{"id":14133,"date":"2015-02-09T23:26:07","date_gmt":"2015-02-09T23:26:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=14133"},"modified":"2026-01-26T18:47:28","modified_gmt":"2026-01-26T23:47:28","slug":"fabricant-de-vaisselle-en-ceramique-dentree-sur-le-marche-asiatique","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/fabricant-de-vaisselle-en-ceramique-dentree-sur-le-marche-asiatique\/","title":{"rendered":"Entr\u00e9e sur le march\u00e9 asiatique pour un fabricant de vaisselle en c\u00e9ramique"},"content":{"rendered":"
\"\u00c9tudes<\/figure>\n\n\n\n
\n\n\n\n

Contexte de l'\u00e9tude de cas<\/h2>\n\n\n\n

A tableware company specialized in ceramic products, with hundreds of years of history, was looking for a rapid entry and growth in the Asian market. The company wanted to quantify the growth opportunity for its stylish tableware product lines in two target countries and identify an actionable go-to-market strategy. SIS worked with the senior executives to design the best solution for its business goals.<\/p>\n\n\n\n

M\u00e9thodologie<\/h2>\n\n\n\n

SIS developed a comprehensive tableware market entry feasibility and attractiveness study<\/a> in two countries in Asia. The project involved in-depth discussions with distributors, retailers, and customers. This allowed SIS to gain insights into the trends, growing segments, and demand gaps in both local markets<\/a>.<\/p>\n\n\n\n

Principales conclusions<\/h2>\n\n\n\n

Parmi les principales conclusions de la recherche, le SIS a constat\u00e9 que\u00a0:<\/p>\n\n\n\n

    \n
  1. Young married couples are the key buyers of ceramic tableware products, while the final buying decision is still made by women<\/li>\n\n\n\n
  2. La vaisselle en c\u00e9ramique de style occidental est pr\u00e9f\u00e9r\u00e9e, en particulier les marques capables de proposer un m\u00e9lange de designs modernes et \u00e9l\u00e9gants.<\/li>\n\n\n\n
  3. In both Asian<\/a> countries foreign-branded and imported tableware account for 60-80% of the total market in 2013. Companies from China<\/a> and United Kingdom are the main exporters in the selected countries<\/li>\n\n\n\n
  4. Consumers\u2019 attitudes toward innovative design and international brands<\/a> represent a great opportunity for homewares producers from all over the world.<\/li>\n\n\n\n
  5. <\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Apprenez-en davantage gr\u00e2ce \u00e0 notre \u00e9tude de cas sur l\u2019entr\u00e9e sur le march\u00e9 en Asie pour un fabricant de vaisselle en c\u00e9ramique.<\/p>","protected":false},"author":1,"featured_media":67066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-14133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/14133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=14133"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/14133\/revisions"}],"predecessor-version":[{"id":81595,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/14133\/revisions\/81595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/67066"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=14133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=14133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=14133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}