{"id":19766,"date":"2016-01-25T19:44:10","date_gmt":"2016-01-25T19:44:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19766"},"modified":"2026-01-25T19:34:34","modified_gmt":"2026-01-26T00:34:34","slug":"entrer-sur-le-marche-latino-americain","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/entrer-sur-le-marche-latino-americain\/","title":{"rendered":"Entrer sur le march\u00e9 latino-am\u00e9ricain"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Qu\u2019est-ce qu\u2019une bonne approche d\u2019entr\u00e9e sur le march\u00e9 ?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-efc9938b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-efc9938b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Peru (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>L\u2019entr\u00e9e en Am\u00e9rique latine, le quatri\u00e8me march\u00e9 apr\u00e8s les \u00c9tats-Unis, l\u2019Europe et la Chine, pr\u00e9sente d\u2019\u00e9normes opportunit\u00e9s mais aussi des risques.<\/p>\n\n\n\n<p>Il est important de commencer par consid\u00e9rer les \u00e9l\u00e9ments suivants\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vos objectifs globaux \u2013 par exemple p\u00e9n\u00e9tration du march\u00e9, ventes, am\u00e9lioration des marges<\/li>\n\n\n\n<li>Vos clients cibles \u2013 c&#039;est-\u00e0-dire qui sont-ils et combien sont-ils ?<\/li>\n\n\n\n<li>Comment vos objectifs seront-ils atteints\u00a0? Quel est votre plan\u00a0? \u2013 que ferez-vous et comment le ferez-vous ?<\/li>\n\n\n\n<li>The need for outside help &#8212; e.g. do you have a local partner, a consulting firm, a bank, or a <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/cv-dexperience-dans-lindustrie-automobile\/\" title=\"Soci\u00e9t\u00e9 d\u2019\u00e9tudes de march\u00e9 pour l\u2019industrie automobile\"  data-wpil-monitor-id=\"10641\">market research company<\/a> that is familiar with that market?<\/li>\n<\/ul>\n\n\n\n<p>Even if you are used to doing business in your own country or a market that is essentially similar to your own, it is always difficult to <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/recherche-dopportunites-dentree-sur-le-marche\/lefficacite-des-tests-de-produits-a-new-york-pour-penetrer-le-marche-americain\/\" title=\"L&#039;efficacit\u00e9 des tests de produits \u00e0 New York pour p\u00e9n\u00e9trer le march\u00e9 am\u00e9ricain\"  data-wpil-monitor-id=\"10648\">enter a new market<\/a> or region. But when entering another continent or part of one, an additional set of problems will likely arise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que savez-vous de l\u2019Am\u00e9rique latine et que devez-vous savoir d\u2019autre ?<\/h2>\n\n\n\n<p>Voici quelques id\u00e9es auxquelles r\u00e9fl\u00e9chir, aborder et r\u00e9pondre du mieux possible avant d\u2019entrer sur le march\u00e9 latino-am\u00e9ricain.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des pays<\/strong> \u2013 sur la carte, en commen\u00e7ant par le Mexique et en allant vers le sud et l&#039;est, Wikip\u00e9dia d\u00e9nombre 26 pays, ou territoires d\u00e9pendants, de l&#039;Argentine au Venezuela. Lequel(s) vous offre(nt) les meilleures chances d\u2019atteindre vos objectifs ?<\/li>\n\n\n\n<li><strong>Langues<\/strong> \u2013 Portuguese is the official language of Brazil, whose population accounts for a third of the population of Latin America; Spanish is spoken just about everywhere, and French is used in several islands. What is the impact of having to create <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/ai-etudes-de-marche-et-conseil-en-strategie\/etude-de-marche-sur-le-traitement-du-langage-naturel-par-ia\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019IA pour le traitement du langage naturel\"  data-wpil-monitor-id=\"10647\">marketing messages in one or more languages<\/a>?<\/li>\n\n\n\n<li><strong>Population\/size of market&nbsp;\u2013Are you <a href=\"https:\/\/www.sisinternational.com\/fr\/ameliorer-la-penetration-du-marche-grace-a-un-plan-marketing-complet\/\" title=\"Am\u00e9liorer la p\u00e9n\u00e9tration du march\u00e9 gr\u00e2ce \u00e0 un plan marketing complet\"  data-wpil-monitor-id=\"10645\">planning to begin with the largest market<\/a>, start with a smaller one on a trial basis, or enter the entire region?<\/li>\n\n\n\n<li><strong>Situation politique\/\u00e9conomique<\/strong> \u2013 Est-ce un endroit s\u00fbr pour faire des affaires ? En d\u2019autres termes, quelle est la stabilit\u00e9 du gouvernement et de l\u2019\u00e9conomie ? Dans quelle mesure votre entreprise conna\u00eet-elle et comprend-elle les diff\u00e9rentes lois, r\u00e9glementations, politiques, tarifs et droits\u00a0?<\/li>\n\n\n\n<li><strong>Des cultures<\/strong> \u2013 avec autant de pays, il y aura une grande diversit\u00e9 culturelle qui peut avoir un impact sur l&#039;acceptation de votre message et la perception de votre produit ou service.<\/li>\n\n\n\n<li><strong>Infrastructure<\/strong> \u2013 que vous cr\u00e9iez ou non votre propre production, comment les marchandises seront-elles distribu\u00e9es ? Plusieurs cha\u00eenes de montagnes, jungles et rivi\u00e8res peuvent avoir un impact suppl\u00e9mentaire sur ces d\u00e9cisions.