Par Ramesh Hariharan, directeur ex\u00e9cutif de Defussion Knowledge Solutions<\/p>\n
Today’s organized retail sector in India is valued at $7 billion, and within 3 years (by the year 2010) the figure shall be 3.5 times as large at $25 billion. Many Indian and foreign companies are eyeing a piece of the pie in the overall market, and are already investing heavily in infrastructure and brand building. The consumer of today has many choices<\/a> as far as brands are concerned, and their choices on which retail stores to choose are increasing day by day.<\/p>\n More often than not, the retailers in India fail to understand the customer because of the rat race they are in. They tend to ignore the customer servicing, which could be detrimental in the long term. Yet unbeknownst to many retailers, the impact of a company’s customer service will likely be visible in the near future. To stay ahead of the competition, retailers in India need to know their consumers better and should keep them from day one!<\/p>\n Questions cl\u00e9s pour les d\u00e9taillants<\/strong><\/p>\n Repenser le commerce de d\u00e9tail indien\u00a0: les entreprises se concentrent sur le consommateur<\/strong><\/p>\n At the same time, understanding the Indian consumer is one of the most difficult aspects of retailing. One tool used is feedback (comment cards) forms. Even though it tries to understand the consumer, more often than not, it offers little value to companies, because most feedback forms are:<\/p>\n Un commerce de d\u00e9tail plus efficace en Inde<\/strong> Understanding consumers (and their competitors’ customers) and catering to their needs has yet to become popular in India. Those retailers who bring in a fresh perspective to customer servicing in the Indian<\/a> context and those who act along those lines can increase their chances of becoming future leaders. To reach such a position, they need to understand their customers on a daily basis and should hold on to them.<\/p>\n\n
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Les entreprises du march\u00e9 de la vente au d\u00e9tail en Inde devraient envisager de prendre certaines des mesures suivantes dans l'espoir d'am\u00e9liorer leur position aupr\u00e8s des consommateurs\u00a0:<\/p>\n\n
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