{"id":26530,"date":"2018-04-29T11:57:06","date_gmt":"2018-04-29T11:57:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26530"},"modified":"2026-01-25T18:23:38","modified_gmt":"2026-01-25T23:23:38","slug":"automatisation-dans-les-etudes-de-marche","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/automatisation-dans-les-etudes-de-marche\/","title":{"rendered":"Automatisation dans les \u00e9tudes de march\u00e9"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0ed4ca0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ed4ca0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Surgical robot (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p2\"><span class=\"s1\">Les technologies telles que l\u2019intelligence artificielle et l\u2019apprentissage automatique changent la donne. Ils ont un effet croissant sur la fa\u00e7on dont les gens travaillent dans le domaine du marketing et des \u00e9tudes de march\u00e9.\u00a0<\/span><\/h3>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Marketing and Market Research professionals are increasingly finding efficiencies from automation.&nbsp; From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">L&#039;automatisation est une tendance croissante<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-lautomatisation-industrielle\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019automatisation industrielle\"  data-wpil-monitor-id=\"4820\">Automation benefits marketers<\/a>. Even before any marketing activity starts, marketing managers want answers to specific questions.\u00a0 They seek a Return on Investment (ROI).\u00a0 Now, ad platforms include predictions of the number of clicks.\u00a0 Managers also want answers when an ad campaign is live and when completed.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/ai-etudes-de-marche-et-conseil-en-strategie\/conseil-en-ia-pour-lautomatisation-de-limage-de-marque\/\" title=\"Conseil en automatisation de marque et intelligence artificielle\"  data-wpil-monitor-id=\"10823\">Automation saves brands<\/a> money with predictions and targeting, and speeds up the gathering of results and data.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"p5\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-les-tests-de-produits\/societe-detudes-de-marche-de-premier-plan-en-matiere-dutilisabilite\/\" title=\"Usability testing Company\"  data-wpil-monitor-id=\"10824\">Companies can create and deploy tests<\/a> quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.&nbsp; Automation enables companies to rapidly uncover valuable <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-en-quincaillerie\/\" title=\"\u00c9tude de march\u00e9 sur les quincailleries et la r\u00e9novation domiciliaire\"  data-wpil-monitor-id=\"10819\">market feedback to make changes and improvements<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">L&#039;automatisation a permis l&#039;essor de l&#039;analyse pr\u00e9dictive, qui pr\u00e9voit les comportements futurs. L&#039;analyse pr\u00e9dictive r\u00e9pond \u00e0 des questions importantes. Ceux-ci peuvent inclure\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"s1\">Qui est susceptible d\u2019acheter notre produit\/service\u00a0? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">Quel est le meilleur prix pour notre produit afin d\u2019augmenter la rentabilit\u00e9\u00a0? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">Qui est notre client le plus pr\u00e9cieux ? <\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.&nbsp; Statistics is an important part of Behavioral Science, which predicts why <a href=\"https:\/\/www.sisinternational.com\/fr\/analyse-de-la-satisfaction-client\/\" title=\"8 fa\u00e7ons d&#039;augmenter la satisfaction des clients dans le commerce de d\u00e9tail\"  data-wpil-monitor-id=\"10817\">consumers behave the way<\/a> they do.<\/span><\/p>\n\n\n\n<p>Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.\u00a0 Algorithms are on the rise in business and have the potential to improve decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">Automatisation dans les \u00e9tudes de march\u00e9&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.&nbsp; It also helps companies to define who and where their consumers are.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">In short, market research allows businesses to pursue the most profitable growth opportunities.&nbsp; Market research can help companies to measure and weigh opportunities. This <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/recherche-de-marque\/\" title=\"Soci\u00e9t\u00e9 de recherche de marque\"  data-wpil-monitor-id=\"10820\">research enables brands<\/a> to highlight those with the highest profit potential.<\/span><\/p>\n\n\n\n<p>Automation is a discipline that helps companies to rapidly test and make predictions.&nbsp; The downside is that automation may miss the human connection evident in Face-to-Face and observation research.&nbsp; Used with other <a href=\"https:\/\/www.sisinternational.com\/fr\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"10818\">techniques such as Face-to-Face and qualitative<\/a> techniques, it can be valuable for some companies.&nbsp; &#8220;Hybrid&#8221; methodologies that combine multiple methods can be especially useful in making sense of a complex <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/cartographie-du-parcours-client\/\" title=\"Cartographie du parcours client\"  data-wpil-monitor-id=\"10821\">customer decision journey<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">Exemples d&#039;automatisation dans le marketing<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading p7\"><span class=\"s1\"><b><i>Trouver des \u00e9chantillons<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Le processus de recherche d\u2019\u00e9chantillons est devenu de plus en plus automatis\u00e9. Les sp\u00e9cialistes du marketing peuvent d\u00e9sormais utiliser la technologie de filtrage et de s\u00e9lection derri\u00e8re les services d&#039;agr\u00e9gation.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Enqu\u00eates<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Les enqu\u00eates sont l\u2019une des formes les plus anciennes d\u2019automatisation de la recherche. Il permet aux consommateurs de r\u00e9pondre \u00e0 des enqu\u00eates en ligne. Cela garantit \u00e9galement qu\u2019ils r\u00e9pondent uniquement aux questions qui les concernent.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Service client<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Businesses are also using automating responses to customers. For example, if several consumers have a particular complaint, the <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-production-delectricite\/\" title=\"\u00c9tude de march\u00e9 sur la production d\u2019\u00e9lectricit\u00e9\"  data-wpil-monitor-id=\"10822\">marketer can generate<\/a> an automatic response. These automated answers free up the support team to deal with other issues.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/fr\/about-sis\/contact-sis-international-market-research\/\">Contactez-nous ici pour en savoir plus sur l&#039;automatisation du marketing<\/a><\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019intelligence artificielle et l\u2019apprentissage automatique changent la donne. Apprenez-en davantage sur les opportunit\u00e9s en mati\u00e8re d\u2019automatisation dans les \u00e9tudes de march\u00e9.<\/p>","protected":false},"author":1,"featured_media":64591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"predecessor-version":[{"id":81771,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/26530\/revisions\/81771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64591"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}