{"id":12069,"date":"2013-01-29T17:25:26","date_gmt":"2013-01-29T17:25:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/valentines-day-how-your-business-can-feel-the-love\/"},"modified":"2026-01-24T18:17:45","modified_gmt":"2026-01-24T23:17:45","slug":"saint-valentin-comment-votre-entreprise-peut-ressentir-lamour","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/saint-valentin-comment-votre-entreprise-peut-ressentir-lamour\/","title":{"rendered":"\u00c9tude de march\u00e9 pour la Saint-Valentin\u00a0: comment votre entreprise peut ressentir l'amour"},"content":{"rendered":"

Quel est le deuxi\u00e8me plus grand jour de vente au d\u00e9tail apr\u00e8s No\u00ebl\u00a0? Halloween? Action de gr\u00e2ces? Le 4 juillet ? Faux\u2026 c'est la Saint-Valentin ! Une \u00e9norme source de revenus, la Saint-Valentin est un v\u00e9ritable moteur de vente pour de nombreuses entreprises, et qui ne devrait pas \u00eatre ignor\u00e9.<\/h2>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

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Americans annually spend almost 3.5 billion dollars on jewelry for their Valentines. It\u2019s a testament to love, no doubt. It\u2019s also a heads-up for businesses to take necessary steps and feel a little of that retail love themselves.  Valentine’s Day presents an opportunity for marketers<\/a> to create Emotional Connections with customers.<\/p>\n\n\n\n

Imagine all those chocolates, engagement rings, dinners-on-the-town, flowers, heart-shaped donuts, and weekend getaways. It\u2019s interesting to note that over 30% of those Valentine’s gifts will be purchased online. If you\u2019re a web retailer, even if your product isn\u2019t the most love-oriented kind of thing, there are ways to tie in and Cupidifier<\/em> vos ventes.<\/p>\n\n\n\n

Augmenter les ventes le jour de la Saint-Valentin<\/h2>\n\n\n\n

Plan Ahead! Don\u2019t wait until the last minute to Valentine-it-up. Think mid-January. Most Valentine shopping begins in earnest around the beginning of February. By then, you should be up and running with things like well-targeted Facebook ad campaigns that can compartmentalize your customer base and hone in on the customers you love most.<\/p>\n\n\n\n

Social media, as with almost every concern these days, is an invaluable tool that helps you connect with your Valentine message. Twitter posts and Valentine-centric YouTube videos can reach potential customers in ways<\/a> traditional TV and print advertising never could. Use them!<\/p>\n\n\n\n

Cr\u00e9er une exp\u00e9rience client m\u00e9morable<\/h2>\n\n\n\n

Make sure your website reflects the look and feel of the holiday \u2013 lots of hearts and x\u2019s and red and white.  Create special Valentine deals and incentives that drive web traffic and increase customer interest. Even if you sell lug-nuts or baseball bats, there are ways to make them romantic. Heart-shaped lug-nuts may have a limited appeal, but in February, who knows? And, what if that baseball bat was pink and red? Could be a homerun!<\/p>\n\n\n\n

Surtout, il est important d\u2019AIMER vos clients et de leur faire savoir que vous l\u2019aimez. Trop souvent, nous tombons dans des transactions plates et sans \u00e9motion, mais c'est la Saint-Valentin\u00a0! Que diriez-vous d'une r\u00e9duction sp\u00e9ciale, d'une carte ou de quelques friandises pour les clients les plus adorables ? Je ne peux pas faire de mal. Tous ces \u00e9l\u00e9ments contribuent grandement \u00e0 pr\u00e9senter votre entreprise comme une entreprise qui a du c\u0153ur. Et c\u2019est \u00e0 cela que sert la Saint-Valentin.<\/p>\n\n\n\n

 <\/p>\n\n\n\n

Contactez-nous pour votre prochain projet d'\u00e9tude de march\u00e9 pour la Saint-Valentin.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

La Saint-Valentin est un v\u00e9ritable catalyseur de ventes pour de nombreuses entreprises. D\u00e9couvrez comment les \u00e9tudes de march\u00e9 pour la Saint-Valentin peuvent stimuler les ventes.<\/p>","protected":false},"author":1,"featured_media":65050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[299],"tags":[],"class_list":["post-12069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sis","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=12069"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12069\/revisions"}],"predecessor-version":[{"id":81798,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12069\/revisions\/81798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/65050"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=12069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=12069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=12069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}