{"id":12055,"date":"2011-01-04T17:05:47","date_gmt":"2011-01-04T17:05:47","guid":{"rendered":"https:\/\/www.sisinternational.com\/automobiles-and-automotive-technology-spotlight-2011\/"},"modified":"2026-01-24T18:26:29","modified_gmt":"2026-01-24T23:26:29","slug":"marche-de-la-technologie-automobile","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/marche-de-la-technologie-automobile\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la technologie automobile"},"content":{"rendered":"
\"\u00c9tude<\/figure>\n\n\n\n

<\/p>\n\n\n

\u00a0<\/h2>\n

La technologie automobile \u00e9volue rapidement.<\/h2>\n

For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world\u2019s most important industries. \u00a0But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, \u201cDetroit\u2019s Big Three\u201d have seen their sales fall dramatically.\u00a0\u00a0<\/p>\n

March\u00e9 automobile hispanique am\u00e9ricain<\/h2>\n

Another interesting trend in the automotive industry has been increased market<\/a> segmentation by companies like Buick, who have created a niche in the Hispanic Market – through which they have increased sales by 83% in the past year.\u00a0 Several popular car brands: Buick, Chevrolet, Hyundai, Mazda, KIA, Cadillac, and Infiniti, are showing signs of continued growth within the Hispanic market.\u00a0 Detroit’s Big Three are falling behind in niche categories as they have generally tended to market to a broader audience.\u00a0 European brands have not been much better in increasing their sales to Hispanic consumers, but Volkswagen, MINI, and BMW are leading the leading the way into these growing niche markets by stepping up their marketing efforts.\u00a0 On the other hand, Audi has increased their sales to Hispanics over the past year by 23.4%.<\/p>\n

Automobiles asiatiques<\/h2>\n

Les marques asiatiques b\u00e9n\u00e9ficient \u00e9galement des ventes dans des cat\u00e9gories de voitures de niche puisqu'elles repr\u00e9sentent d\u00e9sormais plus de 60% du march\u00e9 hispanique. Plus pr\u00e9cis\u00e9ment, les marques asiatiques Toyota, Honda et Nissan dominent les pr\u00e9f\u00e9rences des Hispaniques aux \u00c9tats-Unis en mati\u00e8re de v\u00e9hicules neufs. En 2010, le march\u00e9 automobile hispanique a augment\u00e9 de plus de 6,01 TP3T aux \u00c9tats-Unis, ce qui d\u00e9passe la moyenne nationale du march\u00e9 automobile am\u00e9ricain, qui n'a fait qu'augmenter. 4% au cours des 9 premiers mois de 2010. Les achats de voitures hispaniques repr\u00e9sentent d\u00e9sormais 8,7% du march\u00e9 automobile total aux \u00c9tats-Unis.<\/p>\n

Technologies et mod\u00e8les automobiles<\/h2>\n

BMW and Mini are leading the way in the automotive sector for more innovative technology<\/a> to become standard in luxury vehicles. Technology that is being introduced by these companies with their 2011 models is focused on their consumer\u2019s preferences in parking, safety, and satisfaction. The 2011 Mini Countryman features the Central Rail System, replacing the usual console; it offers specifically designed holders for your cups, mobile devices, audio devices, and other common items. \u00a0Mini\u2019s typical small frame has been elongated and now offers generous leg room for all different drivers as well as a larger trunk space (12.2\u2033\u201c15.4 cubic feet and 41.0 cubic feet with the back seats folded down).<\/p>\n

The BMW X3 is now in its second generation (first generation (2004-2010) and has gone high tech by offering such entertainment features as USB Interface, Bluetooth Audio Streaming, and their Navigation and Entertainment Server.\u00a0 BMW has also gone to great lengths to improve the driver\u2019s control when parking or at crowded intersections.\u00a0 The rear view camera shows the driver what\u2019s behind the car<\/a> on the iDrive screen (displayed on the central console \u2013 to be used when backing up and maneuvering into tight spots), while beeping to alert the driver of a safe parking distance. \u00a0The \u201cTop View\u201d camera uses side and rear view camera to give the driver a bird\u2019s eye view of the X3 and its surroundings.<\/p>\n

La BMW S\u00e9rie 6 Cabriolet est \u00e9quip\u00e9e de \u00ab pneus Run-Flat \u00bb. Ces pneus autonomes avec renforts int\u00e9gr\u00e9s permettent aux pneus pr\u00e9sentant une perte de pression d'air de conserver leur forme et leur pleine utilisation en conduite. En fait, le conducteur peut parcourir jusqu'\u00e0 150 miles avec un pneu Run-Flat \u00e0 vitesse r\u00e9duite, ce qui rend les conditions de changement de pneu ou d'attente d'assistance routi\u00e8re beaucoup plus pratiques pour le conducteur. Sur certains mod\u00e8les, BMW propose \u00e9galement \u00ab Night Vision \u00bb, qui int\u00e8gre l'incroyable syst\u00e8me d'assistance visuelle de BMW pour voir les pi\u00e9tons ou les animaux jusqu'\u00e0 300 m\u00e8tres devant la voiture \u2013 dans l'obscurit\u00e9 ! En activant une cam\u00e9ra infrarouge int\u00e9gr\u00e9e \u00e0 l'avant de la BMW, les conducteurs pourront voir les dangers routiers potentiels affich\u00e9s sur le moniteur de votre syst\u00e8me de navigation et les \u00e9viter bien avant qu'ils ne soient visibles \u00e0 l'\u0153il nu.<\/p>","protected":false},"excerpt":{"rendered":"

\u00a0 Automotive Technology is rapidly evolving. For most of the 20th century General Motors, Ford, and Chrysler were the biggest companies in one of the world\u2019s most important industries. \u00a0But as car trends have vastly changed from SUVs and gas guzzlers to economy sized cars and green machines, \u201cDetroit\u2019s Big Three\u201d have seen their sales … Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[289],"tags":[],"class_list":["post-12055","post","type-post","status-publish","format-standard","hentry","category-automotive","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=12055"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12055\/revisions"}],"predecessor-version":[{"id":76494,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/12055\/revisions\/76494"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=12055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=12055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=12055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}