{"id":18888,"date":"2015-09-19T22:38:57","date_gmt":"2015-09-19T22:38:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18888"},"modified":"2025-09-16T17:58:11","modified_gmt":"2025-09-16T21:58:11","slug":"fare-acquisti-lungo-la-ricerca","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-branding-e-ricerca-clienti\/fare-acquisti-lungo-la-ricerca\/","title":{"rendered":"Ricerche di mercato di tipo ShopAlong"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Ricerche di mercato di tipo ShopAlong<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0b4fb044\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0b4fb044\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Ricerca e strategia di mercato internazionale SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Che cos&#039;\u00e8 la ricerca di mercato Shop-Along?<\/h2>\n\n\n\n<p>Shop-along research is a special type of one-on-one, in-depth interview that examines actual shopping behavior rather than behavior that is recalled and reported after the event.<\/p>\n\n\n\n<p>Le aree tematiche di discussione possono basarsi su:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IL <strong>Prodotto<\/strong>: displays, shelving, signage, packaging, labeling, pricing, and branding.<\/li>\n\n\n\n<li>IL <strong>stabilimento fisico di vendita al dettaglio<\/strong>: disposizione, illuminazione, manovrabilit\u00e0 e pulizia.<\/li>\n\n\n\n<li><strong>Personale<\/strong>: availability and helpfulness of staff, salespeople, and\/or customer service.<\/li>\n<\/ul>\n\n\n\n<p>Here are some specific questions &#8211;not all of which apply to each situation \u2013 that allow for interaction with consumers and deeper probing during the shopping process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do you begin? (Do you know where the <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-ricerca-quantitativa-qualitativa\/test-di-posizioni-centrali-a-new-york-city\/\" title=\"Test di sedi centrali a New York City: vantaggi per i test di prodotto\"  data-wpil-monitor-id=\"10639\">product is located<\/a>, or need to ask for assistance?)<\/li>\n\n\n\n<li>How easy is it\/how long did it take to find the product?<\/li>\n\n\n\n<li>\u00c8 facile navigare nel negozio?<\/li>\n\n\n\n<li>Sei distratto da qualcosa lungo il percorso?<\/li>\n\n\n\n<li>Il posizionamento del prodotto lo fa risaltare?<\/li>\n\n\n\n<li>Qual \u00e8 l&#039;influenza di un marchio, di un coupon o di un prezzo speciale?<\/li>\n\n\n\n<li>Is the product easy to reach (and be picked up)?<\/li>\n\n\n\n<li>Il pacchetto fornisce le informazioni desiderate (testo e immagini) sul contenuto?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quando utilizzare la ricerca integrata<\/h2>\n\n\n\n<p>Il motivo pi\u00f9 comune per utilizzare questo metodo \u00e8 ottenere un feedback immediato e in tempo reale da parte dei consumatori <strong>dove e quando stanno valutando un acquisto<\/strong>.<\/p>\n\n\n\n<p>Although almost any shopping <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/curriculum-di-esperienza\/curriculum-dellesperienza-negli-studi-etnografici\/\" title=\"Esperienza in ricerche di mercato etnografiche\"  data-wpil-monitor-id=\"10636\">experience can be studied with this research<\/a> technique, a few more common sites are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>supermercato<\/li>\n\n\n\n<li>negozio \u201cgrande scatola\u201d.<\/li>\n\n\n\n<li>negozio al dettaglio (ad esempio Verizon, Home Depot)<\/li>\n\n\n\n<li>farmacia<\/li>\n\n\n\n<li>centro commerciale<\/li>\n\n\n\n<li>autosalone<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Come si svolge uno Shop-Along?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-026c980e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-026c980e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-17-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Ricerca e strategia di mercato internazionale SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>UN <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-sui-dati-di-formazione\/\" title=\"Ricerche di mercato sui dati di formazione\"  data-wpil-monitor-id=\"10638\">trained<\/a> qualitative researcher&nbsp;should be hired to observe and question what shoppers are seeing, thinking, and feeling about the shopping environment, the product and its category (including competition and alternatives).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Con il contributo del cliente, verr\u00e0 sviluppata una guida alla discussione con domande principalmente aperte.<\/li>\n\n\n\n<li>Un dispositivo di registrazione come uno smartphone o una videocamera viene generalmente utilizzato per acquisire i dettagli video del negozio per una successiva analisi e condivisione. Nella maggior parte dei casi \u00e8 necessaria una terza persona per svolgere questo compito, solitamente dell&#039;azienda dell&#039;intervistatore; ma potrebbe anche essere il cliente, che potr\u00e0 poi osservare da vicino, in tempo reale.<\/li>\n<\/ul>\n\n\n\n<p>Qualified users of a product or category or who frequent a targeted <a href=\"https:\/\/www.sisinternational.com\/it\/analysis-b2b\/\" title=\"What Business Leaders Need to Know Right Now\"  data-wpil-monitor-id=\"10640\">business location need<\/a> to be recruited. This can be accomplished at least two ways.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/societa-di-ricerche-di-mercato-di-panel-online\/\" title=\"Societ\u00e0 di ricerche di mercato di pannelli online\"  data-wpil-monitor-id=\"10633\">Market Research companies<\/a> typically have an existing panel for whom known demographics and purchase histories are known. An appropriate sample may then be further screened and contacted to participate in the research. Arrangements are made for the interviewer to meet the shopper at a designated time and place to begin the shop-along experience.<\/li>\n\n\n\n<li>Le intercettazioni in loco possono essere utilizzate per monitorare gli acquirenti mentre entrano in un luogo in cui intendono fare acquisti.<\/li>\n\n\n\n<li>Incentives: Cash is always a popular form of compensation, but for shop-alongs, gift <a href=\"https:\/\/www.sisinternational.com\/it\/soluzioni\/ricerca-di-consulenza-strategica-fintech\/ricerche-di-mercato-sulle-carte-di-credito\/\" title=\"Ricerche di mercato sulle carte di credito\"  data-wpil-monitor-id=\"10637\">cards or credits<\/a> toward future purchases of the product may work as well.<\/li>\n<\/ul>\n\n\n\n<p>As with other <a href=\"https:\/\/www.sisinternational.com\/it\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10635\">qualitative research methods<\/a>, the sample size in shop-along research is limited. Rather than just projecting results to a general audience, it is a good idea to also analyze findings to gain insights for further exploration and testing.<\/p>\n\n\n<h2>La nostra sede a New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, Piano 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">A proposito di SIS Internazionale<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/\"><span style=\"font-weight: 400;\">SIS Internazionale<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/it\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"10634\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/it\/sulla-sua-ricerca-internazionale\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contattaci<\/span><\/a><span style=\"font-weight: 400;\"> per il tuo prossimo progetto di ricerca di mercato.<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>La ricerca di mercato Shop-Along esamina il comportamento di acquisto effettivo piuttosto che il comportamento ricordato e riportato dopo l&#039;evento.<\/p>","protected":false},"author":1,"featured_media":63725,"parent":14650,"menu_order":5,"comment_status":"open","ping_status":"open","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-18888","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Supermarket-5-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/it\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Shop-Along Market Research examines actual shopping behavior rather than behavior that is recalled and reported after the event.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/18888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=18888"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/18888\/revisions"}],"predecessor-version":[{"id":81744,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/18888\/revisions\/81744"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/63725"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=18888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}