{"id":12870,"date":"2015-01-07T00:36:52","date_gmt":"2015-01-07T00:36:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=12870"},"modified":"2025-09-16T22:38:55","modified_gmt":"2025-09-17T02:38:55","slug":"etude-de-marche-sur-la-sante-emea","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-sur-la-sante-emea\/","title":{"rendered":"Etude de march\u00e9 des soins de sant\u00e9 en Europe"},"content":{"rendered":"
\"\u00c9tudes<\/figure>\n\n\n\n
\n\n\n

\u00c9tude de cas sur les soins de sant\u00e9 dans plusieurs pays<\/h2>\n

SIS International Research a men\u00e9 une \u00e9tude en ligne pour le compte de l'un de nos clients, qui travaillait en \u00e9troite collaboration avec une soci\u00e9t\u00e9 pharmaceutique mondiale. Cette \u00e9tude s'est principalement concentr\u00e9e sur des patients de 6 pays diff\u00e9rents r\u00e9partis en Am\u00e9rique du Nord et en Europe de l'Ouest et du Nord, tous diagnostiqu\u00e9s avec une constipation induite par les opio\u00efdes en raison de la gestion de la douleur chronique. L'\u00e9chantillon global pour tous les pays s'\u00e9levait \u00e0 500 patients, ce qui a \u00e9t\u00e9 obtenu apr\u00e8s une enqu\u00eate en ligne de 20 minutes.<\/p>\n

SIS a programm\u00e9 et h\u00e9berg\u00e9 l'enqu\u00eate, traduit les superpositions en quatre langues pour les besoins de ce projet et a travaill\u00e9 sur des tabulations et des analyses crois\u00e9es.<\/p>\n

Apr\u00e8s avoir confirm\u00e9 la conception du questionnaire avec le client, l'\u00e9tude a finalement \u00e9t\u00e9 lanc\u00e9e et achev\u00e9e avec succ\u00e8s en 3 semaines d'activit\u00e9s de terrain et une semaine compl\u00e8te d'analyse et de pr\u00e9sentation des donn\u00e9es.<\/p>\n

Project managers from two different SIS offices covering multiple time zones around the globe worked together closely with the client<\/a> on this study, and ensured that the flow of information to and from the client was never interrupted in order to provide constant fieldwork updates and answers to our client’s queries almost instantly.<\/p>\n

The fieldwork process included some nuances. The study took place in all countries simultaneously, so accuracy and efficient coordination were key considerations. In addition, it was important to adapt and localize the list of medications into each of the 6 countries, and ensure that questions and selections were relevant in each market<\/a>. For instance, medications can hold different names in different countries or can only be present in certain countries. Therefore, a robust secondary research effort can be crucial in contextualizing and analyzing feedback and data.<\/p>\n

Certaines des principales conclusions que nous avons tir\u00e9es de cette \u00e9tude comprenaient\u00a0:<\/h2>\n

Un taux de r\u00e9ponse plus \u00e9lev\u00e9 a \u00e9t\u00e9 obtenu chez les femmes (55%), et plus de la moiti\u00e9 des r\u00e9pondants avaient 45 ans et plus (55%).
Les pays affichant les taux de r\u00e9ponse les plus \u00e9lev\u00e9s \u00e9taient le Canada, les \u00c9tats-Unis et le Royaume-Uni.
La majorit\u00e9 des r\u00e9pondants (44%) souffraient de douleurs persistantes (chroniques) qui n'\u00e9taient pas li\u00e9es au cancer au cours des 1 \u00e0 5 derni\u00e8res ann\u00e9es.
Plus de la moiti\u00e9 des r\u00e9pondants (60%) souffraient de niveaux de douleur allant de 7 \u00e0 10 (1 \u00e9tant faible et 10 \u00e9tant la pire douleur qu'ils pouvaient imaginer).<\/p>\n

Overall, this study was a success and provided insight<\/a> for meaningful change and development. Moreover, at SIS, our dedicated teams in 9 locations spread across 4 continents offer clients access to knowledge from developed to emerging markets<\/a>. Our extensive global network, further extends our geographic reach, providing both local insights and global<\/a> perspectives.<\/p>\n

M\u00eame s\u2019ils partagent des informations personnelles dans leurs r\u00e9ponses, les r\u00e9pondants n\u2019ont pas besoin de faire face \u00e0 un mod\u00e9rateur ni de parler au t\u00e9l\u00e9phone pour r\u00e9pondre aux questions, ce qui a un impact sur le niveau d\u2019honn\u00eatet\u00e9 de leurs r\u00e9ponses.<\/p>\n

Online surveys also have drawbacks, compared to traditional qualitative methods for instance. There are no trained<\/a> interviewers to probe respondents and gather additional data, and some countries do not have the same internet\/mobile coverage as others, which could limit the sampling and respondent availability.<\/p>\n

Contactez-nous pour votre prochain projet d\u2019\u00e9tude de march\u00e9 sur la sant\u00e9 en Europe.<\/a><\/h2>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Multi-country Healthcare Case Study SIS International Research conducted an online study on behalf of one of our clients, who was working closely with a global pharmaceutical corporation. The main focus of this study was on patients from 6 different countries spread across North America and Western\/Northern Europe, all diagnosed with opioid induced constipation due to … Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":69260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[282,280,281,318,278],"class_list":["post-12870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-africa","tag-emea","tag-europe","tag-healthcare-market-research","tag-middle-east","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=12870"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12870\/revisions"}],"predecessor-version":[{"id":81600,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12870\/revisions\/81600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/69260"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=12870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=12870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=12870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}