{"id":11312,"date":"2014-11-05T01:56:14","date_gmt":"2014-11-05T01:56:14","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11312"},"modified":"2026-01-24T17:20:22","modified_gmt":"2026-01-24T22:20:22","slug":"ricerca-di-mercato-nelleuropa-dellest","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/it\/copertura\/europa\/ricerca-di-mercato-nelleuropa-dellest\/","title":{"rendered":"Ricerche di mercato nell'Europa dell'Est"},"content":{"rendered":"

Ricerche di mercato nell'Europa dell'Est<\/h1>\n\n\n\n
\"Ricerca<\/figure>\n\n\n\n

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I paesi dell\u2019Europa centrale e orientale sono molto vicini all\u2019Europa occidentale, ma presentano importanti differenze rispetto agli altri paesi.<\/p>\n\n\n\n

La maggior parte di essi sono di piccole dimensioni, con economie relativamente aperte e dipendenti dalle esportazioni. Hanno lingue diverse e norme culturali diverse.<\/p>\n\n\n\n

The CEE region represents 11 countries.  In the Baltic region, the countries include Estonia, Latvia and Lithuania.  Central European countries consist of Poland, Czech Republic, Slovakia and Hungary.  The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.<\/p>\n\n\n\n

L\u2019Europa orientale \u00e8 un punto luminoso di crescita economica.<\/h2>\n\n\n\n

CEE countries are categorized by\u00a0global investors as\u00a0a\u00a0region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and\u00a0Romania.<\/p>\n\n\n\n

The Automotive Industry is strong,\u00a0especially in the Czech Republic (\u0160koda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.<\/p>\n\n\n\n

Eastern European countries also benefit from their proximity to\u00a0Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.<\/p>\n\n\n\n

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living.  Eastern European economies are part of the European Union and can avoid import duties.  With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.<\/p>\n\n\n\n

Opportunit\u00e0 nella tecnologia<\/h2>\n\n\n\n

IL markets have opportunities in high technology<\/a> sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe.  This regional advantage provides the opportunity for businesses to lead innovation and Digital<\/a> Disruption.<\/p>\n\n\n\n

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services.  Technology adoption in these markets<\/a> can also them to play a creative role in re-inventing consumption patterns.<\/p>\n\n\n\n

Dato che l\u2019Europa \u00e8 composta da molti Stati con la propria cultura e tradizioni, pu\u00f2 essere utile concentrarsi anche su questi variabili psicologiche<\/i> che tendono ad essere pi\u00f9 forti di quelli demografici e cos\u00ec via eredit\u00e0 culturale<\/i> that may induce unique consumers perceptions and reactions.<\/p>\n\n\n\n

Considerazioni sulla strategia di ingresso nel mercato<\/h2>\n\n\n\n

Before entering a new market with a new product<\/a>, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country.\u00a0 Market Research uncovers these insights<\/a> and can help you develop a Go To Market strategy.<\/p>\n\n\n\n

Ricerche di mercato nell'Europa dell'Est<\/h2>\n\n\n\n

Market Research uncovers data<\/a> and insight on customers.  Qualitative Research uncovers the reasons behind behavior<\/a> and preferences.  Ricerche di mercato quantitative<\/a> measures the extent of phenomena.  Strategy Research analyzes the Market<\/a> Opportunities, Market Entry considerations and Competitive Dynamics in your industry.<\/p>\n\n\n\n

SIS has over 40+ years of experience in conducting research in Eastern Europe<\/a>.\u00a0 We conduct:<\/p>\n\n\n\n