consulenza-per-lacquisizione-di-clienti-nei-servizi-finanziari\/\" title=\"Servizi finanziari Consulenza per l&#039;acquisizione di clienti\"  data-wpil-monitor-id=\"10578\">customers about different products or services<\/a>, e.g. you might learn about alternatives or substitutes being considered by buyers. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">create a list of companies that compete with yours.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Competitive Intelligence is often used as a strategic tool to complement other findings. Having knowledge of the likely plans and efforts of your <a href=\"https:\/\/www.sisinternational.com\/it\/progetto-di-intelligence-competitiva-globale-della-rivista-ruth-stanat-competitive-intelligence\/\" title=\"Societ\u00e0 globale di intelligence competitiva\"  data-wpil-monitor-id=\"2188\">competition allows your company<\/a> to have both offensive and defensive strategies in place to achieve greater success in the marketplace.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The process of gaining certain information about competitors requires a planned approach, good organizational skills, and analytic experience.<span class=\"Apple-converted-space\">\u00a0 <\/span>It is not simply finding data or statistics, but understanding the implications it has to your business.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Good intelligence that is converted to insights can be used to help <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/ricerche-di-mercato-per-test-di-prodotto\/degustazione-di-cibo-sis-internationals\/\" title=\"Cosa rende SIS International Research la MIGLIORE societ\u00e0 di ricerche di mercato per i test del gusto alimentare a New York City\"  data-wpil-monitor-id=\"10568\">top executives and marketing<\/a> managers to make better informed strategic business decisions \u2013 both short-term as well as long term.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Sviluppare una strategia partendo dai risultati dell&#039;intelligence competitiva<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Una volta identificato un elenco di \u201caziende target\u201d attraverso una serie di altre informazioni, ricerche e discussioni, <\/span><span class=\"s2\">un piano<\/span><span class=\"s1\"> deve essere sviluppato ed \u00e8 necessario reclutare personale adeguato per attuarlo. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Such a plan must set <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/consulenza-strategica\/obiettivi-e-quadri-di-risultati-chiave-della-ricerca-di-mercato\/\" title=\"Obiettivi e quadri di risultati chiave Ricerca di mercato\"  data-wpil-monitor-id=\"10580\">objectives and anticipate how results<\/a> will be used.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><strong>A quali domande \u00e8 necessario rispondere?<\/strong> <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Un concorrente sta pianificando di introdurre un nuovo prodotto? O entrare in un nuovo mercato? O espandere la propria forza vendita? Modificarne i prezzi?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Ci sono opportunit\u00e0 di fusione o partnership?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">(Nota: \u00e8 necessaria abilit\u00e0 per ottenere le risposte a tali domande poich\u00e9 non possono essere semplicemente poste direttamente. Come in alcuni sport o combattimenti, \u00e8 necessario far \u201csbilanciare\u201d il tuo avversario o distrarlo.)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><span class=\"s1\">Chi verr\u00e0 intervistato?<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">What people are likely to have the answers &#8212; or part of the answers &#8212; to your questions? It could be the competitor\u2019s sales force, engineers, their ad agency, public relations firm, present customers, or members of their supply chain.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><strong>Cosa verr\u00e0 osservato?<\/strong> <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">La combinazione di contenuti provenienti da siti Web, newsletter, pubblicazioni commerciali, depositi di brevetti o persino annunci di lavoro pu\u00f2 fornire approfondimenti informativi.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Sempre pi\u00f9 spesso, il monitoraggio selettivo di social network, blog o forum di discussione pu\u00f2 scoprire elementi utili sugli sviluppi all\u2019interno di aziende competitive.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Fiere e conferenze offrono molte opportunit\u00e0 per raccogliere informazioni che possono essere combinate per formare approfondimenti, ad esempio le dimensioni dello stand, la quantit\u00e0 di materiale collaterale e il numero del personale presente suggeriscono un budget di marketing approssimativo per un evento di questo tipo. Inoltre, potresti essere in grado di ascoltare una presentazione o una presentazione di vendita, apprendendo cos\u00ec una nuova funzionalit\u00e0 o servizio.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><span class=\"s1\">Come verranno integrate e presentate le informazioni?<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Un solo dato generalmente non \u00e8 sufficiente per trarre una conclusione, quindi si consigliano pi\u00f9 fonti, interviste o osservazioni.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Le conclusioni dovrebbero essere realistiche e credibili e quindi qualsiasi ipotesi deve essere presentata chiaramente.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00c8 buona pratica indicare il livello di fiducia che si ha nei consigli forniti alle parti interessate.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">CI fornisce un sistema di allarme rapido (EWS) che rileva segnali che possono avvisarti che un concorrente sta probabilmente pianificando di fare qualcosa che avr\u00e0 un impatto sulla tua attivit\u00e0.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Formazione sull&#039;intelligence competitiva<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">A good CI professional may have experience with journalism, interviewing, reporting, and writing skills. Alternatively, a <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerca-di-consulenza-strategica-fintech\/ricerche-di-mercato-sullanalisi-dei-dati-bancari\/\" title=\"Ricerche di mercato sull&#039;analisi dei dati bancari\"  data-wpil-monitor-id=\"10565\">market researcher or statistician with strong analytic<\/a> abilities can often be trained for this role. There are many other backgrounds that at times can lead to successful performance in the CI function.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">It is important to understand that CI is focused on gaining insights into what your competition is doing or planning to do while <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-di-focus-group-automobilistici\/\" title=\"Ricerche di mercato sui focus group automobilistici\"  data-wpil-monitor-id=\"10567\">Ricerca di mercato<\/a> is customer-focused.<span class=\"Apple-converted-space\">&nbsp; As such, even if customers are surveyed and tell you about their attitudes about your competitors and their usage of their products, they are not a source of knowledge about future <a href=\"https:\/\/www.sisinternational.com\/it\/azienda-leader-nella-strategia-di-mercato-b2b\/\" title=\"La migliore azienda di strategia di mercato B2B\"  data-wpil-monitor-id=\"10575\">strategies of those companies<\/a>.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/sulla-sua-ricerca-internazionale\/carriere-presso-sis-international\/\" title=\"Carriere presso SIS International\"  data-wpil-monitor-id=\"10570\">SIS trains companies to build internal<\/a> CI functions.&nbsp; Founded over 40+ years ago as &#8220;Strategic Intelligence Systems&#8221;, we helped build CI departments that can rapidly receive and analyze information from around the world.&nbsp; We continue this legacy in training companies to be agile CI organizations.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Formiamo le aziende a raccogliere e analizzare informazioni su concorrenti e mercati.<\/p>","protected":false},"author":1,"featured_media":62562,"parent":14567,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18894","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/18894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=18894"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/18894\/revisions"}],"predecessor-version":[{"id":81735,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/18894\/revisions\/81735"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/62562"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=18894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}