{"id":18470,"date":"2019-02-14T23:00:53","date_gmt":"2019-02-14T23:00:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18470"},"modified":"2026-01-25T19:34:35","modified_gmt":"2026-01-26T00:34:35","slug":"reclutamento-per-la-ricerca-qualitativa","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-ricerca-quantitativa-qualitativa\/reclutamento-per-la-ricerca-qualitativa\/","title":{"rendered":"Reclutamento per la ricerca qualitativa"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-093d31d0 gb-headline-text\">Reclutamento per la ricerca qualitativa<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-63373032\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-63373032\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Focus group recruitment (17)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-17-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Come si effettua il reclutamento?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Non tutto il reclutamento \u00e8 uguale.<\/h3>\n\n\n\n<p>Different approaches are needed depending on the number of recruits desired, how quickly they need to be found, and the size of the budget. The following are some common ones.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emails can be sent to a purchased list, e.g. subscribers to a publication or newsletter, attendees of a trade show, or members of a professional organization. Individuals already have certain known and shared interests or profiles in all such cases.\n<ul class=\"wp-block-list\">\n<li>Un sottoinsieme di un ampio elenco pu\u00f2 essere utilizzato per condurre un test preliminare di un sondaggio online o telefonico, oppure pu\u00f2 essere suddiviso e utilizzato per pi\u00f9 di un singolo progetto senza la necessit\u00e0 di contattare alcun individuo pi\u00f9 di una volta.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Online panels already have selected research participants who have agreed to provide information at specified intervals. Many market research firms utilize online panels to save time recruiting for their clients\u2019 projects since such panels typically have huge numbers of members who have already been screened on basic demographics or psychographics.\n<ul class=\"wp-block-list\">\n<li>Companies that create online panels often act as intermediaries and send out surveys on your behalf, but do not disclose the email or phone number of the panelist to you. This makes panels less useful for qualitative work.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Mezzi sociali\n<ul class=\"wp-block-list\">\n<li>For B2B recruiting purposes, LinkedIn has become a handy tool. Potential participants can be contacted after using parametric tools to hone in on members who meet certainscreening criteria.<\/li>\n\n\n\n<li>Similarly, Facebook can be used for finding consumers whose profiles appear to match the desired criteria for a study.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Advertising in a variety of media, from print to online, may be effective. By placing an ad in a particular newspaper, magazine, or website, it is possible to solicit participation in certain types of market research studies. For example, people with specific occupations, illnesses, or life situations may learn about the need for research subjects this way.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il marketing sui motori di ricerca (ad esempio Google AdWords) fornisce un modo unico per reclutare persone in base alle parole chiave cercate. Per esempio,\n<ul class=\"wp-block-list\">\n<li>Individuals who search for dermatologists could be prime candidates for a study of body lotions, creams, medications, cancer detection, or similar topics related to skin care or problems.<\/li>\n\n\n\n<li>Allo stesso modo, le persone che inseriscono un simbolo di borsa anzich\u00e9 il nome di un titolo o di una societ\u00e0 in una ricerca hanno maggiori probabilit\u00e0 di essere informate e interessate ai servizi finanziari e alle opportunit\u00e0 di investimento.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Referrals or Word of Mouth (WOM) may be used to build a pool of participants. Of course, since there is the likelihood that friends, colleagues and family may have much in common, this can be either a positive or a negative depending upon the research objectives. If the goal is to find people with a shared background or set of \u201clikes\u201d, then this can be a good source of participants. If, on the other hand, the research seeks a more diverse population, this might be a less effective approach.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quando utilizzare ciascun approccio.<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b2fb3542\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b2fb3542\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Focus group recruitment (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Il tempo e il costo varieranno in ciascun caso.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Per <a href=\"https:\/\/www.sisinternational.com\/it\/competenza\/industrie\/ricerche-di-mercato-sulle-salse-da-immersione\/\" title=\"Ricerche di mercato sulle salse da immersione\"  data-wpil-monitor-id=\"5748\">research that involves the broadest market<\/a> (think of fast food, coffee, cold medicine, phone service), a very large panel is likely to have representative members, so the time and cost of recruiting will be lower.<\/li>\n\n\n\n<li>Tuttavia, se un progetto richiede il reclutamento da una popolazione a bassa incidenza (rara), saranno dedicati maggiori sforzi e costi per trovare un numero sufficiente di partecipanti.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Suggerimenti e riflessioni conclusive.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Careful screening questions can improve the odds that an invited person is truly \u201cqualified\u201d and is not a \u201cprofessional\u201d.<\/li>\n\n\n\n<li>Adequate compensation (e.g. cash, gifts) is a strong motivator to ensure cooperation &#8211;whether online, on the phone or in person &#8212; but it adds to the expense of the project.\n<ul class=\"wp-block-list\">\n<li>Providing participants with feedback, such as a summary report of findings, can also be a good incentive.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For qualitative research (focus groups, one-on-ones or IDIs) it is important to be very clear in instructing and reminding recruits about the date, time and place they must be. Even a confirmation letter, email or phone call does not ensure compliance with a person\u2019s assurance that they will participate. If work, family or other social obligations arise, a recruit may not contact the research company or show up at all. For this reason, many research studies will over-recruit, expecting a certain absenteeism rate, much as when airlines overbook their flights.<\/li>\n\n\n\n<li>Recruiting for online panels creates a different set of potential problems. When people are told that they can earn points, gifts, or cash, they might be tempted to join for that reason alone. There may be little to no incentive to be honest, thoughtful, or careful in answering any questions. Ideally, the subject matter or product\/service being studied will be salient and relevant to the participant. Knowing their answers to a set of profile questions can help mitigate this issue.<\/li>\n\n\n\n<li><a name=\"_GoBack\"><\/a>In all cases, the best way to recruit is to use a third party. This can be the same company that is conducting the study if you are outsourcing it, or it can be a list broker or panel provider that you contact yourself.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">La nostra sede a New York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, piano 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A proposito di SIS Internazionale<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/\"><span style=\"font-weight: 400;\">SIS Internazionale<\/span><\/a><span style=\"font-weight: 400;\"> offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato.<\/span><a href=\"https:\/\/www.sisinternational.com\/it\/sulla-sua-ricerca-internazionale\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contattaci<\/span><\/a><span style=\"font-weight: 400;\"> per il tuo prossimo progetto di ricerca di mercato.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Il reclutamento \u00e8 uno dei passaggi pi\u00f9 importanti e sorprendentemente difficili nella conduzione di ricerche di mercato pi\u00f9 qualitative (e in gran parte quantitative).<\/p>","protected":false},"author":1,"featured_media":66943,"parent":14660,"menu_order":14,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18470","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/18470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=18470"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/18470\/revisions"}],"predecessor-version":[{"id":79438,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/18470\/revisions\/79438"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/66943"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=18470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}