{"id":14133,"date":"2015-02-09T23:26:07","date_gmt":"2015-02-09T23:26:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=14133"},"modified":"2025-09-16T22:38:10","modified_gmt":"2025-09-17T02:38:10","slug":"fabricant-de-vaisselle-en-ceramique-dentree-sur-le-marche-asiatique","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/asian-market-entry-ceramic-tableware-manufacturer\/","title":{"rendered":"Entr\u00e9e sur le march\u00e9 asiatique pour un fabricant de vaisselle en c\u00e9ramique"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-6944018d\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-6944018d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-1024x574.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"China (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/China-4-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Contexte de l&#039;\u00e9tude de cas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go-to-market strategy. SIS worked with the senior executives to design the best solution for its business goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9thodologie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS developed a comprehensive tableware market entry feasibility and attractiveness study in two countries in Asia. The project involved in-depth discussions with distributors, retailers, and customers. This allowed SIS to gain insights into the trends, growing segments, and demand gaps in both local markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Principales conclusions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les principales conclusions de la recherche, le SIS a constat\u00e9 que\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Young married couples are the key buyers of ceramic tableware products, while the final buying decision is still made by women<\/li>\n\n\n\n<li>La vaisselle en c\u00e9ramique de style occidental est pr\u00e9f\u00e9r\u00e9e, en particulier les marques capables de proposer un m\u00e9lange de designs modernes et \u00e9l\u00e9gants.<\/li>\n\n\n\n<li>Dans les deux pays asiatiques, la vaisselle de marque \u00e9trang\u00e8re et import\u00e9e repr\u00e9sente 60 \u00e0 801 TP3T du march\u00e9 total en 2013. Les entreprises de Chine et du Royaume-Uni sont les principaux exportateurs dans les pays s\u00e9lectionn\u00e9s.<\/li>\n\n\n\n<li>Consumers\u2019 attitudes toward innovative design and international brands represent a great opportunity for homewares producers from all over the world.<\/li>\n\n\n\n<li><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Apprenez-en davantage gr\u00e2ce \u00e0 notre \u00e9tude de cas sur l\u2019entr\u00e9e sur le march\u00e9 en Asie pour un fabricant de vaisselle en c\u00e9ramique.<\/p>","protected":false},"author":1,"featured_media":67066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/14133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=14133"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/14133\/revisions"}],"predecessor-version":[{"id":69270,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/14133\/revisions\/69270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/67066"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=14133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=14133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=14133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}