{"id":19788,"date":"2016-01-26T00:32:23","date_gmt":"2016-01-26T00:32:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19788"},"modified":"2026-01-27T16:36:35","modified_gmt":"2026-01-27T21:36:35","slug":"etude-de-cas-sis-sur-les-informations-en-magasin-dans-le-monde-entier","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/etude-de-cas-sis-sur-les-informations-en-magasin-dans-le-monde-entier\/","title":{"rendered":"Informations sur les acheteurs en magasin \u2014 \u00c9tude de cas d'\u00e9tude de march\u00e9"},"content":{"rendered":"
\"\u00c9tudes<\/figure>\n\n\n\n
\n\n\n

Le besoin d\u2019informations sur les acheteurs au d\u00e9tail<\/h2>\n

Le client, une grande entreprise informatique, \u00e9tait int\u00e9ress\u00e9 par une plate-forme permettant de cr\u00e9er un syst\u00e8me de marchandisage am\u00e9lior\u00e9 et d'\u00e9valuer le syst\u00e8me de marchandisage nouvellement d\u00e9velopp\u00e9. SIS a men\u00e9 une \u00e9tude mondiale de tests de produits en magasin aux \u00c9tats-Unis (Rochester, Chicago, Petaluma), au Br\u00e9sil, en Inde et en Pologne. L\u2019entreprise devait utiliser les r\u00e9sultats pour lancer une campagne mondiale d\u2019entr\u00e9e et d\u2019expansion sur le march\u00e9.<\/p>\n

La solution SIS<\/h2>\n

SIS developed a two-phase study conducting 600 completed interviews per country for each research<\/a> phase. At each of the store outlets professionally trained in-store interviewers were positioned<\/a> in each section of the targeted product category. Shoppers who stopped at and shopped for the targeted category were observed and their behaviors were documented. After shoppers completed their time in the section researchers<\/a> intercepted them, screening them for qualifying criteria and soliciting their participation in a survey.<\/p>\n

L'impact<\/h2>\n

With observational, behavioral, and product data and insight, the client gained an understanding of the PC\/Tablet shopper experience in multi-vendor big box stores and other stores (shoppers will include PC\/tablet purchasers and non-purchasers who were considering a PC\/tablet purchase within the next 6 months).<\/p>\n

The client also gained specific insights as to what point of sale<\/a> materials and messaging influences purchase\/consideration in-store for the manufacturer and its competitors. Other findings emerged on how shopper behavior varied by region to identify any regional specific needs that should be taken into consideration in the future, and insight into competitive threats\/substitutes.<\/p>\n

Focus groups and an online survey were conducted following the in-store<\/a> interviews for depth of information. In addition to achieving the study objectives, other insights emerged with regard to shelf placement, POS insights, competitive analysis, pictures, observational insight, and others. The client used these insights to guide global market<\/a> positioning and strategy, particularly in emerging markets.<\/p>","protected":false},"excerpt":{"rendered":"

Le client, une grande entreprise informatique, \u00e9tait int\u00e9ress\u00e9 par une plateforme permettant de cr\u00e9er un syst\u00e8me de marchandisage am\u00e9lior\u00e9\u2026<\/p>","protected":false},"author":1,"featured_media":67015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-19788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/19788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=19788"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/19788\/revisions"}],"predecessor-version":[{"id":81598,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/19788\/revisions\/81598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/67015"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=19788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=19788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=19788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}