{"id":15044,"date":"2015-03-30T13:18:15","date_gmt":"2015-03-30T13:18:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=15044"},"modified":"2025-09-16T22:42:17","modified_gmt":"2025-09-17T02:42:17","slug":"analyse-des-exportations-du-campus-de-luniversite-de-letat-de-caroline-du-nord","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/north-carolina-state-university-campus-export-analysis\/","title":{"rendered":"\u00c9tude de cas sur l\u2019entr\u00e9e sur le march\u00e9 mondial d\u2019une universit\u00e9"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-20952ef1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-20952ef1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Academic (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h3>Pr\u00e9sentation du client<\/h3>\n<p>La North Carolina State University est une \u00e9cole de recherche publique et mixte. L&#039;\u00e9cole a une histoire de force dans les domaines de l&#039;ing\u00e9nierie, des sciences de la vie et de l&#039;agriculture. Ils envisageaient de s&#039;\u00e9tendre \u00e0 l&#039;\u00e9tranger.<\/p>\n<h3>Besoin du client<\/h3>\n<p>Analyser les conditions du march\u00e9 pour l&#039;ouverture d&#039;un campus pour une universit\u00e9 am\u00e9ricaine en Chine. Cela permettrait d\u2019\u00e9laborer une feuille de route strat\u00e9gique que l\u2019universit\u00e9 pourrait utiliser. Les conditions du march\u00e9 et la nature des principaux acteurs ont \u00e9t\u00e9 utilis\u00e9es comme mesure comparative.<\/p>\n<h3>M\u00e9thodologie appliqu\u00e9e<\/h3>\n<p>Le potentiel de march\u00e9 concernant une universit\u00e9 am\u00e9ricaine en Chine a \u00e9t\u00e9 analys\u00e9 par\u00a0:<\/p>\n<ul>\n<li>Analyse des \u00e9carts<\/li>\n<li>SWOT comparatif<\/li>\n<li>Carte radar<\/li>\n<li>Approche marketing la meilleure de sa cat\u00e9gorie<\/li>\n<\/ul>\n<p>Au moins un outil analytique par segment a \u00e9t\u00e9 utilis\u00e9 pour g\u00e9n\u00e9rer les donn\u00e9es. Les 8 param\u00e8tres suivants ont \u00e9t\u00e9 d\u00e9finis pour les donn\u00e9es qualitatives et quantitatives\u00a0:<\/p>\n<ul>\n<li>Rentabilit\u00e9<\/li>\n<li>Offre de cours<\/li>\n<li>Profil de l&#039;\u00e9tudiant<\/li>\n<li>Partenariats internationaux<\/li>\n<li>la facult\u00e9<\/li>\n<li>R\u00e9putation<\/li>\n<li>Campagnes marketing<\/li>\n<li>Emplacement physique<\/li>\n<\/ul>\n<p>All parameters are given different weights and averages based on the perception of the respondents of the study and personal interpretation of the team based on the results of the first two phases of the report.<\/p>\n<p>Pour l\u2019analyse quantifi\u00e9e, la perception des personnes interrog\u00e9es concernant le fonctionnement des universit\u00e9s am\u00e9ricaines en Chine est calcul\u00e9e \u00e0 l\u2019aide de cette formule\u00a0:<\/p>\n<p style=\"padding-left: 40px;\">Percentage1 (%) = Number of Respondents who think that U.S. provides the highest quality education<\/p>\n<p style=\"padding-left: 40px;\">Nombre total de r\u00e9pondants<\/p>\n<p style=\"padding-left: 40px;\">Pourcentage2 (%) = Nombre de r\u00e9pondants dispos\u00e9s \u00e0 s&#039;inscrire dans une universit\u00e9 am\u00e9ricaine bas\u00e9e en Chine<\/p>\n<h3>Conclusions bas\u00e9es sur les r\u00e9sultats du SIS<\/h3>\n<ul>\n<li>Low market potential for US schools due to the preference of local students for local institutions<\/li>\n<li>Les \u00e9tudiants locaux pr\u00e9f\u00e8rent \u00e9tudier \u00e0 l&#039;\u00e9tranger plut\u00f4t que dans une universit\u00e9 d&#039;extension d&#039;une universit\u00e9 am\u00e9ricaine en Chine<\/li>\n<li>Les \u00e9tudiants locaux paieront $600-1000. Les \u00e9tudiants internationaux paieront entre $ et 3 300 \u00e0 4 400. Les \u00e9tudiants et les familles attendaient des installations et une \u00e9ducation de meilleure qualit\u00e9 avec des co\u00fbts plus \u00e9lev\u00e9s.<\/li>\n<li>Peking University has the best social science and humanities programs, while Tsinghua has the best Engineering program<\/li>\n<li>Les meilleurs \u00e9tudiants fr\u00e9quentent les 5 meilleures universit\u00e9s<\/li>\n<li>All key players have joint partnerships and student exchange programs with other universities and research institutions in the country.<\/li>\n<\/ul>\n<h3>Actions r\u00e9sultant de nos constatations<\/h3>\n<ul>\n<li>La mise en \u0153uvre n\u00e9cessitera un engagement substantiel des meilleures ressources<\/li>\n<li>Partenariat avec des acteurs locaux (entreprises et autres coll\u00e8ges)<\/li>\n<li>A strong marketing campaign, including the use of the yearly education expo<\/li>\n<li>Utilisation limit\u00e9e des bourses car elles sont consid\u00e9r\u00e9es comme n\u00e9gatives en termes de qualit\u00e9<\/li>\n<li>\u00a0<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment SIS a aid\u00e9 une grande universit\u00e9 \u00e0 envisager une entr\u00e9e sur le march\u00e9 \u00e0 l&#039;\u00e9tranger.<\/p>","protected":false},"author":1,"featured_media":63124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/15044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=15044"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/15044\/revisions"}],"predecessor-version":[{"id":67550,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/15044\/revisions\/67550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63124"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=15044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=15044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=15044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}