{"id":25460,"date":"2018-04-01T04:03:53","date_gmt":"2018-04-01T04:03:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25460"},"modified":"2026-01-24T20:11:54","modified_gmt":"2026-01-25T01:11:54","slug":"etude-de-marche-de-vente-au-detail-intelligente","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-de-vente-au-detail-intelligente\/","title":{"rendered":"\u00c9tude de march\u00e9 de vente au d\u00e9tail intelligente"},"content":{"rendered":"
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Les d\u00e9taillants utilisent des balises et des solutions de paiement innovantes telles qu'Apple Pay pour am\u00e9liorer l'exp\u00e9rience du consommateur, ce qui entra\u00eenera une augmentation des ventes. Les entreprises technologiques exp\u00e9rimentent de plus en plus de drones de livraison et de solutions de livraison sans conducteur, qui peuvent transformer la fa\u00e7on dont nous interagissons avec les produits.<\/h3>\n\n\n\n

 <\/h1>\n\n\n\n

L\u2019essor du commerce de d\u00e9tail intelligent<\/h2>\n\n\n\n

Dans le commerce de d\u00e9tail, les lecteurs de plafond RFID, les \u00e9tag\u00e8res intelligentes, les cabines d'essayage num\u00e9riques et les \u00e9crans interactifs d\u00e9passent le stade de la conception \u00e0 mesure que les fournisseurs commencent \u00e0 reconna\u00eetre les avantages d'un service client de meilleure qualit\u00e9 ainsi que d'une augmentation des revenus gr\u00e2ce \u00e0 une pr\u00e9cision des stocks proche de cent pour cent. L'Internet des objets (IoT) offre des niveaux sup\u00e9rieurs de personnalisation et plus de choix, et permet aux clients de r\u00e9duire le temps et les efforts n\u00e9cessaires aux achats.<\/p>\n\n\n\n

Tout en cr\u00e9ant une atmosph\u00e8re d'efficacit\u00e9 et de commodit\u00e9 pour les clients, le commerce de d\u00e9tail intelligent est \u00e9galement utile aux d\u00e9taillants car ils comprennent mieux les habitudes d'achat de leurs clients. Les d\u00e9taillants peuvent faire des observations et des d\u00e9cisions commerciales \u00e9clair\u00e9es, c'est-\u00e0-dire mettre en \u0153uvre une gestion efficace des stocks en identifiant les produits qui se vendent le moins ou le plus, \u00e9tudier l'impact de l'agencement des magasins sur les achats, mieux g\u00e9rer la logistique et la cha\u00eene d'approvisionnement et utiliser les avis des clients, ce qui en b\u00e9n\u00e9ficiera. en termes de fid\u00e9lisation des clients et de revenus, car ils comprennent mieux les acheteurs sur la base des analyses de donn\u00e9es collect\u00e9es via l'IoT.<\/p>\n\n\n\n

Utilisations pratiques du commerce de d\u00e9tail intelligent<\/h2>\n\n\n\n

Retailers can use the Internet of Things (IoT) to get ahead of their competition. The IoT makes it easier to identify problems, and retailers can then decide which technology they will use to solve these problems. The successful retailers of the future<\/a> will be the ones who recognize and then meet the needs of their consumers. Winning in retail is like a game of chess: it\u2019s essential to look a few moves ahead to stay on top of competitors.<\/p>\n\n\n\n

Using Beacon technology to connect via smartphone can help retailers serve their customers better. IoT also allows retailers to track a consumer\u2019s<\/a> trail within a store, enabling them to extract data such as where people stop to look at merchandise, and how many people pass through which areas during specific hours, days, weeks, and months. The retailer can then place premium goods in high-traffic areas and also improve store layout. The IoT takes advantage of consumers\u2019 smartphones to enable retailers to connect with them even when they leave the store.<\/p>\n\n\n\n

La technologie Beacon permet \u00e9galement aux d\u00e9taillants d'envoyer des coupons, des promotions et d'autres supports aux appareils intelligents des consommateurs. Le d\u00e9taillant peut ensuite cr\u00e9er un programme de fid\u00e9lit\u00e9 pour les consommateurs r\u00e9guliers, bas\u00e9 sur l'historique de leurs achats, ou envoyer un contenu sp\u00e9cifique aux personnes lorsqu'elles se trouvent devant un rayon.<\/p>\n\n\n\n

Companies are envisioning delivery innovations such as drones and driverless delivery vans.  Deliveries can come directly to consumers, changing traditional retail business models.  This can fundamentally transform the way consumers live, eat, and enjoy life.<\/p>\n\n\n\n

L'importance du facteur humain et du design dans le commerce de d\u00e9tail intelligent<\/h2>\n\n\n\n

The danger inherent in smart retail<\/a> is that the retailer will focus on the different technologies available, and forget about the valued in-store customer experience. If retailers disregard the importance of a positive customer experience then they can lose out on distinguishing themselves and maximizing their success.\u00a0 Another reason why retailers should use the IoT with care: research shows that more than half of all shoppers find that human contact is the most important part of the in-store experience.<\/p>\n\n\n\n

Why Smart Retail Market Research Can Be Useful<\/h2>\n\n\n\n

Market researchers can also employ the IoT to help them understand consommateur<\/a> behavior and advise retailers on dynamics such as where face-to-face interaction would have the greatest impact. It also helps retailers to pinpoint departments that are being overlooked, and helps them to identify the best locations for advertising boards and other promotional displays.<\/p>\n\n\n\n

The companies that embrace smart \u00e9tude de march\u00e9 de d\u00e9tail<\/a> will eventually come to know much more about all facets of their business, not only about their products and consumers, but also about their supply chain.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Smart Retail est l'ensemble des technologies qui transforment la fa\u00e7on dont les d\u00e9taillants interagissent avec les clients. D\u00e9couvrez comment votre entreprise peut se d\u00e9velopper.<\/p>","protected":false},"author":1,"featured_media":62501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[352,312],"tags":[],"class_list":["post-25460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-research","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/25460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=25460"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/25460\/revisions"}],"predecessor-version":[{"id":77005,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/25460\/revisions\/77005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=25460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=25460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=25460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}