{"id":11994,"date":"2013-01-17T18:31:53","date_gmt":"2013-01-17T18:31:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/loyalty-marketing\/"},"modified":"2025-09-16T21:57:44","modified_gmt":"2025-09-17T01:57:44","slug":"marketing-de-fidelisation","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/marketing-de-fidelisation\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la fid\u00e9lit\u00e9"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Les \u00e9tudes de march\u00e9 sur la fid\u00e9lisation peuvent \u00eatre importantes pour le succ\u00e8s de toute organisation.<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-12f2764b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-12f2764b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Etnography market research (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumer loyalty is a relationship of trust between an organization and its customers.&nbsp; Loyal customers can lead to profitability and can be important stakeholders for any successful organization.&nbsp; Loyalty programs often offer perks and rewards and aim to retain customers.&nbsp; In this competitive environment, loyal&nbsp;customers can play an important role in an organization\u2019s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les sp\u00e9cialistes du marketing souhaitent souvent\u00a0:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>attirer les bons clients<\/li>\n\n\n\n<li>incitez-les \u00e0 acheter<\/li>\n\n\n\n<li>encouragez-les \u00e0 acheter souvent<\/li>\n\n\n\n<li>amener de nouveaux clients.<\/li>\n<\/ul>\n\n\n\n<p>Communicating with customers via email, phone, and print correspondence may demonstrate an organization\u2019s appreciation of its consumers.&nbsp; Information regarding sales offers, discount packages, and sales may provide clients with opportunities to purchase more.&nbsp; These special offers may proliferate among consumer <a href=\"https:\/\/www.sisinternational.com\/fr\/societe-de-premier-plan-au-niveau-mondial\/\" title=\"Entreprise de premier plan au niveau mondial\"  data-wpil-monitor-id=\"9222\">groups and may furnish a company<\/a> with more customers.<\/p>\n\n\n\n<p>Organizations may adopt various loyalty strategies.&nbsp; Organizations may <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/developpement-de-nouveaux-segments-de-clientele\/\" title=\"D\u00e9veloppement de nouveaux segments de client\u00e8le\"  data-wpil-monitor-id=\"9225\">develop unique product offerings for each customer<\/a>.&nbsp; The Internet can enhance a company\u2019s ability to engage in this form of <a href=\"https:\/\/www.sisinternational.com\/fr\/strategie-marketing-complete-pour-une-societe-americaine-de-finances-personnelles-en-ligne\/\" title=\"Strat\u00e9gie marketing compl\u00e8te pour une soci\u00e9t\u00e9 am\u00e9ricaine de finances personnelles en ligne\"  data-wpil-monitor-id=\"9226\">personalized<\/a> marketing.&nbsp; Online stores may allow customers to fill in their personal data with an option to highlight their interest in specific <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/services-de-test-de-produits-a-new-york\/\" title=\"Services de test de produits \u00e0 New York\"  data-wpil-monitor-id=\"9224\">products and services<\/a>.&nbsp; Retail stores may compile this data through manual forms.&nbsp; Organizations may thus analyze the shopping patterns of their clients and extract their personal interest items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9compenser les clients peut \u00eatre une \u00e9tape importante vers la fid\u00e9lisation.<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/transporteurs-low-cost-dans-lindustrie-aeronautique\/\" title=\"\u00c9tude de march\u00e9 sur les compagnies a\u00e9riennes \u00e0 bas prix\"  data-wpil-monitor-id=\"9221\">Globalization may tighten competition within a market<\/a>.&nbsp; The presence of many competitors in a market may make it more difficult to earn <a href=\"https:\/\/www.sisinternational.com\/fr\/recherche-de-marque-sis-et-fidelisation-de-la-clientele\/\" title=\"\u00c9tude de march\u00e9 de marque et fid\u00e9lisation des clients\"  data-wpil-monitor-id=\"9223\">customers\u2019<\/a> loyalty and gain competitive advantage.&nbsp; Rewards may encourage regular customers to become loyal customers.&nbsp; These rewards may demonstrate to customers that the <a href=\"https:\/\/www.sisinternational.com\/fr\/services-de-publicite-multiculturelle-pour-une-societe-holding-emiratie-et-un-conglomerat-daffaires\/\" title=\"Services de publicit\u00e9 multiculturelle pour une soci\u00e9t\u00e9 holding \u00e9miratie et un conglom\u00e9rat commercial\"  data-wpil-monitor-id=\"9227\">company really does appreciate their business<\/a>.&nbsp; It is these loyal customers that may become a significant asset for the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programmes de fid\u00e9lisation des employ\u00e9s<\/h2>\n\n\n\n<p>Customer loyalty may be influenced by the behavior of a company&#8217;s employees.&nbsp; A friendly and welcoming attitude and efficient customer service on the part of employees may be <a href=\"https:\/\/www.sisinternational.com\/fr\/analyse-de-la-satisfaction-client\/\" title=\"8 fa\u00e7ons d&#039;augmenter la satisfaction des clients dans le commerce de d\u00e9tail\"  data-wpil-monitor-id=\"9220\">ways to earn consumer<\/a> loyalty.&nbsp; Loyal employees may influence loyal customers.&nbsp; Company policy may encourage employee satisfaction and thus may encourage these same employees to become more adept at meeting the needs its consumers.<\/p>\n\n\n\n<p>Policies that may motivate employees include attractive job packages, compensation, and incentives.&nbsp; Employee motivation may intrinsic as well as extrinsic.&nbsp; Intrinsic motivation may come from prestigious designations and job titles, whereas extrinsic motivation may come from high salaries, great compensation packages, and flexible working hours.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/fr\/about-sis\/contact-sis-international-market-research\/\">Contactez-nous pour votre prochain projet d\u2019\u00e9tude de march\u00e9 de fid\u00e9lisation.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>La fid\u00e9lit\u00e9 des consommateurs est une relation de confiance entre une organisation et ses clients. Des clients fid\u00e8les peuvent rendre votre entreprise plus rentable.<\/p>","protected":false},"author":1,"featured_media":67280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11994"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11994\/revisions"}],"predecessor-version":[{"id":81541,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11994\/revisions\/81541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/67280"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}