{"id":16192,"date":"2015-06-07T17:22:36","date_gmt":"2015-06-07T17:22:36","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16192"},"modified":"2025-08-29T18:46:17","modified_gmt":"2025-08-29T22:46:17","slug":"interviste-approfondite","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/soluzioni\/soluzioni-di-ricerca-quantitativa-qualitativa\/interviste-approfondite\/","title":{"rendered":"Interviste approfondite"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-11721615 gb-headline-text\">Interviste approfondite<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0e33137d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0e33137d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Interview (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading p1\">Cos\u2019\u00e8 un\u2019intervista approfondita (\u201cIDI\u201d)?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading p1\">An in-depth interview is a qualitative research method in which just one person is interviewed, usually for 1.5 to 2 hours.<\/h3>\n\n\n\n<p class=\"p1\">Also known as a &#8216;one-on-one&#8217;, there are instances when a third individual may be present, such as a client\u2019s technical expert, engineer, or product development person who can probe and\/or clarify questions about a specific subject matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Come viene condotta un&#039;intervista approfondita?<\/h2>\n\n\n\n<p>IDIs are normally conducted face-to-face but occasionally can be done over the phone. When both parties have them available, a mix can be accomplished using webcams, FaceTime, Skype, or similar videoconferencing tools.<\/p>\n\n\n\n<p>UN <span style=\"text-decoration: underline;\">guida alla discussione<\/span> frames the conversation. Many questions are open-ended rather than yes\/no or multiple-choice. Because an IDI can veer off in many directions, leaving adequate time to explore tangential paths is important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quando utilizzare gli IDI<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Ci sono situazioni in cui un colloquio personale \u00e8 il metodo migliore, e talvolta l\u2019unico, sensato per ottenere informazioni da un intervistato.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medici, dentisti e infermieri, ad esempio, possono essere interrogati molto <span style=\"text-decoration: underline;\">argomenti delicati<\/span> that they would prefer not to discuss in a group setting.A trained researcher may be able to interview over the phone if the workplace or an offsite meeting room is not available for such a discussion.<\/li>\n\n\n\n<li>Come la salute, l&#039;attivit\u00e0 finanziaria o sessuale di una persona pu\u00f2 differire o essere pi\u00f9 complessa di quella dei suoi coetanei. Nonostante la riluttanza a discutere di questioni private di fronte a un gruppo di estranei, un soggetto generalmente si sente pi\u00f9 rilassato e aperto in una conversazione con un&#039;altra persona, come avviene in un&#039;intervista approfondita.<\/li>\n\n\n\n<li>Gli utenti della tecnologia vivono esperienze uniche con i propri dispositivi che possono essere catturate, discusse, segnalate e registrate al meglio durante un&#039;intervista individuale. \u00c8 possibile esplorare domande su usabilit\u00e0, intuitivit\u00e0, rilevabilit\u00e0 e soddisfazione delle aspettative, ad esempio mentre un soggetto cerca contenuti su un sito Web, gioca a un videogioco, utilizza un&#039;app o fa multitasking su uno smartphone.<\/li>\n\n\n\n<li>Se il desiderio \u00e8 quello di garantire che venga ottenuto feedback da ogni intervistato, un IDI elimina il ruolo di una personalit\u00e0 dominante e guida che pu\u00f2 verificarsi in un focus group.<\/li>\n\n\n\n<li>IDIs may be especially helpful in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/it\/b2b-research\/\"   title=\"B2B Research\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"798\">B2B research<\/a> where subjects who possess unique job skills and knowledge are sought.<\/li>\n\n\n\n<li>One helpful feature of an in-person interview is that body language, facial expressions, moods, and other nonverbal behaviors can be directly observed. For example, does a topic make someone smile\/laugh or feel uncomfortable? Such cues provide added information that can be integrated with what a person thinks about a product, concept, or message.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Costi e altri compromessi<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f4d04870\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f4d04870\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6.jpg\" alt=\"Ricerca e strategia di mercato internazionale SIS\" title=\"Interview (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviewing one person at a time is one of the most expensive forms of qualitative research. The key value is that a detailed understanding of an issue, product or service can be obtained. A small group of IDIs can provide the majority of content to pursue in focus groups, or surveys administered to a larger, more projectable population sample.<\/li>\n\n\n\n<li>Mentre un moderatore di un focus group pu\u00f2 ottenere input da 10 persone nello stesso tempo necessario per un&#039;intervista approfondita, questo metodo comporta i costi di noleggio della struttura e dei rinfreschi, oltre alla spesa per far recare i clienti e trascorrere del tempo visualizzando il discussione. Inoltre, rispetto a un&#039;intervista approfondita di 90 minuti, un membro del focus group generalmente partecipa (parla) per al massimo circa un decimo della sessione, o meno di 10 minuti.<\/li>\n\n\n\n<li>Compensation for participating in either an IDI or focus group tends to be about the same amount.&nbsp; It will vary depending upon the profession and other demographics that impact the difficulty of finding qualified and willing recruits.<\/li>\n\n\n\n<li>Scheduling an IDI with one person takes less time than trying to assemble several people for a focus group.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Commento finale<\/strong>. In-depth interviewing is a beneficial research method, but because of its limited number of subjects (usually 10-25), results should not be used to project to a broad audience. Rather, they should be complemented by and form the basis of questions for focus groups and larger-scale surveys.<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">La nostra sede a New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, piano 2, New York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A proposito di SIS Internazionale<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/it\/\"><span style=\"font-weight: 400;\">SIS Internazionale<\/span><\/a><span style=\"font-weight: 400;\"> offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato.<\/span><a href=\"https:\/\/www.sisinternational.com\/it\/sulla-sua-ricerca-internazionale\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contattaci<\/span><\/a><span style=\"font-weight: 400;\"> per il tuo prossimo progetto di ricerca di mercato.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ci sono situazioni in cui le interviste approfondite personali sono il metodo migliore, e talvolta l&#039;unico, che abbia senso per ottenere informazioni.<\/p>","protected":false},"author":1,"featured_media":62679,"parent":14660,"menu_order":7,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16192","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/16192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/comments?post=16192"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/16192\/revisions"}],"predecessor-version":[{"id":75213,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/16192\/revisions\/75213"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media\/62679"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/it\/wp-json\/wp\/v2\/media?parent=16192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}