{"id":12270,"date":"2012-11-06T23:28:53","date_gmt":"2012-11-06T23:28:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/market-research-in-africa\/"},"modified":"2026-01-25T18:45:31","modified_gmt":"2026-01-25T23:45:31","slug":"etude-de-marche-en-afrique-2","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-en-afrique-2\/","title":{"rendered":"Etude de march\u00e9 en Afrique"},"content":{"rendered":"

L\u2019Afrique est en passe de devenir une nouvelle fronti\u00e8re pour de nombreuses organisations.<\/h2>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

With natural resources, growing consumer markets, and untapped markets, companies are increasingly eyeing Africa for competitive advantage and growth.  The continent\u2019s collective GDP is now almost at par with that of Russia and Brazil and the population is fast becoming urbanized. Africa has more urban population than India.<\/p>\n\n\n\n

Still, income and growth disparities exist in African countries. While some countries are showing rapid economic growth, others still face extreme poverty. Africa has one of the most diverse market structures, having developed markets like Libya and some completely underdeveloped markets like Somalia and Ethiopia. Even in most developed countries in Africa, infrastructure challenges exist.\u00a0 Many languages, logistical differences, transaction difficulty across borders, and different customs make Africa a highly diverse and difficult market<\/a> to deal with.<\/p>\n\n\n\n

Marketing Research in Africa can help investors understand consumer behavior and attitudes and identify new untapped markets.<\/h2>\n\n\n\n

The African continent has the second largest population in the world and has more than 50 countries.<\/p>\n\n\n\n

Major industries in Africa are largely dependent on natural resources. The two biggest industries, Agriculture and Mining are the sectors that are rapidly developing. The climate of the region is suitable for the growth of cash crops.  African cocoa products are in high demand worldwide.<\/p>\n\n\n\n

D\u2019autres pays d\u00e9velopp\u00e9s ont d\u00e9sormais promis de partager leur expertise technologique avec l\u2019Afrique pour contribuer \u00e0 am\u00e9liorer la productivit\u00e9. D\u2019un autre c\u00f4t\u00e9, l\u2019Afrique poss\u00e8de certaines des plus grandes r\u00e9serves de ressources naturelles et de min\u00e9raux, notamment du p\u00e9trole, de l\u2019or, des diamants et du charbon.<\/p>\n\n\n\n

Opportunit\u00e9s en Afrique<\/h2>\n\n\n\n

Another major industry of Africa is the Finance Services and Banking industry which is growing rapidly. However, the sector is still lagging to provide substantial growth in the region. Risk, security concerns, and fears of fraud impact the development of the banking sector in Africa.<\/p>\n\n\n\n

\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Beaucoup estiment qu\u2019un autre secteur en croissance dans les pays africains est le secteur manufacturier. De nombreux pays d\u2019Afrique s\u2019efforcent de construire des infrastructures et d\u2019attirer davantage d\u2019IDE dans les secteurs manufacturiers. Avec d\u2019importantes ressources en main d\u2019\u0153uvre et en mati\u00e8res premi\u00e8res, la r\u00e9gion est consid\u00e9r\u00e9e par certains comme un choix lucratif pour les installations manufacturi\u00e8res.<\/p>\n\n\n\n

The rise of mobile phones and mobile technology in Africa is impacting how consumers live their lives.  This may also open the possibility of using mobile methods in Market Research.<\/p>\n\n\n\n

Despite growth in recent years, Africa still has very low figures in private investment. \u00a0Much of the African countries\u2019 wealth is dependent on natural reserves, which can be unstable due to changing macroeconomics.<\/p>\n\n\n\n

Des niveaux \u00e9lev\u00e9s de corruption et une allocation inefficace des ressources peuvent avoir un impact sur les entreprises et le d\u00e9veloppement. Les gouvernements africains prennent de plus en plus de mesures pour am\u00e9liorer les r\u00e9glementations et les infrastructures.<\/p>\n\n\n\n

Etude de march\u00e9 en Afrique<\/h2>\n\n\n\n

Qualitative and Quantitative Etude de march\u00e9 en Afrique<\/a> is growing.\u00a0 Traditional methods are typically used such as face-to-face data collection, In-Person Focus Groups and Telephone surveys.\u00a0 Conducting Etude de march\u00e9 en Afrique<\/a> requires a thorough understanding of the local market.\u00a0 In some cases, research professionals may need to go from village to village to be able to build a sample.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Les \u00e9tudes de march\u00e9 qualitatives et quantitatives en Afrique se d\u00e9veloppent. Les m\u00e9thodes traditionnelles sont g\u00e9n\u00e9ralement utilis\u00e9es, telles que la collecte de donn\u00e9es en face \u00e0 face, les groupes de discussion en personne et les enqu\u00eates t\u00e9l\u00e9phoniques.<\/p>","protected":false},"author":1,"featured_media":65163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[293],"tags":[],"class_list":["post-12270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=12270"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12270\/revisions"}],"predecessor-version":[{"id":78997,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12270\/revisions\/78997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/65163"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=12270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=12270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=12270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}