{"id":12153,"date":"2010-07-25T19:53:32","date_gmt":"2010-07-25T19:53:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/trends-in-health-and-wellness-in-europe\/"},"modified":"2025-09-16T20:27:26","modified_gmt":"2025-09-17T00:27:26","slug":"tendances-du-marche-du-bien-etre-et-de-la-sante-en-europe","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/tendances-du-marche-du-bien-etre-et-de-la-sante-en-europe\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la sant\u00e9 et le bien-\u00eatre en Europe"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-eb10d270\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-eb10d270\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Healthcare (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Healthcare-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2>L\u2019industrie m\u00e9dicale europ\u00e9enne \u00e9volue pour relever de nouveaux d\u00e9fis.<\/h2>\n<div>Growing deficits and debt crises across <a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-sur-la-sante-emea\/\" title=\"Etude de march\u00e9 des soins de sant\u00e9 en Europe\"  data-wpil-monitor-id=\"6676\">L'Europe<\/a> are placing increased strains on shrinking healthcare budgets. European populations are getting older requiring more <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/etude-de-marche-analyse-couts-avantages\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019analyse co\u00fbts-avantages\"  data-wpil-monitor-id=\"9217\">costly health services and benefits<\/a>. \u00a0 Meanwhile, obesity is on the rise in some European countries, and governments are proposing new regulations to encourage or enforce healthy living habits.<\/div>\n<h2 id=\"_mcePaste\">Les entreprises cherchent \u00e0 relever les d\u00e9fis de la m\u00e9decine europ\u00e9enne.<\/h2>\n<div>Modern spas are now promoting services such as fitness, alternative medicine, anti-ageing remedies, and preventative nutrition. <span class=\"removed_link\" title=\"http:\/\/www.prweb.com\/releases\/personal_therapy_products\/aromatherapy\/prweb4253234.htm \">Non conventionnel<\/span> medical therapies such as acupuncture, homeopathy, osteopathy, shiatsu, and reflexology are gaining in popularity.<\/div>\n<p>L\u2019industrie m\u00e9dicale europ\u00e9enne \u00e9volue pour relever de nouveaux d\u00e9fis. Les d\u00e9ficits croissants et les crises de la dette \u00e0 travers l\u2019Europe exercent des pressions accrues sur les budgets de sant\u00e9 en diminution. Les populations europ\u00e9ennes vieillissent et n\u00e9cessitent des services et des prestations de sant\u00e9 plus co\u00fbteux.  Parall\u00e8lement, l\u2019ob\u00e9sit\u00e9 est en augmentation dans certains pays europ\u00e9ens et les gouvernements proposent de nouvelles r\u00e9glementations pour encourager ou imposer de saines habitudes de vie.<\/p>\n<h2>March\u00e9 d&#039;\u00e9picerie biologique<\/h2>\n<p>Les \u00e9piceries bio ont\u00a0<a href=\"http:\/\/online.wsj.com\/article\/SB10001424052748704804204575069511609696540.html \" target=\"_blank\" rel=\"noopener\">grandi rapidement<\/a> in Western European markets. \u00a0Private insurance companies are gearing up to provide confidence to consumers with additional healthcare coverage. \u00a0European <a href=\"https:\/\/www.sisinternational.com\/fr\/services-de-publicite-multiculturelle-pour-une-compagnie-ferroviaire-bien-connue\/\" title=\"Services de publicit\u00e9 multiculturelle pour une entreprise ferroviaire renomm\u00e9e\" data-wpil-monitor-id=\"9219\">companies<\/a> are encouraging new forms of wellness services, such as massages and coaching.<\/p>\n<h2>Combattre l&#039;ob\u00e9sit\u00e9<\/h2>\n<p>Le gouvernement allemand a propos\u00e9 en 2010 d&#039;imposer une <a href=\"http:\/\/abcnews.go.com\/International\/europe-fighting-outlaw-obesity-fat-tax\/story?id=9539339\" target=\"_blank\" rel=\"noopener\">taxe sur les ob\u00e8ses<\/a> to reduce strain on health infrastructure, encourage preventative health measures among consumers, and improve fiscal budgets. \u00a0This has sparked controversy in a country debating how best to encourage healthy habits in an ageing nation.<\/p>\n<h2>R\u00e9glementation des soins de sant\u00e9 en Europe<\/h2>\n<p>Health claims are being treated with more scrutiny as <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-europeenne-sur-les-boissons-alimentaires\/\" title=\"\u00c9tude de march\u00e9 europ\u00e9enne sur les aliments et les boissons\" data-wpil-monitor-id=\"9218\">European<\/a> regulatory bodies seeks to increase confidence in claims of food functionality. \u00a0The European Food Safety Authority (EFSA) has publicly complained in June 2010 about the weakness in the <a href=\"https:\/\/www.sisinternational.com\/fr\/claim-research-for-food-and-beverage-taste-tests-validating-your-product-claims\/\" title=\"Claim Research for Food and Beverage Taste Tests: Validating Your Product Claims\" data-wpil-monitor-id=\"9216\">food industry\u2019s claims about their products<\/a>, and has signaled that it will take a louder stance on claims of food functionality.<\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment les \u00e9tudes de march\u00e9 sur la sant\u00e9 en Europe peuvent d\u00e9velopper votre entreprise.<\/p>","protected":false},"author":1,"featured_media":62419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[],"class_list":["post-12153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=12153"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12153\/revisions"}],"predecessor-version":[{"id":81540,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12153\/revisions\/81540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62419"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=12153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=12153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=12153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}