<\/li>\n\n\n\n<li><strong>Emploi\/Revenu par habitant<\/strong> \u2013 que vous ayez besoin ou non d\u2019employer de la main d\u2019\u0153uvre locale, il est utile de conna\u00eetre la premi\u00e8re statistique ; et lors de la planification des ventes potentielles, il est important de conna\u00eetre le revenu disponible des individus.<\/li>\n\n\n\n<li><strong>Climats<\/strong> \u2013 \u00e9tant donn\u00e9 que les r\u00e9gions septentrionales de l\u2019Am\u00e9rique latine sont proches de l\u2019\u00e9quateur et extr\u00eamement chaudes, tandis que les temp\u00e9ratures \u00e0 l\u2019extr\u00e9mit\u00e9 sud descendent souvent en dessous de z\u00e9ro, les conditions m\u00e9t\u00e9orologiques peuvent avoir un impact significatif sur les v\u00eatements, les boissons, les v\u00e9hicules et de nombreux autres produits. Il convient \u00e9galement de rappeler que les saisons dans l&#039;h\u00e9misph\u00e8re sud sont invers\u00e9es par rapport \u00e0 celles de l&#039;h\u00e9misph\u00e8re nord (par exemple aux \u00c9tats-Unis et en Europe).<\/li>\n\n\n\n<li><strong>Questions de change et de devises<\/strong> \u2013 even though some of the currencies used in Latin America have the same name (e.g. peso, dollar), their values in US dollars or Euros will vary, requiring extra attention to production costs, pricing, and net <a href=\"https:\/\/www.sisinternational.com\/fr\/non-profit-market-research\/\" title=\"\u00c9tude de march\u00e9 \u00e0 but non lucratif\"  data-wpil-monitor-id=\"10644\">profits in this market<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Faire votre recherche<\/h2>\n\n\n\n<p>M\u00eame si l\u2019entr\u00e9e sur un nouveau march\u00e9 int\u00e9rieur comporte des d\u00e9fis et des obstacles \u00e0 examiner et \u00e0 surmonter, un ou plusieurs nouveaux pays pr\u00e9sentent un ensemble de situations uniques. Il est sage d\u2019aborder de telles expansions avec l\u2019aide d\u2019une entreprise impartiale, objective et capable de vous conseiller et de vous guider tout au long du processus d\u2019entr\u00e9e sur le march\u00e9.<\/p>\n\n\n\n<p>At some point, you should do some <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-les-tests-de-produits\/\" title=\"\u00c9tude de march\u00e9 sur les tests de produits\"  data-wpil-monitor-id=\"10643\">market research to test<\/a> your messaging and meaning in each language, and determine the potential acceptance, need, and purchase intent of your product.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-les-tests-de-produits\/degustation-de-plats-internationaux-de-sis\/\" title=\"Qu&#039;est-ce qui fait de SIS International Research le meilleur cabinet d&#039;\u00e9tudes de march\u00e9 pour les tests de go\u00fbt des aliments \u00e0 New York ?\"  data-wpil-monitor-id=\"10642\">SIS Market Research<\/a> can thus help you in\n<ul class=\"wp-block-list\">\n<li>\u00e9largir le march\u00e9<\/li>\n\n\n\n<li>d\u00e9terminer si votre produit est n\u00e9cessaire<\/li>\n\n\n\n<li>identifier les concurrents, leurs messages et leurs prix<\/li>\n\n\n\n<li>estimer les ventes potentielles<\/li>\n\n\n\n<li>identifier les probl\u00e8mes potentiels avant une entr\u00e9e compl\u00e8te<\/li>\n\n\n\n<li>prendre des d\u00e9cisions plus \u00e9clair\u00e9es<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>SIS International Research helps you identify <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-trempettes\/\" title=\"\u00c9tude de march\u00e9 sur les sauces \u00e0 trempette\"  data-wpil-monitor-id=\"5745\">market<\/a> research suppliers that have international experience. We can help with secondary <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-des-produits-de-beaute\/etude-de-marche-sur-le-bien-etre-des-baby-boomers\/\" title=\"\u00c9tude de march\u00e9 sur le bien-\u00eatre des baby-boomers\"  data-wpil-monitor-id=\"10646\">research as well<\/a> with the execution of online surveys, interviews or focus groups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/fr\/about-sis\/contact-sis-international-market-research\/\">Contactez-nous pour votre prochain projet de recherche d\u2019entr\u00e9e sur le march\u00e9 en Am\u00e9rique latine.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>L\u2019entr\u00e9e en Am\u00e9rique latine, le quatri\u00e8me march\u00e9 apr\u00e8s les \u00c9tats-Unis, l\u2019Europe et la Chine, pr\u00e9sente d\u2019\u00e9normes opportunit\u00e9s mais aussi des risques.<\/p>","protected":false},"author":1,"featured_media":66337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-19766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Peru-1-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/fr\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Entering Latin America, the fourth largest market after the U.S., Europe, and China, presents huge opportunities as well as risks.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/19766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=19766"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/19766\/revisions"}],"predecessor-version":[{"id":81743,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/19766\/revisions\/81743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66337"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=19766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=19766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=19766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}