{"id":12246,"date":"2008-05-29T22:57:00","date_gmt":"2008-05-29T22:57:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/an-eye-on-the-arab-world-by-ahmed-nassef-president-of-maktoob-research\/"},"modified":"2024-05-20T11:19:55","modified_gmt":"2024-05-20T15:19:55","slug":"un-oeil-sur-le-monde-arabe-par-ahmed-nassef-president-de-maktoob-research","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/un-oeil-sur-le-monde-arabe-par-ahmed-nassef-president-de-maktoob-research\/","title":{"rendered":"Un regard sur le monde arabe par Ahmed Nassef, pr\u00e9sident de Maktoob Research"},"content":{"rendered":"<p>[fusion_builder_container type=&#8221;flex&#8221; hundred_percent=&#8221;no&#8221; equal_height_columns=&#8221;no&#8221; menu_anchor=&#8221;&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; class=&#8221;&#8221; id=&#8221;&#8221; background_color=&#8221;&#8221; background_image=&#8221;&#8221; background_position=&#8221;center center&#8221; background_repeat=&#8221;no-repeat&#8221; fade=&#8221;no&#8221; background_parallax=&#8221;none&#8221; parallax_speed=&#8221;0.3&#8243; video_mp4=&#8221;&#8221; video_webm=&#8221;&#8221; video_ogv=&#8221;&#8221; video_url=&#8221;&#8221; video_aspect_ratio=&#8221;16:9&#8243; video_loop=&#8221;yes&#8221; video_mute=&#8221;yes&#8221; overlay_color=&#8221;&#8221; video_preview_image=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; padding_top=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; padding_right=&#8221;&#8221;][fusion_builder_row][fusion_builder_column type=&#8221;1_1&#8243; layout=&#8221;1_1&#8243; background_position=&#8221;left top&#8221; background_color=&#8221;&#8221; border_color=&#8221;&#8221; border_style=&#8221;solid&#8221; border_position=&#8221;all&#8221; spacing=&#8221;yes&#8221; background_image=&#8221;&#8221; background_repeat=&#8221;no-repeat&#8221; padding_top=&#8221;&#8221; padding_right=&#8221;&#8221; padding_bottom=&#8221;&#8221; padding_left=&#8221;&#8221; margin_top=&#8221;0px&#8221; margin_bottom=&#8221;0px&#8221; class=&#8221;&#8221; id=&#8221;&#8221; animation_type=&#8221;&#8221; animation_speed=&#8221;0.3&#8243; animation_direction=&#8221;left&#8221; hide_on_mobile=&#8221;small-visibility,medium-visibility,large-visibility&#8221; center_content=&#8221;no&#8221; last=&#8221;true&#8221; min_height=&#8221;&#8221; hover_type=&#8221;none&#8221; link=&#8221;&#8221; border_sizes_top=&#8221;&#8221; border_sizes_bottom=&#8221;&#8221; border_sizes_left=&#8221;&#8221; border_sizes_right=&#8221;&#8221; first=&#8221;true&#8221;][fusion_text]<\/p>\n<p>These days, it is practically impossible to pick up a major American newspaper without reading about Dubai. Whether it is the construction of the world\u2019s tallest building (which will also include the world\u2019s first Armani super-luxury hotel), the world\u2019s biggest shopping mall or the world\u2019s biggest amusement park (housing the biggest Universal Studios), Dubai\u2019s incredible growth has made it a center of commercial attention and has brought the larger Middle East market into focus for many of the world\u2019s businesses.<\/p>\n<p>However, reaching Arab consumers is not always easy, and trying to reach them online presents its own special set of challenges. While Dubai\u2019s high Internet penetration rates (over 60 percent) should present fertile ground for online research, you\u2019ll be hard pressed to find much of it being conducted, even by local branches of some of the <a href=\"https:\/\/www.sisinternational.com\/solutions\/branding-and-customer-research-solutions\/product-testing-market-research\/sis-internationals-food-taste-testing\/\" title=\"What Makes SIS International Research the TOP Market Research Firm for Food Taste Testing in New York City\"  data-wpil-monitor-id=\"7690\">international research firms<\/a>. And beyond Dubai, the rest of the <a href=\"https:\/\/www.sisinternational.com\/qatar-economic-outlook\/\" title=\"Qatar Economic Outlook and Market Research\"  data-wpil-monitor-id=\"10710\">Middle East<\/a> offers additional obstacles for online researchers as well.<\/p>\n<p>Contributor:<\/p>\n<p>Ahmed Nassef is vice president and general <a href=\"https:\/\/www.sisinternational.com\/brand-management-in-the-21st-century-trends-and-issues\/\" title=\"Brand Management Research\"  data-wpil-monitor-id=\"7691\">manager of Maktoob Research<\/a><\/p>\n<p>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De nos jours, il est pratiquement impossible de lire un grand journal am\u00e9ricain sans lire sur Duba\u00ef. Qu&#039;il s&#039;agisse de la construction du plus haut b\u00e2timent du monde (qui abritera \u00e9galement le premier h\u00f4tel de luxe Armani au monde), du plus grand centre commercial du monde ou du plus grand parc d&#039;attractions du monde (abritant les plus grands studios Universal), l&#039;incroyable croissance de Duba\u00ef l&#039;a rendu un centre d&#039;attention commerciale et a mis le march\u00e9 plus vaste du Moyen-Orient au centre de l&#039;attention de nombreuses entreprises mondiales.<\/p>\n<p>Cependant, atteindre les consommateurs arabes n\u2019est pas toujours facile, et tenter de les atteindre en ligne pr\u00e9sente son propre ensemble de d\u00e9fis particuliers. M\u00eame si les taux de p\u00e9n\u00e9tration \u00e9lev\u00e9s d&#039;Internet \u00e0 Duba\u00ef (plus de 60 %) devraient constituer un terrain fertile pour la recherche en ligne, vous aurez du mal \u00e0 en trouver une grande partie, m\u00eame par les succursales locales de certaines soci\u00e9t\u00e9s de recherche internationales. Et au-del\u00e0 de Duba\u00ef, le reste du Moyen-Orient pr\u00e9sente \u00e9galement des obstacles suppl\u00e9mentaires pour les chercheurs en ligne.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[294],"tags":[],"class_list":["post-12246","post","type-post","status-publish","format-standard","hentry","category-middle-east-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=12246"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12246\/revisions"}],"predecessor-version":[{"id":81753,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12246\/revisions\/81753"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=12246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=12246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=12246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}