{"id":12066,"date":"2018-11-24T19:34:25","date_gmt":"2018-11-24T19:34:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/brick-and-mortar-retail-and-the-mobile-revolution\/"},"modified":"2026-01-26T18:27:02","modified_gmt":"2026-01-26T23:27:02","slug":"le-commerce-de-detail-physique-et-la-revolution-mobile","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/le-commerce-de-detail-physique-et-la-revolution-mobile\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la vente au d\u00e9tail mobile"},"content":{"rendered":"
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The world has gone mobile.  Millions of consumers now prefer to buy online.  When they do buy in-store, they often use their smart phones to<\/p>\n\n\n\n

    \n
  1. D\u00e9couvrez de nouveaux produits<\/li>\n\n\n\n
  2. Trouver des bonnes affaires<\/li>\n\n\n\n
  3. Localiser les zones du magasin qui vous int\u00e9ressent<\/li>\n\n\n\n
  4. Utiliser des coupons mobiles<\/li>\n\n\n\n
  5. Partagez vos achats avec des amis<\/li>\n\n\n\n
  6. D\u00e9couvrez les nouvelles tendances sur les r\u00e9seaux sociaux<\/li>\n<\/ol>\n\n\n\n

    With the growth of smartphones, mobile commerce and shopping through wireless handheld devices such as cell phones or tablets has the potential to grow even more in the future.  Shoppers are demanding more services that are centered on mobile devices.  Retailers have the opportunity and challenge of providing customers with services and apps that consumers<\/a> can use.<\/p>\n\n\n\n

    Paiements mobiles<\/h2>\n\n\n\n

    New developments in mobile commerce such as faster mobile payments, social retail and one-click purchases have profoundly changed the way customers shop. Smartphones have actually connected shoppers with brands spending more time looking for the best deals or researching<\/a> brands. Mobile has become a central part of the shopping and customer experience and physical retailers are increasingly looking to mobile applications to enhance the involvement of shoppers and other measures of performance.<\/p>\n\n\n\n

    R\u00e9alit\u00e9 augment\u00e9e et l\u00e8che-vitrines mobiles<\/h2>\n\n\n\n

    Mobile has changed the way people research<\/a> purchases. Traditionally shoppers did their own product research at home before deciding on a purchase. Smartphones have changed this paradigm with the ability to gather information anywhere they go.  Mobile shoppers can shop in places that they have never shopped before. They can research products on the spot and decide on a purchase instantaneously. The rise of Augmented Reality and Virtual Reality on Apps has transformed window shopping.<\/p>\n\n\n\n

    Parcours clients mobiles<\/h2>\n\n\n\n

    There has been an increasing concern in high street stores that mobile would eat into the brick and mortar retail space because shoppers can hunt for bargains by comparing prices on their smartphones while in store.  But, some retailers are learning how to adapt and harness developments in mobile technology to pull more customers into traditional stores. In that respect, Mobile and physical experiences can coalesce into one seamless experience. For example one store in the U.K. allows customers to pay for items using their PayPal account.<\/p>\n\n\n\n

    Transformation num\u00e9rique mobile<\/h2>\n\n\n\n

    Using mobile in the right way could also provide customer loyalty benefits. Shoppers are beginning to favor retailers that allow them to use their mobile devices to shop.  Physical retailers can use mobile phones to bring relevant information to customers. Enabling Augmented Reality on mobile devices in store can give consumers additional information. Mobile coupons can drive foot fall by giving customers more enticement to visit physical stores.<\/p>\n\n\n\n

    Strat\u00e9gies omnicanal<\/h2>\n\n\n\n

    Les d\u00e9taillants peuvent \u00e9galement mieux mesurer l\u2019efficacit\u00e9 de leur campagne en temps r\u00e9el. Si le syst\u00e8me de point de vente \u00e9lectronique d'un d\u00e9taillant affiche une journ\u00e9e de ventes lente, le d\u00e9taillant peut lancer une campagne rapidement et envoyer des coupons aux clients pour qu'ils les \u00e9changent instantan\u00e9ment.<\/p>\n\n\n\n

    Les d\u00e9taillants ont le potentiel de cr\u00e9er des applications propri\u00e9taires pour enrichir l'exp\u00e9rience d'achat mobile, mais ils ont la possibilit\u00e9 de comprendre que ces applications sp\u00e9cialis\u00e9es sont diff\u00e9rentes des technologies mobiles de base comme le courrier \u00e9lectronique et la recherche. Les d\u00e9taillants engagent \u00e9galement leurs clients sur les plateformes de m\u00e9dias sociaux comme Facebook et Twitter.<\/p>\n\n\n\n

    La nature des produits vendus pourrait modifier les comportements d\u2019achat. La comparaison des prix et la recherche de coupons mobiles pourraient \u00eatre plus importantes pour les cat\u00e9gories d'achats, tandis que pour les restaurants, les notes et les avis peuvent \u00eatre plus importants pour l'engagement et les ventes.<\/p>\n\n\n\n

    \u00c0 propos de l\u2019\u00e9tude de march\u00e9 sur la vente au d\u00e9tail mobile<\/h2>\n\n\n\n

    Mobile Retail Research provides data, insights and strategies to boost revenue and engagement.  We conduct Qualitative, Quantitative and Strategy Research.  Qualitative Market Research includes Online Focus Groups, Customer Insights, Mobile Ethnography, and Mobile App Testing.  Quantitative Market Research include surveys.  Strategy Research includes Competitive Analysis, Market Opportunity, Market Sizing and Channel Intelligence.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Le commerce de d\u00e9tail mobile transforme la fa\u00e7on dont les gens vivent, ach\u00e8tent et prosp\u00e8rent. <\/p>","protected":false},"author":1,"featured_media":63117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=12066"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12066\/revisions"}],"predecessor-version":[{"id":80447,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12066\/revisions\/80447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63117"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=12066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=12066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=12066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}