{"id":25374,"date":"2018-03-21T19:16:23","date_gmt":"2018-03-21T19:16:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25374"},"modified":"2025-09-16T23:30:19","modified_gmt":"2025-09-17T03:30:19","slug":"telephone-intelligent","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/telephone-intelligent\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les smartphones"},"content":{"rendered":"

Smartphones have revolutionized life for millions of consumers.  Much of daily life takes place on smartphones.<\/span><\/h2>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Les smartphones sont entr\u00e9s sur le march\u00e9 grand public \u00e0 la fin des ann\u00e9es 1990 et ont \u00e9t\u00e9 largement accept\u00e9s avec l'introduction du Blackberry. Apple Inc. a rejoint le march\u00e9 des smartphones en 2007 avec le premier mod\u00e8le d'iPhone, et Samsung a suivi en juin 2008 avec l'Instinct.<\/span><\/p>\n\n\n\n

In addition to the smartphone, the modern consumer has access to other devices, the most popular of which is the tablet computer, introduced in 2010. Consumers and business<\/a> owners are using mobile devices in new ways every day around the world. This new technology has made it possible for everybody to connect and relate what is happening at any given moment.<\/span><\/p>\n\n\n\n

L'essor des smartphones et des appareils mobiles<\/h2>\n\n\n\n

Aux \u00c9tats-Unis, les gens passent beaucoup plus de temps sur leurs appareils mobiles que sur leurs ordinateurs de bureau. L\u2019un des facteurs \u00e0 l\u2019origine de l\u2019augmentation du temps pass\u00e9 sur les appareils mobiles sont les r\u00e9seaux sociaux exclusivement mobiles, par exemple Snapchat, dont la popularit\u00e9 conna\u00eet une croissance rapide. Les conclusions sont claires\u00a0: si les entreprises n'offrent pas une exp\u00e9rience mobile ad\u00e9quate, ou si elles ne sont pas en mesure d'atteindre le public via l'affichage ou la recherche mobile, elles seront perdantes par rapport aux entreprises qui le font.<\/span><\/p>\n\n\n\n

Smartphones continue to increase, and their evolving use, along with that of other mobile devices, is resulting in new consumer expectations and behavior<\/a> when it comes to the purchase of goods and services and the consumption of information. Retailers are adjusting to shopping research on tablets and smartphones<\/a> and in-store mobile usage while organizing their websites to make the most of the mobile consumer and commerce experience.<\/span><\/p>\n\n\n\n

Utilisations pratiques des smartphones et des appareils mobiles dans les industries de produits et de services<\/h2>\n\n\n\n

Les utilisateurs de smartphones et d'appareils peuvent naviguer sur Internet et rester connect\u00e9s m\u00eame lorsqu'ils sont loin du WiFi. Ils peuvent \u00e9galement maintenir les utilisateurs connect\u00e9s aux r\u00e9seaux sociaux, leur permettant de publier des commentaires et des photos \u00e0 toute heure du jour ou de la nuit, quel que soit leur emplacement. En outre, ils permettent aux utilisateurs d'\u00e9couter de la musique. Ils peuvent lire des fichiers mp3, ce qui en fait des lecteurs de musique portables performants.<\/span><\/p>\n\n\n\n

Les gens utilisent \u00e9galement leurs smartphones et leurs tablettes lorsqu'ils souhaitent r\u00e9server un voyage, regarder des vid\u00e9os, acc\u00e9der \u00e0 des informations locales (telles que la note de ce nouveau restaurant et son emplacement exact). Ils utilisent \u00e9galement leurs appareils pour effectuer des recherches sur Google et lire des actualit\u00e9s et des potins sur les divertissements. Ils pr\u00e9f\u00e8rent le smartphone pour certaines activit\u00e9s, comme les recherches locales, et la tablette pour d\u2019autres, comme regarder des films.<\/span><\/p>\n\n\n\n

Importance de la conception<\/h2>\n\n\n\n

The mobile web has grown astronomically with the increase in mobile devices. The number of people using their tablets and smartphones to search the web has long exceeded the number using their desktops for that same purpose. Businesses should, therefore, optimize their websites<\/a> for all devices: tablet and smartphones users in search of a product or service (as in our earlier restaurant example) choose in only a few seconds whether or not to patronize an organization based on if their mobile website is easy to use \u2013 or not.<\/span><\/p>\n\n\n\n

The swift growth in usage and importance of mobile devices is not just an American phenomenon. Mobile device usage has grown drastically worldwide. People spend most of their time using different apps on their mobile devices. Increased app use has led to some concerns, for example, entry barriers for new, regional products, as well as less need for text messaging, dulling the effect of SMS marketing<\/a>. <\/span><\/p>\n\n\n\n

Pourquoi les \u00e9tudes de march\u00e9 sont utiles<\/h2>\n\n\n\n

Mobile devices give people the freedom to roam everywhere, opening up new and exciting possibilities for business. Mobile market research<\/a> is still an emerging trend and one that companies should adopt for several reasons, including the fact that it is convenient and straightforward, and it eliminates the middleman. <\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Une \u00e9tude de march\u00e9 sur les smartphones r\u00e9v\u00e8le des informations sur le comportement des consommateurs.<\/p>","protected":false},"author":1,"featured_media":63118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,312],"tags":[],"class_list":["post-25374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/25374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=25374"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/25374\/revisions"}],"predecessor-version":[{"id":81613,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/25374\/revisions\/81613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63118"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=25374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=25374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=25374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}