{"id":12062,"date":"2012-04-23T15:01:00","date_gmt":"2012-04-23T15:01:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/whats-new-with-retail-in-asia\/"},"modified":"2026-01-24T20:11:53","modified_gmt":"2026-01-25T01:11:53","slug":"marche-de-detail-asiatique","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/marche-de-detail-asiatique\/","title":{"rendered":"\u00c9tude du march\u00e9 de d\u00e9tail asiatique"},"content":{"rendered":"

<\/p>\n\n\n\n

\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Le secteur mondial de la vente au d\u00e9tail est confront\u00e9 \u00e0 ce que certains analystes du secteur consid\u00e8rent comme des perspectives assez attrayantes compte tenu des taux de croissance projet\u00e9s \u00e0 court terme. Le secteur a d\u00e9j\u00e0 r\u00e9ussi \u00e0 emp\u00eacher un grave ralentissement \u00e9conomique \u2013 et qui n'a pas encore \u00e9t\u00e9 invers\u00e9 \u2013 en Occident, enregistrant m\u00eame une croissance positive en 2011 malgr\u00e9 les effets mod\u00e9rateurs de la r\u00e9cession.<\/p>\n\n\n\n

Croissance du commerce de d\u00e9tail dans les march\u00e9s \u00e9mergents<\/h2>\n\n\n\n

Une grande partie de cette croissance est attribu\u00e9e \u00e0 la robustesse de la consommation int\u00e9rieure dans les \u00e9conomies \u00e9mergentes d\u2019Asie, d\u2019Am\u00e9rique latine et d\u2019Europe de l\u2019Est. Selon le Global Retail Development Index 2011, les ventes au d\u00e9tail mondiales par habitant ont enregistr\u00e9 une croissance de 90 % sur une p\u00e9riode de dix ans, passant de 2 000 USD \u00e0 3 850 USD. Cela sugg\u00e8re qu\u2019en moyenne, les gens du monde entier ont presque doubl\u00e9 leur budget pour l\u2019acquisition de biens de consommation par rapport \u00e0 leurs achats dix ans auparavant.<\/p>\n\n\n\n

Des march\u00e9s de d\u00e9tail dynamiques en Asie<\/h2>\n\n\n\n

Affirmant les perspectives de performance du secteur, le Cr\u00e9dit Suisse a r\u00e9cemment publi\u00e9 un rapport qui r\u00e9pertorie ce que l'institution consid\u00e8re comme les \u00ab marques de demain \u00bb.<\/p>\n\n\n\n

For the next decade, Asia is perceived to remain attractive as an underserved market for international retail<\/a> players. Currently valued at USD 1 trillion, the Asian retail market is expected to perform at an annual growth rate of 9 percent, eventually reaching a value of USD 2 trillion by 2020, as forecasted by Asia Times Online.<\/p>\n\n\n\n

Pour les d\u00e9taillants internationaux, l\u2019Asie repr\u00e9sente un march\u00e9 florissant qui leur permettra de g\u00e9n\u00e9rer les revenus n\u00e9cessaires \u00e0 une croissance soutenue de l\u2019entreprise. Les acteurs agiles ont d\u00e9j\u00e0 appris \u00e0 personnaliser leurs mod\u00e8les op\u00e9rationnels en fonction des pr\u00e9f\u00e9rences locales. Cela se manifeste par l\u2019autonomie et le pouvoir croissants des responsables r\u00e9gionaux, notamment lorsqu\u2019il s\u2019agit de calibrer les processus commerciaux en fonction de variables cl\u00e9s du march\u00e9 local. <\/span><\/p>\n\n\n\n

Les magasins physiques toujours solides<\/h2>\n\n\n\n

Additionally, transactions involving the establishment of brick and mortar stores are expected to be brisk in key urban locations as physical presence still matters to most Asian consumers. Even then, some analysts in the industry expect smart retailers in Asia to aggressively capitalize on other channels such as social media and mobile simply because the volume of connected Asian consumers<\/a> is growing by the minute and is already greater than the total number of online consumers in all other continents combined.<\/p>\n\n\n\n

Certes, l\u2019int\u00e9r\u00eat accru pour l\u2019Asie provient en grande partie de la croissance remarquable des march\u00e9s indien et chinois. Dans les deux pays, d\u2019importantes populations urbaines des villes cl\u00e9s b\u00e9n\u00e9ficient d\u2019un pouvoir d\u2019achat accru et envoient g\u00e9n\u00e9ralement des signaux r\u00e9ceptifs aux marques mondiales.<\/p>\n\n\n\n

Marques de luxe en Chine<\/h2>\n\n\n\n

In China for example, luxury brands such as Louis Vuitton and BMW are demonstrably having a heyday. Meanwhile, some analysts in the industry believe that India is posed to soon overtake its eastern neighbor as the world’s most populous nation. In addition, the country’s high rate of urbanization as well as a steady uptrend in consumer spending compel global retailers<\/a> to begin infusing capital for the lucrative Indian market.<\/p>\n\n\n\n

Dans la r\u00e9gion de l\u2019ASEAN, la demande int\u00e9rieure de biens de consommation reste stable, les produits d\u2019\u00e9picerie \u00e9tant le format le plus important selon le rapport GRDI. Les pr\u00e9visions de croissance du commerce de d\u00e9tail aux Philippines, en Indon\u00e9sie, en Malaisie et au Vietnam restent saines, soutenues par la croissance \u00e9conomique de ces pays.<\/p>","protected":false},"excerpt":{"rendered":"

Apprenez-en davantage sur le dynamisme du commerce de d\u00e9tail en Asie.<\/p>","protected":false},"author":1,"featured_media":62508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-12062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=12062"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12062\/revisions"}],"predecessor-version":[{"id":76999,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12062\/revisions\/76999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62508"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=12062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=12062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=12062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}